About Probi
Probi is a Healthcare company based in Lund (Sweden) founded in 1991, and was acquired by Symrise in November 2024. Probiotic strains for health solutions are developed and manufactured. It operates in the Healthcare and Consumer sectors. Probi has completed 1 acquisition, including Nutraceutix. Its chief executive, as recorded, is Michael Oredsson. Its website probi.com draws about 15 thousand monthly visits. Probi offers products and services including Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®. Its focus areas include Life Sciences, Nutraceuticals Tech, Functional Foods and Beverages and Probiotics. Its legal entity is Probi AB.
Company details
Probi was founded in 1991 in Lund, Sweden, and operates in the probiotics sector. Probiotic strains are developed and manufactured for dietary supplements, food, and beverages, targeting digestive, metabolic, immune, mental, womens, and childrens health, as well as healthy aging and oral health. Customized manufacturing and product development services are provided, from strain selection to finished products. Scientific research and clinical studies are emphasized in product development.
- Investors
- Investments & Acquisitions
- Acquired bySymrise
(Nov 2024)
Products & Services of Probi
Probi offers a comprehensive portfolio of products and services, including Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®.
Probiotic solutions for gastrointestinal wellness and gut balance.
Supports immune defenses through biotic formulations.
Targets metabolic parameters with probiotic interventions.
Provides biotic solutions for women's physical and emotional well-being.
Investors in Probi
Probi has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Symrise.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital olfaction solutions are provided for food businesses by Symrise. | 1874 | symrise.com | Holzminden, Germany |
Investor details for Probi
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People of Probi
36 people are tracked at Probi (11 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Michael Oredsson | CEO | Leadership |
Tom Rönnlund | CEO | Leadership |
Linda Neckmar | VP, EMEA & APAC | Leadership |
Shane Judge | VP, Sales & Marketing | Leadership |
Christina Skovgaard Vegge | Vice President Research And Development | Leadership |
Basudha Bhattarai-johansson | Vice President Sustainability And Chief Human Resources Officer | Leadership |
Anita Johansen | Chief Executive Officer | Leadership |
Mia Hogenius | Associate Director Global Business Development, Sales Director EMEA | Leadership |
Martina Pettersson | Global Marketing Director | Leadership |
Karen Peng Peng Ong | Head Of APAC | Leadership |
James Henson | VP Of Supply Chain And Operations | Leadership |
Brandy Webb Nd | Scientific Affairs Manager | Team |
Madeleine Löfgren | Global Marketing Communication Manager | Team |
Pol Kermarrec | Business Development Manager - EMEA | Team |
Kaylee Wilhelm | Account Manager | Team |
Jessica Neilands | Sr Science Manager | Team |
Maria Nilsson | QA Assistant, Probi | Team |
Will Wu | Business Development Manager | Team |
Caroline Montelius | Department Manager Global Scientific Affairs | Team |
Annie Willysson | R&d Scientist | Team |
16 more people are available in the full profile.
Complete people profiles for Probi
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Investments & Acquisitions by Probi
Probi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nutraceutix.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Contract manufacturing organization offering probiotics to functional food and consumer health companies | nutraceutix.com | Redmond, United States | 2016 | Jun 2016 | $105M |
Complete acquisition details for Probi
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Timeline of Probi
4 dated milestones of Probi across 33 years, from founding to its latest funding, stage changes and deals.
- Founded Probi is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Nutraceutix.
- Exit Acquired by Symrise.
Web traffic of Probi
The website of Probi (probi.com) receives about 15.5K visits a month and ranks #1,816,962 among all websites worldwide, #2,478 in Biotechnology and Pharmaceuticals.
- Monthly visits15.5K
▲ 24% vs previous month
- Unique visitors5.3K
per month
- Global rank#1,816,962
among all websites
- Category rank#2,478
Health · Biotechnology and Pharmaceuticals
- Bounce rate45%
- Pages per visit2.0
- Average visit34 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Probi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nordic.com | 100% | 2.4M | #74,105 | View details |
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Frequently Asked Questions about Probi
Probi was founded in 1991.
Probi is headquartered in Lund, Sweden.
Michael Oredsson is the CEO of Probi, as recorded in our data.
Probi was founded in 1991 in Lund, Sweden, and operates in the probiotics sector. Probiotic strains are developed and manufactured for dietary supplements, food, and beverages, targeting digestive, metabolic, immune, mental, womens, and childrens health, as well as healthy aging and oral health. Customized manufacturing and product development services are provided, from strain selection to finished products. Scientific research and clinical studies are emphasized in product development.
Probi offers Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®.
Probi has made 1 acquisition, including Nutraceutix.
Probi has 1 investor. Key investors include Symrise.
Probi operates through Probi Ab.
Yes. Probi was acquired by Symrise in November 2024.