About ProfitWheel
ProfitWheel is a Media & Entertainment company based in Mumbai (India) founded in 2020 by Gautam Amod Mehra, Aman Khanna, and Vivek Amarnath Bhargava. Ad analytics solutions are delivered for businesses via AI-driven insights. ProfitWheel has raised $7.3 million across 4 funding rounds from investors including Netcore Cloud, Pivot Ventures and Ashutosh Garg. The company has 16 employees. ProfitWheel was last valued at $6.85 million in May 2022. Its chief executive, as recorded, is Gautam Amod Mehra. Its Indian entity Profitwheel Data Technologies Private Limited reported revenue of ₹18.52 Cr. ProfitWheel offers products and services including consumr.ai and Behavior Intelligence Module. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad Analytics Suite.
Company details
ProfitWheel was founded in 2020 in Mumbai, India, focusing on the ad analytics sector. Tools are provided by the platform to collect first-party marketing and advertising data, generating insights through AI. Reports are processed into actionable data, which is converted into media purchases and optimization learnings for adverts. Customer data is transformed into behavioral cohort analyses across media platforms, aiding brands in understanding observed patterns.
- Headquarters Mumbai, India
- Employees 16
- Founders Gautam Amod Mehra, Aman Khanna, Vivek Amarnath Bhargava
- Stage Minicorn
- SectorsMedia & Entertainment
- Email••••••••
- Website profitwheel.com
- Social LinkedIn X Facebook
- Legal Name Profitwheel Data Technologies Private Limited
- Date of Incorporation 24 Jul, 2020
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹18.52 Cr
FY 2025 · +8% YoY
- Net Loss-₹1.42 Cr
FY 2025 · -8% margin
- EBITDA-₹1.04 Cr
FY 2025 · -6% margin
- Total Equity Funding$7.3M (USD)
in 4 rounds
- Latest Funding Round$1.21M (USD), Seed
Dec 2022
- InvestorsNetcore Cloud
& 41 more
- Employee Count16
Associated legal entities of ProfitWheel
ProfitWheel operates through Profitwheel Data Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Profitwheel Data Technologies Private Limited CIN U72900MH2020PTC342535 | Active | 24 Jul 2020 | Mumbai, Maharashtra | ₹18.5 Cr | 16 | 4 | View details |
Products & Services of ProfitWheel
ProfitWheel offers a comprehensive portfolio of products and services, including consumr.ai and Behavior Intelligence Module.
Provides actionable insights from customer data for marketing strategies
Analyzes consumer behaviors across platforms for targeted advertising
Funding Insights of ProfitWheel
ProfitWheel has successfully raised a total of $7.3M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $1.21 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.3M
- Total Rounds 4
- Last Round Seed — $1.21M
- First Round $2.03M
(Nov 2020)
- Investors Count 42
All 4 funding rounds of ProfitWheel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $1.21M | Seed | – | – | |
| May 2022 | $1.06M | Seed | $6.85M | Nigel Donald Morris | |
| Jul 2021 | $3M | Seed | – | Netcore, Nigel Donald Morris | |
| Nov 2020 | $2.03M | Seed | $4.74M | Netcore, Rj Estates |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $6.85M | •••••••• |
| Nov 2020 | $4.74M | •••••••• |
Last known valuation $6.85M (May 2022). 42 investors in total: 8 institutional and 34 angel.
