About Primer
Primer is a company based in Oakland (United States) founded in 2019 by Adam Debreczeni and Russ Maschmeyer was acquired by Shopify in June 2021.. Primer has raised $18.7 million across 2 funding rounds from investors including Shopify, Khosla Ventures and Founders Fund. The company has 25 employees as of December 31, 2022. Primer operates in a competitive market with competitors including Classover, Hobspace, Chess Legends, Atos BJJ OnDemand and Magic Makers, among others.
- Headquarter Oakland, United States
- Employees 25 as on 31 Dec, 2022
- Founders Adam Debreczeni, Russ Maschmeyer
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Sectors
Education
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Email
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Phone
*********
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Website
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Social
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- Legal Name Spark Learning, Inc
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Funding Insights of Primer
Primer has successfully raised a total of $18.7M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $15.0M
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First Round
First Round
(25 May 2020)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2022 | Amount | Series A - Primer | Valuation | Founders Fund , Khosla Ventures |
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| May, 2020 | Amount | Seed - Primer | Valuation | Founders Fund |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Primer
Primer has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Shopify, Khosla Ventures and Founders Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and defense sectors.
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Founded Year | Domain | Location | |
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Early-stage startups are funded by this venture capital firm.
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Founded Year | Domain | Location | |
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Early-stage venture capital investing, network building, and founder support services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primer
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Primer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primer Comparisons
Competitors of Primer
Primer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Classover, Hobspace, Chess Legends, Atos BJJ OnDemand and Magic Makers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-driven after-school learning solutions are offered to students.
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| domain | founded_year | HQ Location |
Platform offering out-of-school activities for kids, focusing on personalized learning experiences and extracurricular development
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| domain | founded_year | HQ Location |
Provides a dedicated platform for chess training.
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| domain | founded_year | HQ Location |
Provides subscription-based video classes and courses for BJJ training worldwide.
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| domain | founded_year | HQ Location |
Coding education is provided to children aged 7-18 through workshops.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Primer
When was Primer founded?
Primer was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Primer located?
Primer is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
Who is the current CEO of Primer?
Russ Maschmeyer is the current CEO of Primer. They have also founded this company.
Is Primer a funded company?
Primer is a funded company, having raised a total of $18.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.7M, raised on May 25, 2020.
How many employees does Primer have?
As of Dec 31, 2022, the latest employee count at Primer is 25.
What does Primer do?
Primer was founded in 2019 in Oakland, United States, as an online platform in the education technology sector. Community-based learning solutions are provided for children, focusing on after-school activities such as coding, chess, drawing, and additional subjects. Operations are conducted digitally to facilitate accessible skill development for young learners across various locations.
Who are the top competitors of Primer?
Who are Primer's investors?
Primer has 6 investors. Key investors include Shopify, Khosla Ventures, Founders Fund, Village Global, and Naval Ravikant.
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