About Prima
Prima is a company based in Santa Monica (United States) founded in 2018 was acquired by Sky Marketing in February 2025. Prima has raised $12.48 million across 2 funding rounds from investors including Lerer Hippeau, Emerald Health Therapeutics and Sky Marketing. Prima has completed 1 acquisition, including Prospect Farms. Prima operates in a competitive market with competitors including AWH, Jushi Holdings, Tilray, Verano and Curaleaf, among others.
- Headquarter Santa Monica, United States
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Sectors
Consumer
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$12.48 M (USD)
in 2 rounds
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Latest Funding Round
$9.2 M (USD), Seed
May 21, 2021
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Investors
Lerer Hippeau
& 10 more
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Employee Count
Not available
- Investments & Acquisitions
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Acquired by
Sky Marketing
(Feb 11, 2025)
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People of Prima
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Funding Insights of Prima
Prima has successfully raised a total of $12.48M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $9.2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Prima
Prima has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Lerer Hippeau, Emerald Health Therapeutics and Sky Marketing.
| Investor | Description | Founded Year | Domain | Location |
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USA focused VC firm investing in seed and early stage startups
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Venture capital funding is provided to companies in Argentina.
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Investor details for Prima
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Investments & Acquisitions by Prima
Prima has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Prospect Farms.
Investment portfolio details for Prima
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cannabis health products are manufactured for wellness applications.
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Locked | Locked | 2018 | Locked |
Complete acquisition details for Prima
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Financial Statements - Prima
Detailed financials for Prima
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Prima Comparisons
Peer comparison for Prima
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Competitors of Prima
Prima operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AWH, Jushi Holdings, Tilray, Verano and Curaleaf, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Cannabis plants and products services are provided by AWH.
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Distributor of cannabis based products
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Online e-distributor offering cannabis products for medical purposes
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Cannabis products for health and wellbeing are developed and provided.
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Cannabis products are retailed through dispensaries in the United States.
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Botanical products including gummies, oils, capsules, and topicals are retailed.
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Detailed competitors of Prima
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Latest news on Prima
Complete news archive for Prima
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Frequently Asked Questions about Prima
Prima was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Prima is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Prima is a funded company, having raised a total of $12.48M across 2 funding rounds to date.
Prima was founded in 2018 and is headquartered in Santa Monica, United States. Operations focus on the development and sale of hemp-based cannabinoid products within the wellness and consumer goods sector. A range of cannabinoid-infused items is offered through online and retail channels. The company maintains compliance with relevant regulations in the United States market, emphasizing quality sourcing and product innovation.
Prima's top competitors include Tilray, AWH and Jushi Holdings.
Prima has made 1 acquisition, including Prospect Farms.
Prima has 11 investors. Key investors include Lerer Hippeau, Emerald Health Therapeutics, Sky Marketing, Greycroft, and mark vc.