About PromoFarma
PromoFarma is a Healthcare company based in Barcelona (Spain) founded in 2012, and was acquired by Zur Rose Group in July 2018. Online pharmacy store providing hyper-local delivery. PromoFarma has raised $12.35 million across 4 funding rounds from investors including Kibo Ventures, Zur Rose Group and Vitamina K. PromoFarma has completed 1 acquisition, including Zur Rose Group. Its website promofarma.com draws about 2.3 million monthly visits. Its focus areas include HealthTech, Healthcare Booking Platforms, Pharmacies and Drugs. Its competitors include Carethy, Atida and We Make It; 1 of its 3 listed competitors has raised funding.
Company details
PromoFarma was founded in 2012 in Barcelona, Spain, and operates as an online marketplace in the health and wellness sector. Medications, beauty products, personal care items, dietary supplements, and herbal goods are offered via the platform. Hyper-local delivery services are provided to users locations, with an accompanying app facilitating e-commerce transactions for these categories.
- Headquarters Barcelona, Spain
- Stage Acquired
- SectorsHealthcare
- Website category Health · Pharmacy
- Email••••••••
- Phone•••• ••••
- Website promofarma.com
- Social LinkedIn X Facebook
- Acquired by Zur Rose Group (Jul 2018)
- Total Equity Funding$12.35M (USD)
in 4 rounds
- Latest Funding Round$2.88M (USD), Series A
Jul 2016
- InvestorsKibo Ventures
& 2 more
- Investments & Acquisitions
- Acquired byZur Rose Group
(Jul 2018)
Funding Insights of PromoFarma
PromoFarma has successfully raised a total of $12.35M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.88 million completed in July 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.35M
- Total Rounds 4
- Last Round Series A — $2.88M
- First Round $2.07M
(Jun 2013)
- Investors Count 2
All 4 funding rounds of PromoFarma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2016 | $2.88M | Series A | – | – | – |
| Jun 2015 | $3.27M | Series A | – | – | – |
| Apr 2014 | $4.14M | Series A | – | Kibo Ventures | |
| Jun 2013 | $2.07M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in PromoFarma
PromoFarma has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Kibo Ventures, Zur Rose Group and Vitamina K.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology sectors are invested in by this venture capital firm. | 2012 | kiboventures.com | Madrid, Spain | |
Vitamina K is engaged in seed investing for internet ventures. | 2012 | vitaminak.com | Madrid, Spain | |
Online pharmacy for buying medicines | 1993 | zurrosegroup.com | Frauenfeld, Switzerland |
Investor details for PromoFarma
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- Complete investor list
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- Investor portfolios
- Co-investor network
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People of PromoFarma
42 people are tracked at PromoFarma (10 in leadership, 32 in team).
| Name | Role | Group |
|---|---|---|
Pablo Ros | CTO Promofarma.com By Docmorris | Leadership |
Anna Crivellaro | Head Of Brand | Leadership |
David Masó | Co-founder & CEO Promofarma + Head Of Europe @docmorris AG | Leadership |
Cèlia Hernández Pallàs | Chief Financial Officer | Leadership |
Bea López | Head Of Operations - Europe Segment | Leadership |
Judit Griecs | Marketing Director | Leadership |
Leila K. | Head Of People - Segment Europe | Leadership |
Andrea de la Fuente Valle | People Partner (hrbp) & Talent Acquisition Manager | Leadership |
Mario Rosell Úriz | Country Manager Spain, Head of Sellers & Retail Media Europe | Leadership |
Marc López Sorribas | Head of Product | Leadership |
Andrea Durán Guedez | Customer Service Specialist | Team |
Aïna Munné | Content Manager | Team |
Marie Hot | French Content Specialist | Team |
Álvaro Martí | SEO Manager & Analítica Web | Team |
Victorine BREUVART | Retail Media Manager | Team |
Rocío Jorge | Employer Branding Specialist | Team |
Roberto García Sancho | Content Manager | Team |
Montse Castro | Finance Controller | Team |
Susana Guiral | Account/Controller | Team |
Carolina Mazzeo | Global IT Talent Acquisition Manager | Team |
22 more people are available in the full profile.
Complete people profiles for PromoFarma
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by PromoFarma
PromoFarma has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Zur Rose Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online pharmacy for buying medicines | zurrosegroup.com | Frauenfeld, Switzerland | 1993 | Aug 2018 | •••• |
Complete acquisition details for PromoFarma
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of PromoFarma
5 dated milestones of PromoFarma across 6 years, from founding to its latest funding, stage changes and deals.
- Founded PromoFarma is founded.
- Funding First funding round of $2.1M.
- Funding Latest funding round, Series A, of $2.9M.
- Exit Acquired by Zur Rose Group.
- Acquisition Acquires Zur Rose Group.
Competitors of PromoFarma
PromoFarma has 3 listed competitors in our database, 1 of them funded. They include Carethy, Atida and We Make It.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carethy.net | 2013 | Barcelona, Spain | $578,825 | Healthcare products are sold via an online pharmacy platform. | ||
| atida.com | 2011 | Albacete, Spain | Medicines and supplements are offered via an online pharmacy platform. | |||
| wemakeit.es | 2012 | A Coruna, Spain | Develops software and e-commerce tools for pharmacy customer loyalty and sales. |
Detailed competitors of PromoFarma
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- Full competitor set
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Web traffic of PromoFarma
The website of PromoFarma (promofarma.com) receives about 2.3M visits a month and ranks #32,403 among all websites worldwide, #782 in Pharmacy.
- Monthly visits2.3M
▲ 31.6% vs previous month
- Unique visitors963.5K
per month
- Global rank#32,403
among all websites
- Category rank#782
Health · Pharmacy
- Bounce rate55%
- Pages per visit3.1
- Average visit3 min 08 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with PromoFarma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dosfarma.com | 100% | 577.9K | #84,210 | View details | |
farmaciasdirect.es | farmaciasdirect.es | 90% | #50,335 | – | |
farmavazquez.com | farmavazquez.com | 90% | #64,364 | – | |
farmaciabarata.es | farmaciabarata.es | 88% | #176,964 | – | |
farmaciajimenez.com | farmaciajimenez.com | 82% | #135,584 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PromoFarma
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about PromoFarma
PromoFarma was founded in 2012 and raised its 1st funding round 1 year after it was founded.
PromoFarma is headquartered in Barcelona, Spain. It is registered at Barcelona, Catalonia, Spain.
PromoFarma is a funded company, having raised a total of $12.35M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.07M, raised on Jun 2013.
PromoFarma was founded in 2012 in Barcelona, Spain, and operates as an online marketplace in the health and wellness sector. Medications, beauty products, personal care items, dietary supplements, and herbal goods are offered via the platform. Hyper-local delivery services are provided to users locations, with an accompanying app facilitating e-commerce transactions for these categories.
PromoFarma's top competitors include Carethy, Atida and We Make It.
PromoFarma has made 1 acquisition, including Zur Rose Group.
PromoFarma has 3 investors. Key investors include Kibo Ventures, Zur Rose Group, and Vitamina K.
Yes. PromoFarma was acquired by Zur Rose Group in July 2018.
The website of PromoFarma receives about 2.3 million visits a month and ranks #32,403 among all websites worldwide.