Probi

Lund, Sweden Founded: 1991 • Age: 35 yrs Acquired By Symrise
Probiotic strains for health solutions are developed and manufactured.
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About Probi

Probi is a company based in Lund (Sweden) founded in 1991 was acquired by Symrise in November 2024.. Probi has completed 1 acquisition, including Nutraceutix. Probi offers products and services including Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®. Probi operates in a competitive market with competitors including Pendulum, The Good Bug, Harmless Harvest, OptiBiotix Health and One bio, among others.

  • Headquarter Lund, Sweden
  • Stage Public
  • Sectors
    Healthcare
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Probi Ab
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Consumer → Food & Beverage
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Symrise

    (Nov 29, 2024)

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Products & Services of Probi

Probi offers a comprehensive portfolio of products and services, including Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Probiotic solutions for gastrointestinal wellness and gut balance.

Supports immune defenses through biotic formulations.

Targets metabolic parameters with probiotic interventions.

Provides biotic solutions for women's physical and emotional well-being.

People of Probi
Headcount 50-200
Employee Profiles 36
Employee Profiles
People
Brandy Webb Nd
Scientific Affairs Manager
People
Tom Rönnlund
CEO
People
Linda Neckmar
VP, EMEA & APAC
People
Shane Judge
VP, Sales & Marketing

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Funding Insights of Probi

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Probi

Probi has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Symrise. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Digital olfaction solutions are provided for food businesses by Symrise.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Probi

Probi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nutraceutix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Contract manufacturing organization offering probiotics to functional food and consumer health companies
2016
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Probi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Probi Comparisons

Employees
+
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Competitors of Probi

Probi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendulum, The Good Bug, Harmless Harvest, OptiBiotix Health and One bio, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Pendulum is focused on developing advanced probiotic solutions.
domain founded_year HQ Location
Synbiotic supplements and fermented products for gut health are provided.
domain founded_year HQ Location
Branded coconut water and probiotic beverages are manufactured and marketed.
domain founded_year HQ Location
Microbial strains are developed for treating human metabolic diseases.
domain founded_year HQ Location
Online tools for partner management and opportunity screening.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Probi

Frequently Asked Questions about Probi

When was Probi founded?

Probi was founded in 1991.

Where is Probi located?

Probi is headquartered in Lund, Sweden.

Who is the current CEO of Probi?

Michael Oredsson is the current CEO of Probi.

What does Probi do?

Probi was founded in 1991 in Lund, Sweden, and operates in the probiotics sector. Probiotic strains are developed and manufactured for dietary supplements, food, and beverages, targeting digestive, metabolic, immune, mental, womens, and childrens health, as well as healthy aging and oral health. Customized manufacturing and product development services are provided, from strain selection to finished products. Scientific research and clinical studies are emphasized in product development.

Who are the top competitors of Probi?

Probi's top competitors include The Good Bug, Pendulum and OptiBiotix Health.

What products or services does Probi offer?

Probi offers Digestive Health by Probi®, Immune Health by Probi®, Metabolic Health by Probi®, and Women's Health by Probi®.

How many acquisitions has Probi made?

Probi has made 1 acquisition, including Nutraceutix.

Who are Probi's investors?

Probi has 1 investor. Key investors include Symrise.

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