About PriceRunner
PriceRunner is a company based in London (United Kingdom) founded in 1999 was acquired by Klarna in November 2021. PriceRunner has completed 1 acquisition, including Prisguiden. PriceRunner operates in a competitive market with competitors including Prisjakt, Panprices and Hemfakta, among others.
- Headquarter London, United Kingdom
- SectorsRetail
- Email••••••••
- Website pricerunner.com
- Social LinkedIn X Facebook
- Acquired by Klarna (Nov 2021)
- Legal Name Pricerunner International Ab
- Annual Revenue$14.24 M (USD)-14as on Dec 31, 2023
- Net Profit-$33.85 K (USD)-110as on Dec 31, 2023
- EBITDA-$33.85 K (USD)-110as on Dec 31, 2023
- InvestorsKlarna
& 2 more
- Investments & Acquisitions
- Acquired by
Funding Insights of PriceRunner
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of PriceRunner with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | – | Private Equity Round | – | eEquity | – |
3 investors in total: 3 institutional.
Investors in PriceRunner
PriceRunner has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Klarna, eEquity and NS Intressenter.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech sectors are invested in by eEquity venture capital firm. | – | eequity.se | Stockholm, Sweden | |
Point-of-sale financing is facilitated through an online platform for purchases. | 2005 | klarna.com | Stockholm, Sweden | |
- | – | nsintressenter.se | - |
Investor details for PriceRunner
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PriceRunner
41 people are tracked at PriceRunner (2 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Nicklas Storakers | CEO | Leadership |
Martin D. Andersen | Head of Merchants and Sales | Leadership |
Ann-Sofie Löfberg | Traffic Manager | Team |
Dennis Kaas-Larsen | CSS Operations Manager ROW & EU | Team |
Alexander Dackefjord | Sales | Team |
Magnus Sørensen | Business Development Associate | Team |
Martin Kawa | Client Manager | Team |
Tomas Rasmussen | Sales Coordinator | Team |
Thor Jørgensen | Business Development Associate CSS Operations DK | Team |
Victoria Bergqvist | Business Development Associate | Team |
Andreas Oldeskog | Software Engineer | Team |
Charlotte Lesley | Agent Programmer | Team |
Elvira Bokström | Software Engineer | Team |
Johan Ekh | Software Engineer | Team |
Philip Moberg | Senior Software Engineer | Team |
Rebecca Ocklind | Frontend Developer | Team |
Max Nordgren | Product Manager (Accountable Lead) | Team |
Michael Chalabine | Software Engineer | Team |
Sara Durrani | Senior Product Data Quality Specialist | Team |
Louise Grum | Business Development Associate / Customer Success Manger Klarna Search/pricerunner | Team |
21 more people are available in the full profile.
Complete people profiles for PriceRunner
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by PriceRunner
PriceRunner has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Prisguiden.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category product prices are tracked and compared online. | prisguiden.no | Oslo, Norway | 1998 | Sep 2021 | •••• |
Complete acquisition details for PriceRunner
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of PriceRunner
5 dated milestones of PriceRunner across 22 years, from founding to its latest funding, stage changes and deals.
- Founded PriceRunner is founded.
- Exit Acquired by NS Intressenter.
- Funding First funding round.
- Acquisition Acquires Prisguiden.
- Exit Acquired by Klarna.
Competitors of PriceRunner
PriceRunner operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Prisjakt, Panprices and Hemfakta, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| prisjakt.nu | 2002 | Stockholm, Sweden | – | – | Offers price comparison services for various products and expert shopping advice online. | |
| panprices.com | 2018 | Stockholm, Sweden | $690,000 | – | Prices for multi-category products are compared online across Europe. | |
| hemfakta.se | 2020 | Stockholm, Sweden | – | – | Product comparisons and reviews across multiple categories are offered. |
Detailed competitors of PriceRunner
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PriceRunner
The website of PriceRunner (pricerunner.com) receives about 3.2M visits a month.
- Monthly visits3.2M
▼ 25.8% vs previous month
Websites whose visitors overlap most with PriceRunner. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
idealo.co.uk | idealo.co.uk | 100% | – | #34,227 | – |
pricespy.co.uk | pricespy.co.uk | 85% | – | #37,847 | – |
kelkoo.co.uk | kelkoo.co.uk | 78% | – | #131,181 | – |
| currys.co.uk | 61% | 25.6M | #1,889 | View details | |
pricegrabber.co.uk | pricegrabber.co.uk | 59% | – | #14,593,768 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PriceRunner
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pricerunner
Complete news archive for PriceRunner
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PriceRunner
10 companies that operate in the same segment as PriceRunner (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about PriceRunner
PriceRunner was founded in 1999 and raised its 1st funding round 21 years after it was founded.
PriceRunner is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Nicklas Storakers is the current CEO of PriceRunner.
Annual revenue of PriceRunner is $14.24M as on Dec 31, 2023.
PriceRunner is an online price comparison portal for multi-category products. The product catalog includes home garden products, kids products, clothing accessories, health beauty products, DIY supplies, sports outdoor items many more. It enables users to browse through many products compare their prices.
PriceRunner has made 1 acquisition, including Prisguiden.
PriceRunner operates through Pricerunner International Ab.
Yes. PriceRunner was acquired by Klarna in November 2021.
The website of PriceRunner receives about 3.2 million visits a month.