Primer

Oakland, United States Founded: 2019 • Age: 7 yrs Acquired By Shopify
After-school activities for kids are offered via an online platform.
Annual revenue - Latest available
Total funding $18.7M 2 rounds
Employees 25 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Primer

Primer is a company based in Oakland (United States) founded in 2019 by Adam Debreczeni and Russ Maschmeyer was acquired by Shopify in June 2021. Primer has raised $18.7 million across 2 funding rounds from investors including Shopify, Khosla Ventures and Founders Fund. The company has 25 employees as of December 31, 2022. Primer operates in a competitive market with competitors including Classover, Hobspace, Chess Legends, Atos BJJ OnDemand and Magic Makers, among others.

  • Headquarter Oakland, United States
  • Employees 25 as on 31 Dec, 2022
  • Founders Adam Debreczeni, Russ Maschmeyer
  • Sectors
    Education
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Spark Learning, Inc
Operational Areas
Education → Education Technology (EdTech) Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $18.7 M (USD)

    in 2 rounds

  • Latest Funding Round
    $15 M (USD), Series A

    Apr 28, 2022

  • Investors
    Shopify

    & 5 more

  • Employee Count
    25

    as on Dec 31, 2022

  • Acquired by
    Shopify

    (Jun 11, 2021)

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People of Primer

Headcount 10-50
Employee Profiles 14
Employee Profiles
People
Jenna Schmidt
Educator
People
Sydney Diana
Educator
People
Harrison M. Haas
Head Of Finance
People
Elizabeth L.
Founding Designer

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Funding Insights of Primer

Primer has successfully raised a total of $18.7M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Primer

Primer has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Shopify, Khosla Ventures and Founders Fund.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments in technology and defense sectors.
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Early-stage startups are funded by this venture capital firm.
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Early-stage venture capital investing, network building, and founder support services.
Locked Locked Locked
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Investor details for Primer

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Primer

Investments
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Investment portfolio details for Primer

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Primer

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Detailed financials for Primer

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  • Profit trends
  • Statement rows
  • Financial ratios

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Primer Comparisons

Primer Primary company
Description
After-school activities for kids are offered via an online p...
Location
Oakland, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
25
As of 2022
Premium access

Peer comparison for Primer

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Primer

Primer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Classover, Hobspace, Chess Legends, Atos BJJ OnDemand and Magic Makers, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
SaaS-driven after-school learning solutions are offered to students.
Locked Locked Locked
Platform offering out-of-school activities for kids, focusing on personalized learning experiences and extracurricular development
Locked Locked Locked
Provides a dedicated platform for chess training.
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Provides subscription-based video classes and courses for BJJ training worldwide.
Locked Locked Locked
Coding education is provided to children aged 7-18 through workshops.
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Detailed competitors of Primer

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  • Domains and locations
  • Full company profiles
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Latest news on Primer

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Complete news archive for Primer

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Primer

Primer was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Primer is headquartered in Oakland, United States. It is registered at Oakland, California, United States.

Russ Maschmeyer is the current CEO of Primer. They have also founded this company.

Primer is a funded company, having raised a total of $18.7M across 2 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Primer is 25.

Primer was founded in 2019 in Oakland, United States, as an online platform in the education technology sector. Community-based learning solutions are provided for children, focusing on after-school activities such as coding, chess, drawing, and additional subjects. Operations are conducted digitally to facilitate accessible skill development for young learners across various locations.

Primer's top competitors include Classover, TalentGum and Hobspace.

Primer has 6 investors. Key investors include Shopify, Khosla Ventures, Founders Fund, Village Global, and Naval Ravikant.

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