About Primary Wave
Primary Wave is a company based in New York (United States) founded in 2006 by Larry Mestel. Music publishing, marketing, and talent management services are provided. Primary Wave has raised $375 million across 2 funding rounds from investors including Oaktree Capital Management and Brookfield Asset Management. Primary Wave has completed 3 acquisitions, including Kobalt Music, Nuvens Catalog and Sun Records. Its chief executive, as recorded, is Larry Mestel. Its website primarywave.com draws about 39 thousand monthly visits. Primary Wave offers products and services including Music Publishing and Talent Management. Its legal entity is Primary Wave Music, Inc.
Company details
Primary Wave was founded in 2006 in New York, United States, and operates within the music industry. Music catalogs are acquired and managed, with rights represented for numerous artists. Marketing and branding services are delivered to promote music across platforms. Talent management is handled to support musicians careers. Operations include publishing rights administration, strategic campaigns, and artist development across the sector.
- Total Equity Funding$375M (USD)
in 2 rounds
- InvestorsOaktree Capital Management
& 1 more
- Investments & AcquisitionsKobalt Music
& 2 more
Products & Services of Primary Wave
Primary Wave offers a comprehensive portfolio of products and services, including Music Publishing and Talent Management.
Music catalogs are managed for various artists in the industry
Artist careers are overseen and promoted through marketing and partnerships
Apps and channels of Primary Wave
its YouTube channel Primary Wave Music has 210K subscribers and 30 videos.
Videos from Primary Wave
The most watched videos on Primary Wave's YouTube channel, Primary Wave Music (210K subscribers). Click a video to play it here.
More on Primary Wave Music.
Funding Insights of Primary Wave
Primary Wave has successfully raised a total of $375M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $375M
- Total Rounds 2
- First Round $375M
(Jun 2021)
- Investors Count 2
All 2 funding rounds of Primary Wave with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | Series D | – | Brookfield Asset Management | – | |
| Jun 2021 | $375M | Series D | – | Oaktree Capital Management | – |
2 investors in total: 2 institutional.
Investors in Primary Wave
Primary Wave has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Oaktree Capital Management and Brookfield Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors | 1995 | oaktreecapital.com | Los Angeles, United States | |
Focus is placed on real estate and renewable energy investments. | 1899 | brookfield.com | Toronto, Canada |
Investor details for Primary Wave
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Primary Wave
36 people are tracked at Primary Wave (21 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Larry Mestel | Founder & CEO | Leadership |
Bill Cisneros | President, Primary Wave IP Investment Management | Leadership |
Lisa Fruggiero | Vice President, Brand Partnerships | Leadership |
Justin Shukat | President, Primary Wave Music Publishing | Leadership |
Jane Reisman | CFO | Leadership |
Natalia Nastaskin | Partner & Chief Content Officer | Leadership |
Adam Lowenberg | CMO | Leadership |
Marty Silverstone | Partner, SVP Creative & Head of Sync | Leadership |
Peter Kurczaba | Senior Director, Creative Sync | Leadership |
Alexandria Todd | Vice President, Business & Legal Affairs | Leadership |
Tom Strutt | Vp, Revenue Growth & Royalties | Leadership |
Robert Dippold | Partner & President, Digital Strategy | Leadership |
Robin Godfrey-Cass | Primary Wave Partner UK Acquisitions | Leadership |
Franny Graham | VP Of Creative | Leadership |
Dominic Pandiscia | Chief Strategy Officer | Leadership |
Cleome Barber | Director, Creative A&r | Leadership |
Deborah Klein | Artist Manager And Partner | Leadership |
Donna Grecco | Vice President Of Creative And Assets- Primary Wave | Leadership |
Justin Dowling | Executive Vp, Primary Wave UK & Europe | Leadership |
Derek Pierce | Director, Creative Sync | Leadership |
16 more people are available in the full profile.
Complete people profiles for Primary Wave
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Primary Wave
Primary Wave has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Kobalt Music, Nuvens Catalog and Sun Records.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Music copyrights are invested in by this private equity fund. | kobaltmusic.com | New York, United States | 2000 | Mar 2026 | •••• | |
Provider of music company specializing in investment and management of iconic music | nasnuvenscatalog.com.br | Sao Paulo, Brazil | 2015 | Feb 2024 | •••• | |
Producer and distributor of contemporary blues and rock and roll music | sunrecords.com | Nashville, United States | 1952 | Jan 2021 | $30M |
Complete acquisition details for Primary Wave
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Primary Wave
6 dated milestones of Primary Wave across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Primary Wave is founded.
- Acquisition Acquires Sun Records.
- Funding First funding round of $375.0M.
- Funding Latest funding round, Series D,.
- Acquisition Acquires Nuvens Catalog.
- Acquisition Acquires Kobalt Music.
Web traffic of Primary Wave
The website of Primary Wave (primarywave.com) receives about 39K visits a month.
- Monthly visits39K
▲ 17% vs previous month
Websites whose visitors overlap most with Primary Wave. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
smokeyrobinson.com | smokeyrobinson.com | 100% | #3,762,544 | – | |
whitneyhouston.com | whitneyhouston.com | 99% | #523,741 | – | |
avenuear.com | avenuear.com | 96% | #731,570 | – | |
ginblossoms.net | ginblossoms.net | 94% | #2,171,358 | – | |
kennyloggins.com | kennyloggins.com | 84% | #2,511,280 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Primary Wave
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- 19 similar websites
- Audience overlap
- Engagement analytics
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Related news about Primary Wave
Complete news archive for Primary Wave
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Frequently Asked Questions about Primary Wave
Primary Wave was founded in 2006 and raised its 1st funding round 15 years after it was founded.
Primary Wave is headquartered in New York, United States. It is registered at New York, New York, United States.
Larry Mestel is the CEO of Primary Wave, as recorded in our data. They have also founded this company.
Primary Wave is a funded company, having raised a total of $375M across 2 funding rounds to date. The company's 1st funding round was a Series D of $375M, raised on Jun 2021.
Primary Wave was founded in 2006 in New York, United States, and operates within the music industry. Music catalogs are acquired and managed, with rights represented for numerous artists. Marketing and branding services are delivered to promote music across platforms. Talent management is handled to support musicians careers. Operations include publishing rights administration, strategic campaigns, and artist development across the sector.
Primary Wave offers Music Publishing and Talent Management.
Primary Wave has made 3 acquisitions, including Kobalt Music, Nuvens Catalog, and Sun Records.
Primary Wave has 2 investors. Key investors include Oaktree Capital Management, and Brookfield Asset Management.
Primary Wave operates through Primary Wave Music, Inc.