About Private Property
Private Property is a Real Estate & Construction company based in Durban (South Africa) founded in 1998, and was acquired by Caxton in February 2018. Provider of an online listing platform for commercial and residential properties. Private Property has completed 1 acquisition, including Property Buyer Show. Its website privateproperty.co.za draws about 6.4 million monthly visits. Private Property offers products and services including Property Search Platform and Bond Calculator. Its focus areas include Real Estate and Construction Tech, Commercial Real Estate Tech, Listings and Consumer. Its legal entity is Private Property South Africa (Pty) Ltd.
Company details
Private Property was established in 1998 in Durban, South Africa, within the real estate sector. An online platform is operated to facilitate listings of commercial and residential properties. Users are allowed to search available options, contact landlords or agents directly, and engage in buying, selling, renting, or leasing activities. Landlords and agents are enabled to post advertisements on the platform for broader reach.
- Headquarters Durban, South Africa
- Stage Acquired
- SectorsReal Estate & Construction
- Website category Business and Consumer Services · Real Estate
- Email••••••••
- Phone•••• ••••
- Website privateproperty.co.za
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Caxton (Feb 2018)
- Legal Name Private Property South Africa (Pty) Ltd
- InvestorsThe Better Home
& 1 more
- Investments & Acquisitions
- Acquired byCaxton
(Feb 2018)
Products & Services of Private Property
Private Property offers a comprehensive portfolio of products and services, including Property Search Platform and Bond Calculator.
Online service for searching and listing properties for sale or rent.
Tool to estimate affordability for property bonds and loans.
Apps and channels of Private Property
its YouTube channel Private Property has 27K subscribers and 30 videos.
Videos from Private Property
The most watched videos on Private Property's YouTube channel, Private Property (27K subscribers). Click a video to play it here.
More on Private Property.
Funding Insights of Private Property
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Private Property with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | Unspecified | – | The Better Home | – |
2 investors in total: 2 institutional.
Investors in Private Property
Private Property has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include The Better Home and Caxton & CTP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Eco-friendly home care products are offered via an internet-first brand. | 2011 | thebetterhome.com | Delhi, India | |
Caxton & CTP is engaged in publishing and printing services. | 1980 | caxton.co.za | Randburg, South Africa |
Investor details for Private Property
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Private Property
9 people are tracked at Private Property (2 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Ricky Burrell | CTO | Leadership |
Murray Gough | Chief Product Officer | Leadership |
Joyce Jacobs Khoele | Customer Service Support Manager | Team |
Lyon Blecher | Senior Software Engineer | Team |
Comr. Oluseun Akinjagboye | Senior Creative Analyst | Team |
Linda Morgan | Property Manager | Team |
Bulelwa Dzingwa | Customer Experience Agent | Team |
Renoland Reddy | Senior Operations Manager | Team |
Philine van Heerden | National Business Manager | Team |
Complete people profiles for Private Property
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Private Property
Private Property has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Property Buyer Show.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform for buying, selling, renting, or investing in real estate assets | propertybuyershow.com | 2016 | Feb 2019 | •••• |
Complete acquisition details for Private Property
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Private Property
4 dated milestones of Private Property across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Private Property is founded.
- Exit Acquired by Caxton.
- Acquisition Acquires Property Buyer Show.
- Funding First funding round.
Web traffic of Private Property
The website of Private Property (privateproperty.co.za) receives about 6.4M visits a month and ranks #7,578 among all websites worldwide, #205 in Real Estate.
- Monthly visits6.4M
▲ 30.1% vs previous month
- Unique visitors1.3M
per month
- Global rank#7,578
among all websites
- Category rank#205
Business and Consumer Services · Real Estate
- Bounce rate29%
- Pages per visit8.9
- Average visit5 min 40 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Private Property. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| property24.com | 100% | 19.6M | #1,878 | View details | |
sahometraders.co.za | sahometraders.co.za | 89% | #74,630 | – | |
| pamgolding.co.za | 88% | 1.1M | #59,879 | View details | |
remax.co.za | remax.co.za | 85% | #81,147 | – | |
myproperty.co.za | myproperty.co.za | 79% | #216,440 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Private Property
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Private Property
Complete news archive for Private Property
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Private Property
Private Property was founded in 1998 and raised its 1st funding round 25 years after it was founded.
Private Property is headquartered in Durban, South Africa. It is registered at Durban, Kwazulu-natal, South Africa.
Private Property was established in 1998 in Durban, South Africa, within the real estate sector. An online platform is operated to facilitate listings of commercial and residential properties. Users are allowed to search available options, contact landlords or agents directly, and engage in buying, selling, renting, or leasing activities. Landlords and agents are enabled to post advertisements on the platform for broader reach.
Private Property offers Property Search Platform and Bond Calculator.
Private Property has made 1 acquisition, including Property Buyer Show.
Private Property has 2 investors. Key investors include The Better Home, and Caxton & CTP.
Private Property operates through Private Property South Africa (Pty) Ltd.
Yes. Private Property was acquired by Caxton in February 2018.
The website of Private Property receives about 6.4 million visits a month and ranks #7,578 among all websites worldwide.