About Productsup
Productsup is a Retail company based in Berlin (Germany) founded in 2010 by Marcel Hollerbach, Kai Seefeldt, and Johannis Hatt. Multichannel commerce solutions are provided for eCommerce product management. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Productsup has raised $91 million across 4 funding rounds from investors including KfW, Bregal Milestone and Nordwind Growth. The company has 21 employees. Productsup has completed 1 acquisition, including World of Content. Its chief executive, as recorded, is Johannis Hatt. Its website productsup.com draws about 101 thousand monthly visits. Its Indian entity Productsup India Private Limited reported revenue of ₹10.21 Cr. Productsup offers products and services including Feed Management Platform and Syndication Services. Its focus areas include Technology, Software and E-commerce Solutions.
Company details
Productsup is established as a leading feed management and syndication platform tailored for large-scale commerce. Product content journeys are managed within a single integrated system, simplifying operations across advertising, marketplace, retailer, and distributor channels. Solutions are provided to optimize and distribute content for global audiences, supported by AI and automation features. Over 2500 integrations are offered to ensure seamless delivery to thousands of channels. The platform serves more than 1000 brands across 170 global markets, processing over two trillion products monthly.
- Headquarters Berlin, Germany
- Employees 21
- Founders Marcel Hollerbach, Kai Seefeldt, Johannis Hatt
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website productsup.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Products Up Gmbh
- Date of Incorporation 20 Jan, 2022
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹10.21 Cr
FY 2025 · +8% YoY
- Indian entity net profit₹74.2 Lakh
FY 2025 · 7% margin
- Indian entity EBITDA₹1.05 Cr
FY 2025 · 10% margin
- Total Equity Funding$91M (USD)
in 4 rounds
- Latest Funding Round$71M (USD), Series B
Apr 2022
- InvestorsKfW
& 6 more
- Employee Count21
- Investments & Acquisitions
Associated legal entities of Productsup
Productsup operates through Productsup India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Productsup India Private Limited CIN U72900TS2022FTC181764 | Active | 20 Jan 2022 | Hyderabad, Telangana | ₹10.2 Cr | 21 | 2 | View details |
Products & Services of Productsup
Productsup offers a comprehensive portfolio of products and services, including Feed Management Platform and Syndication Services.
Product content is optimized for multiple global channels.
Product data is distributed across various marketing channels.
Apps and channels of Productsup
its YouTube channel Productsup has 66 subscribers and 29 videos.
Videos from Productsup
The most watched videos on Productsup's YouTube channel, Productsup (66 subscribers). Click a video to play it here.
More on Productsup.
Funding Insights of Productsup
Productsup has successfully raised a total of $91M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $71 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $91M
- Total Rounds 4
- Last Round Series B — $71M
- Investors Count 7
All 4 funding rounds of Productsup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $71M | Series B | – | Bregal Milestone | |
| Mar 2021 | Debt – Venture | – | – | ||
| Mar 2021 | $20M | Series B | – | Nordwind Growth | |
| Feb 2017 | Series A | – | Nordwind Growth | – |
7 investors in total: 4 institutional and 3 angel.
