About Prima
Prima is a company based in Santa Monica (United States) founded in 2018 was acquired by Sky Marketing in February 2025. Prima has raised $12.48 million across 2 funding rounds from investors including Lerer Hippeau, Emerald Health Therapeutics and Sky Marketing. Prima has completed 1 acquisition, including Prospect Farms. Prima operates in a competitive market with competitors including AWH, Jushi Holdings, Tilray, Verano and Curaleaf, among others.
- Headquarter Santa Monica, United States
- SectorsConsumer
- Email••••••••
- Website prima.co
- Social LinkedIn Facebook
- Acquired by Sky Marketing (Feb 2025)
- Total Equity Funding$12.48M (USD)
in 2 rounds
- Latest Funding Round$9.2M (USD), Seed
May 2021
- InvestorsLerer Hippeau
& 10 more
- Investments & Acquisitions
- Acquired bySky Marketing
(Feb 2025)
Funding Insights of Prima
Prima has successfully raised a total of $12.48M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $9.2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.48M
- Total Rounds 2
- Last Round Seed — $9.2M
- First Round $3.28M
(Feb 2019)
- Investors Count 10
All 2 funding rounds of Prima with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $9.2M | Seed | – | Lerer Hippeau, Greycroft | |
| Feb 2019 | $3.28M | Seed | – | Lerer Hippeau |
11 investors in total: 10 institutional and 1 angel.
Investors in Prima
Prima has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Lerer Hippeau, Emerald Health Therapeutics and Sky Marketing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
Venture capital funding is provided to companies in Argentina. | – | markvc.com | Bellaire, United States | |
Early-stage venture capital investments are made in US geographies. | – | defy.vc | Woodside, United States | |
- | – | h.ventures | - | |
Venture capital firm focused on early-stage startups | – | globalfounderscapital.com | Berlin, Germany | |
Venture capital investing and portfolio management services for accredited investors. | – | av.vc | - | |
Medical cannabis products are produced and supplied vertically. | 2007 | emeraldhealth.ca | Vancouver, Canada | |
A retail business based in Malibu, offering apparel and goods. | – | onegunranch.com | Malibu, USA | |
AZ Adam Zeplain | Angel investor and entrepreneur, co-founder of mark vc, focused on early-stage startups. | – | unknown_4522ca74b2bf490fa | - |
Investor details for Prima
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Prima
2 people are tracked at Prima (2 in leadership).
| Name | Role | Group |
|---|---|---|
Christopher Gavigan | Founder & Co-CEO | Leadership |
Laurel Angelica Myers | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Prima
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Investments & Acquisitions by Prima
Prima has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Prospect Farms.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cannabis health products are manufactured for wellness applications. | prospectfarms.com | Belfast, United States | 2018 | Dec 2022 | •••• |
Complete acquisition details for Prima
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Timeline of Prima
5 dated milestones of Prima across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Prima is founded.
- Funding First funding round of $3.3M.
- Funding Latest funding round, Seed, of $9.2M.
- Acquisition Acquires Prospect Farms.
- Exit Acquired by Sky Marketing.
Competitors of Prima
Prima operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AWH, Jushi Holdings, Tilray, Verano and Curaleaf, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| awholdings.com | 2014 | Cambridge, United States | $134.83M | 3,307 | Cannabis plants and products services are provided by AWH. | |
| jushico.com | 2018 | Boca Raton, United States | $68.2M | 1,486 | Distributor of cannabis based products | |
| tilray.com | 2013 | Leamington, Canada | $98.25M | – | Online e-distributor offering cannabis products for medical purposes | |
| verano.com | 1996 | Chicago, United States | $120M | 3,780 | Cannabis products for health and wellbeing are developed and provided. | |
| curaleaf.com | 2010 | Wakefield, United States | – | 49 | Cannabis products are retailed through dispensaries in the United States. | |
| charlottesweb.com | 2013 | Bellaire, United States | – | 444 | Botanical products including gummies, oils, capsules, and topicals are retailed. | |
| glasshousebrands.com | 2015 | Long Beach, United States | – | – | Cannabis flowers, healthcare products, and related items are offered. |
Detailed competitors of Prima
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Web traffic of Prima
The website of Prima (prima.co) receives about 11.4K visits a month.
- Monthly visits11.4K
▲ 1.3% vs previous month
Websites whose visitors overlap most with Prima. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
primaparkville.com | primaparkville.com | 100% | – | #5,149,318 | – |
primacentral.org | primacentral.org | 80% | – | #2,421,949 | – |
primaboston.com | primaboston.com | 79% | – | #2,256,813 | – |
Latest news on Prima
Complete news archive for Prima
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to Prima
10 companies that operate in the same segment as Prima (Cannabis Industry & Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Comprehensive management and consulting services for marijuana operations are provided. | 2010 | Culver City, California, United States | USD 202.64 M | USD 140.81 M | – | |
Online e-distributor offering cannabis products for medical purposes | 2013 | Leamington, Ontario, Canada | USD 98.25 M | USD 914.37 M | 2,840 | |
Cannabis-related health and wellbeing products are provided nationally. | 2002 | Chicago, Illinois, United States | – | USD 824.73 M | 4,600 | |
Cannabis plants and products services are provided by AWH. | 2014 | Cambridge, Massachusetts, United States | USD 134.83 M | USD 500.58 M | 2,300 | |
Medical cannabis products for sleep disorders are provided. | 2014 | Baltimore, Maryland, United States | USD 30.85 M | – | – | |
Distributor of cannabis based products | 2018 | Boca Raton, Florida, United States | USD 68.2 M | USD 268.3 M | 1,230 | |
Medical marijuana is produced and distributed by Aurora Cannabis. | 2006 | Edmonton, Alberta, Canada | – | USD 230.07 M | 1,100 | |
Cannabis products for health and wellbeing are developed and provided. | 1996 | Chicago, Illinois, United States | USD 120 M | USD 839.91 M | 3,800 | |
Platform for managing cannabis manufacturing operations is provided. | 1987 | Toronto, Ontario, Canada | – | USD 110.63 M | 388 | |
Cannabis-based product information is provided for consumer education. | 2018 | New York, New York, United States | USD 17.14 M | – | – |
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Frequently Asked Questions about Prima
Prima was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Prima is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Prima is a funded company, having raised a total of $12.48M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.28M, raised on Feb 2019.
Prima was founded in 2018 and is headquartered in Santa Monica, United States. Operations focus on the development and sale of hemp-based cannabinoid products within the wellness and consumer goods sector. A range of cannabinoid-infused items is offered through online and retail channels. The company maintains compliance with relevant regulations in the United States market, emphasizing quality sourcing and product innovation.
Prima's top competitors include Tilray, AWH and Jushi Holdings.
Prima has made 1 acquisition, including Prospect Farms.
Prima has 11 investors. Key investors include Lerer Hippeau, Emerald Health Therapeutics, Sky Marketing, Greycroft, and mark vc.
Yes. Prima was acquired by Sky Marketing in February 2025.