About Principle
Principle is a company based in Huddersfield (United Kingdom) founded in 1987. It operates as a Professional Services. Principle has raised $37.1 million across 1 funding round. Principle offers products and services including Experience Design, Brand Transformation, and Implementation Services. Principle operates in a competitive market with competitors including Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Wasserman, among others.
- Headquarter Huddersfield, United Kingdom
- SectorsBusiness Services
- Website principleglobal.com
- Social LinkedIn X Facebook Instagram
- Legal Name Principle Global Limited
- Date of Incorporation 31 May, 2006
- Jurisdiction HUDDERSFIELD, ENGLAND
- Total Equity Funding$37.1M (USD)
in 1 rounds
- Latest Funding Round$37.1M (USD), Series C
Dec 2016
Products & Services of Principle
Principle offers a comprehensive portfolio of products and services, including Experience Design, Brand Transformation, and Implementation Services.
Experience design is crafted for impactful brand interactions daily.
Brand transformation is delivered to redefine customer engagement strategies.
Implementation services are provided to execute brand changes effectively.
Funding Insights of Principle
Principle has successfully raised a total of $37.1M through 1 strategic funding round. The most recent funding activity was a Series C round of $37.1 million completed in December 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.1M
- Total Rounds 1
- Last Round Series C — $37.1M
- First Round $37.1M
(Dec 2016)
All 1 funding rounds of Principle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2016 | $37.1M | Series C | – | – | – |
People of Principle
27 people are tracked at Principle (10 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Claire He | Business Director China | Leadership |
Vishnudas Nair | Head Of Finance | Leadership |
Darlia Clark | Senior Vice President, Activations And Delivery | Leadership |
Mike Taylor | Director, Principle Management Office | Leadership |
Lake Rong | Head Of Supply Chain - APAC | Leadership |
Sarah Turbow | Senior Director, Business Development | Leadership |
Jason Greenwood | Commercial Director, UK | Leadership |
Nick Griffin | Managing Director | MEAI & APAC | Leadership |
Duncan Spence | Technical Services Director | Leadership |
Benoit Ravote | Director Asia Pacific | Leadership |
Scott Mockensturm | Production Manager | Team |
Clare Logan | Project Manager Team Lead | Team |
Patrick Ham | Program Manager | Team |
Suzanne Matuszewski | Chef De Projet Senior | Team |
Brandon Carlson | Engineering And Art Manager | Team |
James Taylor | Installation Manager | Team |
John Thomson | Operations Manager | Team |
Eric Rice | Production Manager-signage | Team |
Ashley Lee | Project Manager | Team |
Michelle Bush | Strategic Activations | Team |
7 more people are available in the full profile.
Complete people profiles for Principle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Principle
2 dated milestones of Principle across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Principle is founded.
- Funding First funding round of $37.1M.
Competitors of Principle
Principle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Wasserman, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xponential.com | 1999 | Irvine, United States | – | 877 | Branding services are provided to clients by Xponential Fitness. | |
| forumbrands.com | 2020 | Palo Alto, United States | $51.38M | 4 | Platform offering brand management solutions | |
| carnivalcorp.com | 1972 | Miami, United States | – | 92,000 | Provider of brand design services | |
| tegna.com | 1926 | Mclean, United States | – | – | Digital media broadcasting and TV services are operated by Tegna. | |
| teamwass.com | 2002 | Los Angeles, United States | – | 757 | Digital marketing, branding, and SMM services are offered. | |
| pico.com | 1969 | Hong Kong, China | $11M | – | Marketing and branding services are provided internationally by Pico Group. | |
| whp-global.com | 2019 | New York, United States | $725M | 54 | Branding services are provided globally by WHP Global. | |
| 99designs.com | 2008 | San Francisco, United States | $45M | 16 | Provider of graphic design marketplace | |
| stran.com | 1994 | Quincy, United States | – | 98 | Event management, branding, and printing services are offered. |
Detailed competitors of Principle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Principle
The website of Principle (principleglobal.com) receives about 6.5K visits a month.
- Monthly visits6.5K
▲ 98.9% vs previous month
Websites whose visitors overlap most with Principle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coleyporterbell.com | 100% | – | #4,358,167 | View details | |
| jkrglobal.com | 79% | 24.3K | #1,011,041 | View details | |
brandirectory.com | brandirectory.com | 66% | – | #370,857 | – |
| vim-group.com | 65% | 9.4K | #2,743,675 | View details | |
hogarthww.com | hogarthww.com | 65% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Principle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Principle
Complete news archive for Principle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Principle
10 companies that operate in the same segment as Principle (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Principle
Principle was founded in 1987 and raised its 1st funding round 29 years after it was founded.
Principle is headquartered in Huddersfield, United Kingdom.
Principle is a funded company, having raised a total of $37.1M across 1 funding round to date. The company's 1st funding round was a Series C of $37.1M, raised on Dec 2016.
Principle is established as a global consultancy specializing in brand experience and activation. Services are focused on experience design, brand transformation, and implementation at scale. The company is engaged in helping brands navigate complexity, tell impactful stories, and implement change. Operations are conducted across various sectors, partnering with clients to realize their potential and purpose. Solutions are tailored to bridge the gap between ideas and reality for brands worldwide.
Principle's top competitors include Xponential Fitness, Carnival Corporation and Forum Brands.
Principle offers Experience Design, Brand Transformation, and Implementation Services.
Principle operates through Principle Global Limited.