About Price
Price is a Retail company based in San Francisco (United States) founded in 2016. Consumer product prices are compared through an online platform. Price has raised $12 million across 4 funding rounds from investors including Social Capital, TRAC and Caplin Ventures. Its website price.com draws about 195 thousand monthly visits. Price offers products and services including Cash Back Service, Coupon Codes, and Price Comparison Tool. Its focus areas include Horizontal E-Commerce and Price Comparison. Its legal entity is Price Technology, Inc. Its competitors include TheFind, Shopping and MySimon; 2 of its 3 listed competitors have raised funding.
Company details
Price was founded in 2016 in San Francisco, United States, within the e-commerce sector. An online tool is operated for comparing prices and product details of consumer goods, including used, rental, and refurbished items. Deals are browsed by users, and mobile applications are provided for Android and iOS. Price alerts and trigger amounts are set by users to monitor changes.
- Total Equity Funding$12M (USD)
in 4 rounds
- InvestorsSocial Capital
& 18 more
Products & Services of Price
Price offers a comprehensive portfolio of products and services, including Cash Back Service, Coupon Codes, and Price Comparison Tool.
Provides cash back rewards on shopping from partnered stores.
Offers verified coupon codes for online retail purchases.
Enables real-time price checks across multiple retailers.
Apps and channels of Price
Price publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Price
Price has successfully raised a total of $12M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 4
- First Round $2M
(Dec 2016)
- Investors Count 19
All 4 funding rounds of Price with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | Angel Round | – | – | – | |
| Jun 2021 | Series A | – | TRAC | – | |
| Mar 2021 | $10M | Seed | – | Ricky Caplin | |
| Dec 2016 | $2M | Seed | – | – |
19 investors in total: 7 institutional and 12 angel.
Investors in Price
Price has secured backing from 19 investors, including venture fund and angel investors. Prominent investors backing the company include Social Capital, TRAC and Caplin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made by TRAC in early-stage technology startups. | trac.vc | Sonoma, United States | ||
Caplin Ventures is focused on early-stage community-impactful investments. | 2018 | caplinventures.com | Jacksonville, United States | |
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
VC firm making investment in early stage companies in the US | transmediacapital.com | San Francisco, United States | ||
Global tech startups are invested in stage-agnostically by Visionnaire Ventures. | visionnaire.vc | San Francisco, United States | ||
Innovation Global Capital is engaged in technology and healthcare investments. | 2013 | innovationglobal.com | San Francisco, United States | |
RC Ricky Caplin | Angel investor and entrepreneur, focusing on early-stage Indian startups. | unknown_6cade88a496d47f9a | ||
DC Dick Costolo | Former Twitter CEO, angel investor, and tech entrepreneur with global influence | unknown_7dde1cf489a34d89b | ||
VJ Vanja Josifovski | unknown_fb1079fc92dc4b6fa |
Investor details for Price
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Price
8 people are tracked at Price (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
RJ Jain | Founder, CEO & CTO | Leadership |
Jenni Cassidy | Head Of Partnerships | Leadership |
Koki Sasagawa | VP of Engineering | Leadership |
Brad Hill | Head Of Product Design | Leadership |
Sean Jones | Lead Engineer | Team |
Matt V. | Advisor | Team |
Arvydas Ciupaila | Ios & Android Lead Engineer, Data Processing Architect | Team |
Jayapal Dharmamani | Data Engineering Lead | Team |
Complete people profiles for Price
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Timeline of Price
3 dated milestones of Price across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Price is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Angel Round,.
Competitors of Price
Price has 3 listed competitors in our database, 2 of them funded. They include TheFind, Shopping and MySimon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thefind.com | 2005 | Mountain View, United States | $26M | 19,730 | Customized product recommendations are delivered via an ecommerce search engine. | |
| shopping.com | 1998 | Brisbane, United States | 12,300 | Online shopping comparison platform | ||
| mysimon.com | 1998 | San Francisco, United States | $21M | Prices of online products are compared across various categories. |
Detailed competitors of Price
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Web traffic of Price
The website of Price (price.com) receives about 195.4K visits a month.
- Monthly visits195.4K
▼ 19.9% vs previous month
Websites whose visitors overlap most with Price. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
knifegeek.io | knifegeek.io | 100% | #2,158,569 | – | |
pricewatch.com | pricewatch.com | 81% | – | ||
| pricefy.io | 80% | 680.7K | #833,082 | View details | |
proxycoupons.com | proxycoupons.com | 80% | #1,515,862 | – | |
| thereviewindex.com | 80% | 28.4K | #941,796 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Price
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Verified entity values are shown only after access is granted.
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Related news about Price
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Frequently Asked Questions about Price
Price was founded in 2016.
Price is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Price is a funded company, having raised a total of $12M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Dec 2016.
Price was founded in 2016 in San Francisco, United States, within the e-commerce sector. An online tool is operated for comparing prices and product details of consumer goods, including used, rental, and refurbished items. Deals are browsed by users, and mobile applications are provided for Android and iOS. Price alerts and trigger amounts are set by users to monitor changes.
Price offers Cash Back Service, Coupon Codes, and Price Comparison Tool.
Price has 19 investors. Key investors include Social Capital, TRAC, Caplin Ventures, Ricky Caplin, and Founders Fund.
Price operates through Price Technology, Inc..
Yes. Price publishes Price.com and 1 more app, with over 100,000 downloads.
The website of Price receives about 195 thousand visits a month.