About Probi
Probi is a company based in Lund (Sweden) founded in 1991 was acquired by Symrise in November 2024.. Probi has completed 1 acquisition, including Nutraceutix. Probi offers products and services including Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®. Probi operates in a competitive market with competitors including Pendulum, The Good Bug, Harmless Harvest, OptiBiotix Health and One bio, among others.
- Headquarter Lund, Sweden
- Stage Public
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Sectors
HealthcareConsumer
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Email
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Phone
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Website
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Social
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- Legal Name Probi Ab
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Annual Revenue
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Net Profit
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Latest Funding Round
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Symrise
(Nov 29, 2024)
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Products & Services of Probi
Probi offers a comprehensive portfolio of products and services, including Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Probiotic solutions for gastrointestinal wellness and gut balance.
Supports immune defenses through biotic formulations.
Targets metabolic parameters with probiotic interventions.
Provides biotic solutions for women's physical and emotional well-being.
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Funding Insights of Probi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Probi
Probi has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Symrise. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Digital olfaction solutions are provided for food businesses by Symrise.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Probi
Probi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nutraceutix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Contract manufacturing organization offering probiotics to functional food and consumer health companies
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Probi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Probi Comparisons
Competitors of Probi
Probi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendulum, The Good Bug, Harmless Harvest, OptiBiotix Health and One bio, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Pendulum is focused on developing advanced probiotic solutions.
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Synbiotic supplements and fermented products for gut health are provided.
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Branded coconut water and probiotic beverages are manufactured and marketed.
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Microbial strains are developed for treating human metabolic diseases.
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Online tools for partner management and opportunity screening.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Probi
Frequently Asked Questions about Probi
When was Probi founded?
Probi was founded in 1991.
Where is Probi located?
Probi is headquartered in Lund, Sweden.
Who is the current CEO of Probi?
Michael Oredsson is the current CEO of Probi.
What does Probi do?
Probi was founded in 1991 in Lund, Sweden, and operates in the probiotics sector. Probiotic strains are developed and manufactured for dietary supplements, food, and beverages, targeting digestive, metabolic, immune, mental, womens, and childrens health, as well as healthy aging and oral health. Customized manufacturing and product development services are provided, from strain selection to finished products. Scientific research and clinical studies are emphasized in product development.
Who are the top competitors of Probi?
Probi's top competitors include The Good Bug, Pendulum and OptiBiotix Health.
What products or services does Probi offer?
Probi offers Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®.
How many acquisitions has Probi made?
Probi has made 1 acquisition, including Nutraceutix.
Who are Probi's investors?
Probi has 1 investor. Key investors include Symrise.
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