About Pricer AB
Pricer AB is a publicly listed company based in Stockholm (Sweden) founded in 1991. Electronic shelf labels are supplied for retail price management. The company has 191 employees. Its website pricer.com draws about 39 thousand monthly visits. Pricer AB offers products and services including Electronic Shelf Labels, Electronic Displays, and Pricer Plaza. Its focus areas include In Store Retail Tech, Customer Experience Management, Smart Displays and Electronic Shelf Labels.
Company details
Pricer AB was established in 1991 in Stockholm, Sweden, within the retail technology sector. A platform is operated to deliver electronic shelf labels to stores, allowing digital price updates to be applied across multiple locations from a single system. Product data, planograms, and out-of-stock monitoring are handled via the platform, supporting efficient retail operations.
- Headquarters Stockholm, Sweden
- Employees 191
- Stage Public
- SectorsRetail
- Email••••••••
- Website pricer.com
- Social LinkedIn X
- Legal Name Pricer Ab Class B
- Annual Revenue$233.45 M (USD)-16.03as on Dec 31, 2025
- Net Profit$141.15 K (USD)-99.01as on Dec 31, 2025
- EBITDA$12.41 M (USD)-50.26as on Dec 31, 2025
- Employee Count191
Products & Services of Pricer AB
Pricer AB offers a comprehensive portfolio of products and services, including Electronic Shelf Labels, Electronic Displays, and Pricer Plaza.
Devices for automatic price updates in retail environments
Advanced screens for retail product information and updates
Software platform for managing retail technology and operations
People of Pricer AB
64 people are tracked at Pricer AB (28 in leadership, 7 in board & advisors, 29 in team); the tracked headcount is 191.
| Name | Role | Group |
|---|---|---|
Jörgen Jost Auf Der Stroth | VP Supply Chain & Procurement | Leadership |
MacHe Ozeran | Vice President North Europe | Leadership |
Vincent Raulin | Sales & Services Director France | Leadership |
Mauricio Bazan | VP Of Sales - Americas | Leadership |
Michael Cacciatore | Vice President South Europe | Leadership |
Robert Willcox | Head Of US | Leadership |
Tim Lin | Area Sales Director, Asia | Leadership |
Finn Wikander | Global Chief Product Officer | Leadership |
Peter Ward | UK & Ireland - Regional Sales Director | Leadership |
Roland Gouarzin | Chief Financial Officer | Leadership |
Claes Wenthzel | Group Chief Financial Officer | Leadership |
Magnus Larsson | President And CEO | Leadership |
Johan Kronlöf | Head of Quality & Sustainability | Leadership |
Chris Chalkitis | Chief Digital Officer | Leadership |
Pierre Salagnac | Head of Region, APAC, MEA & CEE | Leadership |
Mats Arnehall | Head of Region, Europe | Leadership |
Jenny Åström | Head Of Business Control | Leadership |
Kristina Ekhierta | Area Sales Director Nordic & Baltics | Leadership |
Elin Jansfors | Head Of Group Financial Control | Leadership |
Serge de Gosson de Maurice Varennes | Head Of Data & Analytics And Head Of Architecture | Leadership |
44 more people are available in the full profile.
Complete people profiles for Pricer AB
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IPO & Listings of Pricer AB
Pricer AB is a publicly listed company on the OMXSTO with ticker symbol PRIC_B in Sweden, operating in the Electronic technology sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date08 Oct 2004
- Listed onNASDAQ OMX: PRIC B
- Listed entityPricer AB Class B
- Exchange sectorElectronic technology
- ISINSE0000233934
- Share price3.75 SEK (-0.27% on the day) · 2026-10-14
- Market capitalisation613,583,390.00 SEK
- Price to earnings8.8
- EPS (diluted, trailing year)0.42 SEK
- Volume (last session)5,339
Financials of Pricer AB
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 2.15B SEK | 1.3M SEK | 114.3M SEK |
| 2024 | 2.56B SEK | 131.9M SEK | 229.8M SEK |
| 2023 | 2.68B SEK | -48.3M SEK | 102.8M SEK |
| 2022 | 2.27B SEK | 4.8M SEK | 75.3M SEK |
| 2021 | 1.77B SEK | 79.1M SEK | 159.6M SEK |
Detailed financial statements for Pricer AB
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Web traffic of Pricer AB
The website of Pricer AB (pricer.com) receives about 38.9K visits a month.
- Monthly visits38.9K
▲ 49.4% vs previous month
Websites whose visitors overlap most with Pricer AB. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| displaydata.com | 100% | 9.9K | #2,392,387 | View details | |
| eink.com | 85% | 200.1K | #151,849 | View details | |
media.3ds.com | media.3ds.com | 82% | – | ||
| holografika.com | 81% | 1.4K | #10,948,841 | View details | |
cadlan.com | cadlan.com | 78% | #1,783,806 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Pricer AB
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Related news about Pricer Ab
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Frequently Asked Questions about Pricer AB
Pricer AB was founded in 1991.
Pricer AB is headquartered in Stockholm, Sweden.
Pricer AB has 191 employees.
Annual revenue of Pricer AB is $233.45M as on Dec 31, 2025.
Pricer AB was established in 1991 in Stockholm, Sweden, within the retail technology sector. A platform is operated to deliver electronic shelf labels to stores, allowing digital price updates to be applied across multiple locations from a single system. Product data, planograms, and out-of-stock monitoring are handled via the platform, supporting efficient retail operations.
Pricer AB offers Electronic Shelf Labels, Electronic Displays, and Pricer Plaza.
Yes, Pricer AB is publicly traded on OMXSTO under the ticker symbol PRIC_B.