
About Principal Asset Management
Principal Asset Management is a Financial Services company based in Kansas City (United States) founded in 1879 by Jos Short. It offers investment strategies, mutual funds, and asset management services worldwide. It operates on a B2B and B2C model. Principal Asset Management has completed 1 acquisition, including BNP Paribas Cardif. Its website principalam.com draws about 70 thousand monthly visits. Principal Asset Management offers products and services including U.S. Mutual Funds, Exchange-Traded Funds (ETF), and Separately Managed Accounts (SMA). Its focus areas include Finance, Investment Tech, Fixed Income and Mutual Funds. Its legal entity is Principal Global Investors, LLC. Its competitors include Fidelity Investments, Morgan Stanley and Guggenheim Partners; 2 of its 3 listed competitors have raised funding.
Company details
Principal Asset Management is an investment firm that delivers strategies in equities, fixed income, and real estate through products like mutual funds and ETFs. It serves financial professionals, individuals, and institutional investors by providing actionable insights and solutions, with offices in the United States and regions like Asia and Europe. The company focuses on sustainable investing and global market perspectives to help clients navigate volatility and achieve their goals.
- Headquarters Kansas City, United States
- Founders Jos Short
- SectorsFinancial Services
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website principalam.com
- Legal Name Principal Global Investors, Llc
- Investments & Acquisitions
Products & Services of Principal Asset Management
Principal Asset Management offers a comprehensive portfolio of products and services, including U.S. Mutual Funds, Exchange-Traded Funds (ETF), and Separately Managed Accounts (SMA).
Funds for equities and fixed income investments.
ETFs providing diversified market exposure.
Customized accounts for institutional investors.
People of Principal Asset Management
245 people are tracked at Principal Asset Management (118 in leadership, 127 in team).
| Name | Role | Group |
|---|---|---|
Jos Short | Co-Founder | Leadership |
Sara Reece | Managing Director | Leadership |
Matthew Ciambriello | Director | Leadership |
Kim Pettigrew | Director - Asset Mgmt Marketing Operations | Leadership |
Seema Shah | Chief Global Strategist | Leadership |
Leong Foong Ching | Head Of Operations APAC | Leadership |
George Maris | Chief Investment Officer & Global Head Of Equities | Leadership |
Tyler Dubay | Director - Institutional Wealth Management, Rias & Family Offices | Leadership |
Kara Burkhart | Investment Director | Leadership |
Scott Leiberton | Managing Director, Equties | Leadership |
Tucker Panciera | Director, Originations - Direct Lending | Leadership |
Jill Hittner | Chief Financial Officer | Leadership |
Bill Glover | Market Director | Leadership |
Patrick McCloskey | Managing Director-investment Only | Leadership |
Jose Antonio Enrique Mabasa | Associate Director | Leadership |
Bruce Hansen | Assistant Director | Leadership |
Lexi McMahon | Associate Director | Leadership |
Rajee Harris | Chief Operating Officer, Real Estate Operating Company Investments | Leadership |
John Kropke | Managing Director Real Estate Operating Company Investments | Leadership |
Bob McElhinney | Director - Investment Compliance | Leadership |
225 more people are available in the full profile.
Complete people profiles for Principal Asset Management
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Principal Asset Management
Principal Asset Management has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BNP Paribas Cardif.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Diversified insurance services are provided by BNP Paribas Cardif. | bnpparibascardif.com | Nanterre, France | 1973 | Jan 2025 | •••• |
Complete acquisition details for Principal Asset Management
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Principal Asset Management
2 dated milestones of Principal Asset Management across 146 years, from founding to its latest funding, stage changes and deals.
- Founded Principal Asset Management is founded.
- Acquisition Acquires BNP Paribas Cardif.
Competitors of Principal Asset Management
Principal Asset Management has 3 listed competitors in our database, 2 of them funded. They include Fidelity Investments, Morgan Stanley and Guggenheim Partners.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fidelity.com | 1946 | Boston, United States | $517.99M | 24,000 | Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | |
| morganstanley.com | 1935 | New York, United States | 49 | Wealth management, investment advisory, and financial services are provided. | ||
| guggenheimpartners.com | 1999 | New York, United States | $21M | 2,043 | Asset management and investment advisory services are provided to clients. |
Detailed competitors of Principal Asset Management
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Principal Asset Management
The website of Principal Asset Management (principalam.com) receives about 69.9K visits a month and ranks #428,858 among all websites worldwide, #4,382 in Investing.
- Monthly visits69.9K
▼ 25.2% vs previous month
- Unique visitors44.8K
per month
- Global rank#428,858
among all websites
- Category rank#4,382
Finance · Investing
- Bounce rate51%
- Pages per visit2.0
- Average visit46 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Principal Asset Management. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| silvercrestgroup.com | 95% | 15K | #1,495,220 | View details | |
| yieldstreet.com | 88% | 7.8K | #871,775 | View details | |
| eatonvance.com | 74% | 49.6K | #983,639 | View details | |
| dws.com | 71% | 375.6K | #138,630 | View details | |
| cantor.com | 71% | 93.8K | #399,893 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Principal Asset Management
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Real Estate & Property Investment Funds
3 companies that operate in the same segment as Principal Asset Management (Real Estate & Property Investment Funds) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Alternative asset investment management firm | 1997 | Los Angeles, California, United States | USD 6.2 B | 3,200 | ||
Multiple sectors are invested in by this private equity firm. | 1976 | New York, New York, United States | USD 20.29 B | 4,830 | ||
Bridge Investment Group is engaged in alternative investment management for commercial real estate. | 2009 | Salt Lake City, Utah, United States | USD 463.3 M | 2,250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Principal Asset Management
Complete news archive for Principal Asset Management
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Principal Asset Management
Principal Asset Management was founded in 1879.
Principal Asset Management is headquartered in Kansas City, United States. It is registered at Kansas City, Missouri, United States.
Principal Asset Management is an investment firm that delivers strategies in equities, fixed income, and real estate through products like mutual funds and ETFs. It serves financial professionals, individuals, and institutional investors by providing actionable insights and solutions, with offices in the United States and regions like Asia and Europe. The company focuses on sustainable investing and global market perspectives to help clients navigate volatility and achieve their goals.
Principal Asset Management's top competitors include Fidelity Investments, Guggenheim Partners and Morgan Stanley.
Principal Asset Management offers U.S. Mutual Funds, Exchange-Traded Funds (ETF), and Separately Managed Accounts (SMA).
Principal Asset Management has made 1 acquisition, including BNP Paribas Cardif.
Principal Asset Management operates through Principal Global Investors, Llc.
