About Priority Vendor
Priority Vendor is a Financial Services company based in Noida (India) founded in 2014, and was acquired by C2FO in October 2019. AI, cloud, and blockchain-based dynamic discounting software is provided. It operates in the Financial Services and Technology sectors. Priority Vendor has raised $4.07 million across 2 funding rounds from investors including C2FO, Lightspeed Venture Partners and Lightspeed India. The company has 92 employees. Priority Vendor was last valued at $11.14 million in January 2018. Its Indian entity Priority Vendor Technologies Private Limited reported revenue of ₹18.89 Cr. The company was acqui-hired. Its focus areas include Enterprise Applications, SCM Software, Spend Management and Procure To Pay.
Company details
Provider of AI, cloud and blockchain-based dynamic discounting software. Its features include dynamic discounting, supplier financing, invoice-level usage of treasury and bank funds, unlocking of working capital, automated early payment programs and liquidity access. It caters to corporates, suppliers of raw and packing materials, transportation and supply chain service providers.
- Headquarters Noida, India
- Employees 92
- Stage Acquired
- SectorsFinancial ServicesTechnology
- Email••••••••
- Phone•••• ••••
- Website priorityvendor.com
- Social LinkedIn X
- Acquired by C2FO (Oct 2019)
- Legal Name Priority Vendor Technologies Private Limited
- Date of Incorporation 09 Jan, 2009
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of Priority Vendor
Priority Vendor is associated with 2 registered companies on The Company Check; the primary company is Priority Vendor Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Priority Vendor Technologies Private Limited CIN U72900DL2009PTC186510 | Amalgamated | 09 Jan 2009 | New Delhi, Delhi | ₹18.9 Cr | 92 | 3 | View details |
| C2fo India Technologies Private Limited CIN U72900MH2019FTC328207 | Active | 18 Jul 2019 | Mumbai, Maharashtra | ₹52.3 Cr | 176 | 3 | View details |
Funding Insights of Priority Vendor
Priority Vendor has successfully raised a total of $4.07M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $630.8 thousand completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.07M
- Total Rounds 2
- Last Round Series A — $630,796
- First Round $3.44M
(Aug 2017)
- Investors Count 8
All 2 funding rounds of Priority Vendor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $630,796 | Series A | $11.14M | Catamaran | – |
| Aug 2017 | $3.44M | Series A | $9.5M | Lightspeed India, Lightspeed Venture Partners |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2018 | $11.14M | •••••••• |
| Aug 2017 | $9.5M | •••••••• |
Last known valuation $11.14M (Jan 2018). 9 investors in total: 4 institutional and 5 angel.
Investors in Priority Vendor
Priority Vendor has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include C2FO, Lightspeed Venture Partners and Lightspeed India.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Catamaran is engaged in venture capital and private equity investments. | catamaran.in | Bengaluru, India | ||
Venture capital investing in innovative startups across technology sectors. | 2008 | lsip.com | Bengaluru, India | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
KA Kunal Agarwal | unknown_cdd9cee5eb4841f3a | |||
AB Aasthi Bhartia | unknown_a2319324b334445fa | |||
AV Arun Venkatachalam | unknown_d5a88555f7b34ab98 | |||
AB Aasthi Bhartia | unknown_7cc34a7ec09c411ea | |||
VS Vellayan Subbiah | unknown_8528ac9c3a0e4d308 | |||
Provider of cash flow optimization and dynamic discounting solutions for businesses and vendors | 2008 | c2fo.com | Leawood, United States |
Investor details for Priority Vendor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Priority Vendor Technologies Private Limited (Priority Vendor)
Priority Vendor Technologies Private Limited is the primary company behind Priority Vendor. The boards of the 2 registered companies of Priority Vendor currently have 5 directors; the longest-serving is Pradeep Kumar Gode, appointed in 2019. 17 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pradeep Kumar Gode DIN 06697015 | Director | 27 Sep 2019 | 7 yrs 1 mo | Priority Vendor Technologies Private Limited |
| Kerri Renee Thurston DIN 08368827 | Director | 27 Sep 2019 | 7 yrs 1 mo | Priority Vendor Technologies Private Limited |
| Komal Kiran Salian DIN 06783527 | Director | 20 Jan 2020 | 6 yrs 9 mo | Priority Vendor Technologies Private Limited |
| Basant Kaur DIN 09557729 | Director | 01 Apr 2022 | 4 yrs 7 mo | C2fo India Technologies Private Limited |
| Raju Kumar Shah DIN 10338706 | Director | 21 May 2025 | 1 yr 5 mo | C2fo India Technologies Private Limited |
Financials of Priority Vendor
Figures of Priority Vendor Technologies Private Limited, the primary company behind Priority Vendor, for FY 2021. Revenue was ₹18.89 Cr (+818% year on year). Net loss was -₹13.98 Cr (-74% margin). EBITDA was -₹13.27 Cr (-70% margin). Revenue has grown at a compounded annual rate of +115% over three years and +149% over five years.
- ₹18.89 CrRevenue · FY 2021 · +818% YoY
- -₹13.98 CrNet loss · -74% margin
- -₹13.27 CrEBITDA · -70% margin
- ₹1.5 LakhPaid-up capital
- 92Employees (provident fund records)
- +115%Revenue CAGR, 3 years
- +149%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Priority Vendor Technologies Private Limited are on its company page.
Detailed financial statements for Priority Vendor
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Priority Vendor
5 dated milestones of Priority Vendor across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Priority Vendor is founded.
- Funding First funding round of $3.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $631K.
- Exit Acquired by C2FO.
Top companies in Alternative Lending
3 companies that operate in the same segment as Priority Vendor (Alternative Lending) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 185.7 M | 2,787 |
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Complete news archive for Priority Vendor
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Frequently Asked Questions about Priority Vendor
Priority Vendor was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Priority Vendor is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Priority Vendor is a funded company, having raised a total of $4.07M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.44M, raised on Aug 2017.
Priority Vendor has 92 employees.
The primary company behind Priority Vendor, Priority Vendor Technologies Private Limited, reported revenue of ₹18.89 Cr for FY 2021, up 818% year on year.
Provider of AI, cloud and blockchain-based dynamic discounting software. Its features include dynamic discounting, supplier financing, invoice-level usage of treasury and bank funds, unlocking of working capital, automated early payment programs and liquidity access. It caters to corporates, suppliers of raw and packing materials, transportation and supply chain service providers.
Priority Vendor has 9 investors. Key investors include C2FO, Lightspeed Venture Partners, Lightspeed India, Catamaran, and Kunal Agarwal.
The valuation of Priority Vendor is $11.14M as of Jan 2018.
Priority Vendor is associated with 2 legal entities: Priority Vendor Technologies Private Limited, C2fo India Technologies Private Limited.
Yes. Priority Vendor was acquired by C2FO in October 2019.
The legal entities of Priority Vendor currently have 6 directors, including Pradeep Kumar Gode, Komal Kiran Salian, Kerri Renee Thurston and others.