About Principal India
Principal India is a Financial Services company based in Mumbai (India) founded in 1879, and was acquired by Sundaram Asset Management in January 2021. Assets are managed for clients by Principal India. Its focus areas include Asset Management and Diversified. Its competitors include UTI Mutual Fund, 360 One and Avendus; 2 of its 3 listed competitors have raised funding.
Company details
Principal India was established in 1879 as an asset management firm. Operations are based in Mumbai, India, where investment portfolios are overseen for institutional and individual clients. Services include portfolio management, advisory on equities and fixed income, and risk assessment. The firm operates within the financial services sector, focusing on domestic and international markets to support client objectives. Geographic emphasis is placed on India, with compliance to local regulations ensured.
- Headquarters Mumbai, India
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website principalindia.com
- Social LinkedIn
- Acquired by Sundaram Asset Management (Jan 2021)
- Annual Revenue$7.23 M (USD)1as on Mar 31, 2021
- Net Profit-$1.16 M (USD)42as on Mar 31, 2021
- EBITDA-$1.08 M (USD)43as on Mar 31, 2021
- Investors
- Acquired bySundaram Asset Management
(Jan 2021)
Associated legal entities of Principal India
Principal India is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Principle India Private Limited CIN U74900MH2016FTC274515 | Active | 16 Mar 2016 | Mumbai, Maharashtra | ₹7.9 Cr | 5 | 6 | View details |
| Samc Support Services Private Limited CIN U25000MH1991PTC064092 | Dissolved Under Section 59(8) | 20 Nov 1991 | Mumbai, Maharashtra | ₹53.6 Cr | 7 | View details |
Investors in Principal India
Principal India has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sundaram Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment management firm specializing in diversified funds and portfolios. | 1996 | sundarammutual.com | Chennai, India |
Investor details for Principal India
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Board of directors of Principal India
The boards of the 2 registered companies of Principal India currently have 9 directors; the longest-serving is Richard Howard Butterfield, appointed in 2019. 50 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Richard Howard Butterfield DIN 08571672 | Director | 19 Oct 2019 | 7 yrs | Principle India Private Limited |
| Nicholas James Griffin DIN 08701284 | Director | 17 Feb 2020 | 6 yrs 8 mo | Principle India Private Limited |
| Sritharan Srinivasan Thiruvadi DIN 07604247 | Director | 31 Dec 2021 | 4 yrs 10 mo | Samc Support Services Private Limited |
| Harsha Viji DIN 00602484 | Director | 31 Dec 2021 | 4 yrs 10 mo | Samc Support Services Private Limited |
| Sunil Subramaniam DIN 07222050 | Director | 31 Dec 2021 | 4 yrs 10 mo | Samc Support Services Private Limited |
| Akbar Shekh DIN 06987200 | Director | 08 Sep 2025 | 1 yr 1 mo | Principle India Private Limited |
| Ciara Allan DIN 11479633 | Additional Director | 19 Jan 2026 | 9 mo | Principle India Private Limited |
| Elliot Lloyd Andrews DIN 11482863 | Additional Director | 19 Jan 2026 | 9 mo | Principle India Private Limited |
| Raviraj Avinash Deshmukh DIN 11470526 | Additional Director | 19 Jan 2026 | 9 mo | Principle India Private Limited |
Financials of Principal India
Figures of Samc Support Services Private Limited, the primary company behind Principal India, for FY 2021. Revenue was ₹53.65 Cr (+1% year on year). Net loss was -₹8.64 Cr (-16% margin). EBITDA was -₹8.01 Cr (-15% margin). Revenue has grown at a compounded annual rate of -3% over three years and +7% over five years.
- ₹53.65 CrRevenue · FY 2021 · +1% YoY
- -₹8.64 CrNet loss · -16% margin
- -₹8.01 CrEBITDA · -15% margin
- ₹29.93 CrPaid-up capital
- -3%Revenue CAGR, 3 years
- +7%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Samc Support Services Private Limited are on its company page.
Detailed financial statements for Principal India
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Timeline of Principal India
2 dated milestones of Principal India across 142 years, from founding to its latest funding, stage changes and deals.
- Founded Principal India is founded.
- Exit Acquired by Sundaram Asset Management.
Competitors of Principal India
Principal India has 3 listed competitors in our database, 2 of them funded. They include UTI Mutual Fund, 360 One and Avendus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| utimf.com | 2001 | Mumbai, India | $142.4M | 1,468 | Mutual funds, portfolio management, and retirement planning services are offered. | |
| 360.one | 2008 | Mumbai, India | 65 | Asset and wealth management software is provided for businesses. | ||
| avendus.com | 1999 | Mumbai, India | $178.11M | 215 | Corporate advisory and investment services are provided to clients. |
Detailed competitors of Principal India
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Web traffic of Principal India
Websites that share an audience with Principal India (principalindia.com).
Websites whose visitors overlap most with Principal India. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tatamutualfund.com | 100% | #77,126 | View details | ||
| quantumamc.com | 97% | 45.1K | #592,668 | View details | |
| peerlessmf.co.in | 90% | View details | |||
| utimf.com | 82% | 501.9K | #93,267 | View details | |
| bnpparibasmf.in | 76% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Principal India
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Top companies in Asset Management
3 companies that operate in the same segment as Principal India (Asset Management) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provides mutual funds management and financial advisory services. | 1987 | Mumbai, Maharashtra, India | ||||
Mutual funds, portfolio management, and retirement planning services are offered. | 2001 | Mumbai, Maharashtra, India | USD 142.4 M | USD 180.76 M | 1,840 | |
Online platform for stock trading, mutual funds, and investment tools. | 1994 | Mumbai, Maharashtra, India |
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Related news about Principal India
Complete news archive for Principal India
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Frequently Asked Questions about Principal India
Principal India was founded in 1879.
Principal India is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Annual revenue of Principal India is $7.23M as on Mar 31, 2021.
Principal India was established in 1879 as an asset management firm. Operations are based in Mumbai, India, where investment portfolios are overseen for institutional and individual clients. Services include portfolio management, advisory on equities and fixed income, and risk assessment. The firm operates within the financial services sector, focusing on domestic and international markets to support client objectives. Geographic emphasis is placed on India, with compliance to local regulations ensured.
Principal India's top competitors include UTI Mutual Fund, Avendus and 360 One.
Principal India has 1 investor. Key investors include Sundaram Asset Management.
Principal India is associated with 2 legal entities: Samc Support Services Private Limited, Principle India Private Limited.
Yes. Principal India was acquired by Sundaram Asset Management in January 2021.
The legal entities of Principal India currently have 12 directors, including Sritharan Srinivasan Thiruvadi, T S Sritharan, Aditi Aniruddha Bhor and others.