About Prime100
Prime100 is a Consumer company based in Derrimut (Australia) founded in 2014, and was acquired by Quadrant Private Equity in May 2021. Pet food and natural ingredient products are provided by Prime100. Its chief executive, as recorded, is Jason Gray. Its website prime100.com.au draws about 40 thousand monthly visits. Prime100 offers products and services including SPD Fresh Rolls and SPD Slow Cooked. Its focus areas include Consumer Goods, Pet Care Products, Food & Supplements and Food. Its legal entity is Prime100 Pty Ltd.
Company details
Prime100 was established in 2014 and is headquartered in Derrimut, Australia. Operations center on the supply of pet food and products derived from natural ingredients within the pet nutrition sector. Services include distribution through the companys domain, prime100.com.au. Leadership roles are held by Co-Owner Tzena Naarden and CEO Jason Gray, with activities focused on Australian markets.
- Headquarters Derrimut, Australia
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website prime100.com.au
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Quadrant Private Equity (May 2021)
- Legal Name Prime100 Pty Ltd
- Investors
- Acquired byQuadrant Private Equity
(May 2021)
Products & Services of Prime100
Prime100 offers a comprehensive portfolio of products and services, including SPD Fresh Rolls and SPD Slow Cooked.
Steam-cooked single protein diet for dogs with sensitivities
Simmered meals using single proteins for dog health
Apps and channels of Prime100
its YouTube channel PRIME100 has 187 subscribers and 30 videos.
Videos from Prime100
The most watched videos on Prime100's YouTube channel, PRIME100 (187 subscribers). Click a video to play it here.
More on PRIME100.
Investors in Prime100
Prime100 has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Quadrant Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth partnerships are facilitated by Quadrant Private Equity. | quadrantpe.com.au | Sydney, Australia |
Investor details for Prime100
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Prime100
2 people are tracked at Prime100 (2 in leadership).
| Name | Role | Group |
|---|---|---|
Tzena Naarden | Co-Owner | Leadership |
Jason Gray | CEO | Leadership |
Complete people profiles for Prime100
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Prime100
2 dated milestones of Prime100 across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Prime100 is founded.
- Exit Acquired by Quadrant Private Equity.
Web traffic of Prime100
The website of Prime100 (prime100.com.au) receives about 39.9K visits a month and ranks #894,349 among all websites worldwide, #7,761 in Pet Food and Supplies.
- Monthly visits39.9K
▲ 9.1% vs previous month
- Unique visitors11.9K
per month
- Global rank#894,349
among all websites
- Category rank#7,761
Pets and Animals · Pet Food and Supplies
- Bounce rate51%
- Pages per visit1.9
- Average visit15 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Prime100. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
77paws.com.au | 77paws.com.au | 100% | #409,387 | – | |
| vetslovepets.com.au | 100% | #282,334 | View details | ||
shop.megapet.com.au | shop.megapet.com.au | 96% | – | ||
eurekapet.co | eurekapet.co | 95% | #419,989 | – | |
woononapetfoods.com.au | woononapetfoods.com.au | 94% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Prime100
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- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Prime100
Complete news archive for Prime100
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Frequently Asked Questions about Prime100
Prime100 was founded in 2014.
Prime100 is headquartered in Derrimut, Australia. It is registered at Derrimut, Victoria, Australia.
Jason Gray is the CEO of Prime100, as recorded in our data.
Prime100 was established in 2014 and is headquartered in Derrimut, Australia. Operations center on the supply of pet food and products derived from natural ingredients within the pet nutrition sector. Services include distribution through the companys domain, prime100.com.au. Leadership roles are held by Co-Owner Tzena Naarden and CEO Jason Gray, with activities focused on Australian markets.
Prime100 offers SPD Fresh Rolls and SPD Slow Cooked.
Prime100 has 1 investor. Key investors include Quadrant Private Equity.
Prime100 operates through Prime100 Pty Ltd.
Yes. Prime100 was acquired by Quadrant Private Equity in May 2021.

