Prima
About Prima
Prima is a Financial Services company, and was acquired by AXA in August 2025. Digitally-driven insurance solutions are provided using technology and data. It operates on a FinTech and Direct-to-Consumer (D2C) model. Its website helloprima.com draws about 46 thousand monthly visits. Prima offers products and services including Insurance Solutions. Its focus areas include Insurance and Digital Insurance. Its legal entity is Prima Assicurazioni S.p.A.
Company details
Insurance solutions are delivered by Prima through advanced digital platforms. Operations are focused in the financial services sector, specifically digital insurance. Coverage is designed to meet customer needs with a seamless online experience. Partnerships are established with major insurers across Europe, including Great Lakes Insurance SE and iptiQ EMEA PC S.A. A network of over 1,500 agents and brokers is managed to support distribution. Technology and data are utilized to enhance customer experiences and streamline claims processes. Growth is supported by investments from global financial institutions like Goldman Sachs and The Carlyle Group.
- Stage Acquired
- SectorsFinancial Services
- Website category Jobs and Career · Jobs and Employment
- Website helloprima.com
- Social LinkedIn YouTube
- Acquired by AXA (Aug 2025)
- Legal Name Prima Assicurazioni S.P.A.
Products & Services of Prima
Prima offers a comprehensive portfolio of products and services, including Insurance Solutions.
Insurance products are offered with innovative digital platforms.
Apps and channels of Prima
its YouTube channel Prima has 695 subscribers and 30 videos.
Videos from Prima
The most watched videos on Prima's YouTube channel, Prima (695 subscribers). Click a video to play it here.
More on Prima.
Investors in Prima
Prima has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include AXA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insurance, banking, and wealth management services are provided worldwide. | 1816 | axa.com | Paris, France |
Investor details for Prima
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Web traffic of Prima
The website of Prima (helloprima.com) receives about 45.7K visits a month and ranks #685,418 among all websites worldwide, #10,959 in Jobs and Employment.
- Monthly visits45.7K
▼ 13.2% vs previous month
- Unique visitors15.5K
per month
- Global rank#685,418
among all websites
- Category rank#10,959
Jobs and Career · Jobs and Employment
- Bounce rate47%
- Pages per visit2.2
- Average visit1 min 22 sec
- DevicesDesktop 76% · Mobile 24%
Websites whose visitors overlap most with Prima. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gojobox.com | gojobox.com | 100% | – | ||
careers.auroraer.com | careers.auroraer.com | 99% | #1,017,531 | – | |
| hogarth.com | 96% | #336,546 | View details | ||
| salutemyjob.com | 96% | #324,409 | View details | ||
| prima.it | 65% | 2.4M | #16,743 | View details |
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Frequently Asked Questions about Prima
Insurance solutions are delivered by Prima through advanced digital platforms. Operations are focused in the financial services sector, specifically digital insurance. Coverage is designed to meet customer needs with a seamless online experience. Partnerships are established with major insurers across Europe, including Great Lakes Insurance SE and iptiQ EMEA PC S.A. A network of over 1,500 agents and brokers is managed to support distribution. Technology and data are utilized to enhance customer experiences and streamline claims processes. Growth is supported by investments from global financial institutions like Goldman Sachs and The Carlyle Group.
Prima offers Insurance Solutions.
Prima has 1 investor. Key investors include AXA.
Prima operates through Prima Assicurazioni S.P.A..
Yes. Prima was acquired by AXA in August 2025.