Investors in Productsup
Productsup has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include KfW, Bregal Milestone and Nordwind Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
European growth private equity firm focused on software champions. | bregalmilestone.com | London, United Kingdom | ||
A German growth private equity firm is operated. | nordwindgrowth.de | Germany | ||
| handelsbank.com | ||||
Consumer and SME loans are provided across Germany. | 1948 | kfw.de | Frankfurt Am Main, Germany | |
MZ Moritz Zimmermann | German angel investor in Indian startups, General Partner at 42CAP. | unknown_9b99c146522f493a9 | ||
RS Richard Suhr | unknown_e77ae94fb1764982a | |||
TT Tobias Tschötsch | German angel investor in India, focusing on tech startups, based in Bangalore. | unknown_1bbd3f4ddb04471e8 |
Investor details for Productsup
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Productsup India Private Limited (Productsup)
Productsup India Private Limited is the primary company behind Productsup. The board of Productsup India Private Limited currently have 2 directors; the longest-serving is Amol Mohan Khire, appointed in 2022. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amol Mohan Khire DIN 08580815 | Director | 20 Jan 2022 | 4 yrs 9 mo | Productsup India Private Limited |
| Johannis Vincent Hatt DIN 10959152 | Director | 24 Feb 2025 | 1 yr 8 mo | Productsup India Private Limited |
People of Productsup
17 people are tracked at Productsup (6 in leadership, 11 in team); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
Marcel Hollerbach | Co-Founder & CIO | Leadership |
Kai Seefeldt | Co-Founder | Leadership |
| CEO & ex-Co-Founder | Leadership | |
Vincent Peters | CEO | Leadership |
Boris Penck | CTO | Leadership |
Franziska Cebulj | People Business Partner | Leadership |
Alina Stropsa | Team Lead Academy | Team |
Koen Looijmans | EVP, Retail PX | Team |
Anja Dittrich | Lead Product Manager | Team |
Emilie Declercq-Lienard | Team Lead People Operations & Workplaces | Team |
Rafał Muszyński | Senior Software Engineer | Team |
Anna Szudrzyńska | Senior Online Marketing Manager | Team |
Tetiana B. | Senior SEA Manager | Team |
Darya Ilina | Senior Marketing Manager | Team |
Felix Epping | People Operations Manager | Team |
Mischa Gorinskat | Engineering Manager | Team |
Simlâ S. Y. | Senior Backend Developer | Team |
Complete people profiles for Productsup
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- Full employee list
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Financials of Productsup
Figures of Productsup India Private Limited, the primary company behind Productsup, for FY 2025. Revenue was ₹10.21 Cr (+8% year on year). Net profit was ₹74.2 Lakh (7% margin). EBITDA was ₹1.05 Cr (10% margin).
- ₹10.21 CrRevenue · FY 2025 · +8% YoY
- ₹74.2 LakhNet profit · 7% margin
- ₹1.05 CrEBITDA · 10% margin
- ₹15 LakhPaid-up capital
- 21Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Productsup India Private Limited are on its company page.
Detailed financial statements for Productsup
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Productsup
Productsup has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include World of Content.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-enabled platform for managing product content is provided. | worldofcontent.com | 2016 | Jun 2022 | •••• |
Complete acquisition details for Productsup
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Productsup
4 dated milestones of Productsup across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Productsup is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $71.0M.
- Acquisition Acquires World of Content.
Web traffic of Productsup
The website of Productsup (productsup.com) receives about 100.7K visits a month.
- Monthly visits100.7K
▲ 30.1% vs previous month
Websites whose visitors overlap most with Productsup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| intelliad.de | 100% | 9K | #2,766,374 | View details | |
| edding.com | 96% | 241.7K | #194,001 | View details | |
| marketplacepulse.com | 96% | 73.6K | #537,191 | View details | |
| mercent.com | 63% | View details | |||
versafeed.com | versafeed.com | 49% | #4,932,255 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Productsup
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- 7 similar websites
- Audience overlap
- Engagement analytics
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Related news about Productsup
Complete news archive for Productsup
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Frequently Asked Questions about Productsup
Productsup was founded in 2010 and raised its 1st funding round 7 years after it was founded.
Productsup is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Johannis Hatt is the CEO of Productsup, as recorded in our data. They have also founded this company.
Productsup is a funded company, having raised a total of $91M across 4 funding rounds to date.
Productsup has 21 employees.
The primary company behind Productsup, Productsup India Private Limited, reported revenue of ₹10.21 Cr for FY 2025, up 8% year on year.
Productsup is established as a leading feed management and syndication platform tailored for large-scale commerce. Product content journeys are managed within a single integrated system, simplifying operations across advertising, marketplace, retailer, and distributor channels. Solutions are provided to optimize and distribute content for global audiences, supported by AI and automation features. Over 2500 integrations are offered to ensure seamless delivery to thousands of channels. The platform serves more than 1000 brands across 170 global markets, processing over two trillion products monthly.
Productsup offers Feed Management Platform and Syndication Services.
Productsup has made 1 acquisition, including World of Content.
Productsup has 7 investors. Key investors include KfW, Bregal Milestone, Nordwind Growth, Deutsche Handelsbank, and Moritz Zimmermann.
Productsup operates through Productsup India Private Limited.
The legal entities of Productsup currently have 2 directors, including Amol Mohan Khire, Johannis Vincent Hatt.