Investors in ProfitWheel
ProfitWheel has secured backing from 42 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Netcore Cloud, Pivot Ventures and Ashutosh Garg.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on multiple sectors | atoneswastiventures.tcc.mode | Bengaluru, India | ||
Venture capital investments in technology, consumer, and fintech platforms across India and beyond. | 2020 | pivotventures.in | Mumbai, India | |
Smile Group is engaged in investing, building, and partnering with disruptive founders across Asia. | smile.group | Gurugram, India | ||
Private equity firm focused on multiple sectors | chowdryassociates.tcc.mode | Delhi, India | ||
AI-powered customer engagement and omnichannel marketing platform is provided. | 1998 | netcorecloud.com | Mumbai, India | |
Charitable causes are supported by the Singhal family foundation. | singhalfamilycharitable.tcc.mode | Wilmington, United States | ||
Brokerage services for property buying, selling, and renting are provided. | rjestates.tcc.mode | Mumbai, India | ||
Provides trading, consulting, and risk management services in finance and investments sectors. | 2017 | purplehk.com | Hong Kong, China | |
AG Ashutosh Garg | Founder of Eightfold AI, ex-IBM, active angel investor in tech startups | unknown_9d3999ed54bb44c8b | ||
AS Amit Singhal | Former Google Fellow, angel investor, focused on tech startups | unknown_210a282e0f5946d3a |
Investor details for ProfitWheel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Profitwheel Data Technologies Private Limited (ProfitWheel)
Profitwheel Data Technologies Private Limited is the primary company behind ProfitWheel. The board of Profitwheel Data Technologies Private Limited currently have 4 directors; the longest-serving is Vivek Amarnath Bhargava, appointed in 2020. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vivek Amarnath Bhargava DIN 00240043 | Whole-time director | 24 Jul 2020 | 6 yrs 3 mo | Profitwheel Data Technologies Private Limited |
| Rajesh Chandanmal Jain DIN 00103150 | Director | 07 Nov 2020 | 5 yrs 11 mo | Profitwheel Data Technologies Private Limited |
| Gautam Amod Mehra DIN 03606282 | Whole-time director | 04 Apr 2022 | 4 yrs 6 mo | Profitwheel Data Technologies Private Limited |
| Aman Khanna DIN 10748649 | Director | 30 Sep 2024 | 2 yrs | Profitwheel Data Technologies Private Limited |
People of ProfitWheel
14 people are tracked at ProfitWheel (5 in leadership, 9 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Rahul Upadhyaya | Head of Customer Success & Product Marketing | Leadership |
DANISH KHAN | Chief Solutions Officer (Product) | Leadership |
Dhiren Thakkar | Financial Controller | Team |
Radhalakshmi Ramani | Manager Accounts and Finance | Team |
Poonam Aggarwal | Senior Manager | Team |
Rushab J. | Software Developer | Team |
Vibhav . | Senior UI Architect | Team |
Bhavesh Kasturi | Frontend Developer | Team |
Asvita Shrivastav | Manager - Finance & Accounts | Team |
Prasad Gurav | Senior Software Architect | Team |
Anushka Kulkarni | Design Lead | Team |
Complete people profiles for ProfitWheel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ProfitWheel
Figures of Profitwheel Data Technologies Private Limited, the primary company behind ProfitWheel, for FY 2025. Revenue was ₹18.52 Cr (+8% year on year). Net loss was -₹1.42 Cr (-8% margin). EBITDA was -₹1.04 Cr (-6% margin). Revenue has grown at a compounded annual rate of +161% over three years.
- ₹18.52 CrRevenue · FY 2025 · +8% YoY
- -₹1.42 CrNet loss · -8% margin
- -₹1.04 CrEBITDA · -6% margin
- ₹39.9 LakhPaid-up capital
- 16Employees (provident fund records)
- +161%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Profitwheel Data Technologies Private Limited are on its company page.
Detailed financial statements for ProfitWheel
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of ProfitWheel
4 dated milestones of ProfitWheel across 2 years, from founding to its latest funding, stage changes and deals.
- Founded ProfitWheel is founded.
- Funding First funding round of $2.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.2M.
Top companies in Advertising & Marketing Tech
2 companies that operate in the same segment as ProfitWheel (Advertising & Marketing Tech) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Profitwheel
Complete news archive for ProfitWheel
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Frequently Asked Questions about ProfitWheel
ProfitWheel was founded in 2020.
ProfitWheel is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Gautam Amod Mehra is the CEO of ProfitWheel, as recorded in our data. They have also founded this company.
ProfitWheel is a funded company, having raised a total of $7.3M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.03M, raised on Nov 2020.
ProfitWheel has 16 employees.
The primary company behind ProfitWheel, Profitwheel Data Technologies Private Limited, reported revenue of ₹18.52 Cr for FY 2025, up 8% year on year.
ProfitWheel was founded in 2020 in Mumbai, India, focusing on the ad analytics sector. Tools are provided by the platform to collect first-party marketing and advertising data, generating insights through AI. Reports are processed into actionable data, which is converted into media purchases and optimization learnings for adverts. Customer data is transformed into behavioral cohort analyses across media platforms, aiding brands in understanding observed patterns.
ProfitWheel offers consumr.ai and Behavior Intelligence Module.
ProfitWheel has 42 investors. Key investors include Netcore Cloud, Pivot Ventures, Ashutosh Garg, Amit Singhal, and Singhal Family Charitable Foundation.
The valuation of ProfitWheel is $6.85M as of May 2022.
ProfitWheel operates through Profitwheel Data Technologies Private Limited.
The legal entities of ProfitWheel currently have 4 directors, including Gautam Amod Mehra, Rajesh Chandanmal Jain, Vivek Amarnath Bhargava and others.