About Proof of Performance
Proof of Performance is a Media & Entertainment company based in Noida (India) founded in 2010. Out-of-home advertising insights are derived from vehicle-captured video analytics. Proof of Performance has raised $1.2 million across 3 funding rounds from investors including YourNest, Sunder Hemrajani and Manoj Aggarwal. The company has 3 employees. Proof of Performance was last valued at $1.94 million in August 2015. Its Indian entity Proof Of Performance Data Services Private Limited reported revenue of ₹89.2 Lakh. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH.
Company details
Proof of Performance (PoP) is an out of home advertising analytics firm, which allows advertisers to gain insights based on video analytics from the archives of the real world videos. Videos are captured using vehicle mounted infrastructure. These are then analyzed using a proprietary data mining and machine learning algorithm and data annotated as per clients requirement. Its services include outdoor media planning, compliance audits and competitive intelligence. Currently functions in 30 cities and can audit 1000 towns. Was the auditor of BJPs outdoor advertising campaigns during the 2014 General Elections. Appointed Rajeev Puri as CEO in Dec. 2014. Raised funding of 1M from Yournest Angel fund.
- Headquarters Noida, India
- Employees 3
- Stage Minicorn
- SectorsMedia & Entertainment
- Phone•••• ••••
- Website proof-of-performance.com
- Social LinkedIn X Facebook
- Legal Name Proof Of Performance Data Services Private Limited
- Date of Incorporation 08 Dec, 2010
- Jurisdiction Noida, Uttar Pradesh, India
- Annual Revenue₹89.2 Lakh
FY 2019 · +27% YoY
- Net Loss-₹55.5 Lakh
FY 2019 · -62% margin
- EBITDA-₹33.8 Lakh
FY 2019 · -38% margin
- Total Equity Funding$1.2M (USD)
in 3 rounds
- Latest Funding Round$117.5K (USD), Seed
Aug 2015
- InvestorsYourNest
& 4 more
- Employee Count3
Associated legal entities of Proof of Performance
Proof of Performance operates through Proof Of Performance Data Services Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2019) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Proof Of Performance Data Services Private Limited CIN U74992UP2010PTC042755 | Active | 08 Dec 2010 | Noida, Uttar Pradesh | ₹0.9 Cr | 3 | 2 | View details |
Funding Insights of Proof of Performance
Proof of Performance has successfully raised a total of $1.2M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $117.5 thousand completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 3
- Last Round Seed — $117,500
- First Round $44,414
(Apr 2011)
- Investors Count 5
All 3 funding rounds of Proof of Performance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Aug 2015 | $1.94M | •••••••• |
| Mar 2012 | $1.39M | •••••••• |
Last known valuation $1.94M (Aug 2015). 5 investors in total: 2 institutional and 3 angel.
Investors in Proof of Performance
Proof of Performance has secured backing from 5 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include YourNest, Sunder Hemrajani and Manoj Aggarwal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage DeepTech venture capital funding and support services in India. | 2011 | yournest.in | Gurugram, India | |
Startup incubator | ciie.co | Ahmedabad, India | ||
SH Sunder Hemrajani | unknown_ea83e9d3deee4a6a8 | |||
MA Manoj Aggarwal | unknown_67391d2f465f44dba | |||
PV Padinjaremadhom Vaidyanathan Narayanamoo | unknown_43b46f2382d84103b |
Investor details for Proof of Performance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Proof Of Performance Data Services Private Limited (Proof of Performance)
Proof Of Performance Data Services Private Limited is the primary company behind Proof of Performance. The board of Proof Of Performance Data Services Private Limited currently have 2 directors; the longest-serving is Harjaap Singh Mann, appointed in 2010. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harjaap Singh Mann DIN 03320837 | Managing Director | 08 Dec 2010 | 15 yrs 11 mo | Proof Of Performance Data Services Private Limited |
| Arvinder Mann DIN 03320832 | Whole-time director | 08 Dec 2010 | 15 yrs 11 mo | Proof Of Performance Data Services Private Limited |
Financials of Proof of Performance
Figures of Proof Of Performance Data Services Private Limited, the primary company behind Proof of Performance, for FY 2019. Revenue was ₹89.2 Lakh (+27% year on year). Net loss was -₹55.5 Lakh (-62% margin). EBITDA was -₹33.8 Lakh (-38% margin). Revenue has grown at a compounded annual rate of +21% over three years.
- ₹89.2 LakhRevenue · FY 2019 · +27% YoY
- -₹55.5 LakhNet loss · -62% margin
- -₹33.8 LakhEBITDA · -38% margin
- ₹16.9 LakhPaid-up capital
- 3Employees (provident fund records)
- +21%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Proof Of Performance Data Services Private Limited are on its company page.
Detailed financial statements for Proof of Performance
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Proof of Performance
4 dated milestones of Proof of Performance across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Proof of Performance is founded.
- Funding First funding round of $44K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $118K.
Top companies in Advertising & Marketing Tech
2 companies that operate in the same segment as Proof of Performance (Advertising & Marketing Tech) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about Proof of Performance
Proof of Performance was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Proof of Performance is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Proof of Performance is a funded company, having raised a total of $1.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $44.41K, raised on Apr 2011.
Proof of Performance has 3 employees.
The primary company behind Proof of Performance, Proof Of Performance Data Services Private Limited, reported revenue of ₹89.2 Lakh for FY 2019, up 27% year on year.
Proof of Performance (PoP) is an out of home advertising analytics firm, which allows advertisers to gain insights based on video analytics from the archives of the real world videos. Videos are captured using vehicle mounted infrastructure. These are then analyzed using a proprietary data mining and machine learning algorithm and data annotated as per clients requirement. Its services include outdoor media planning, compliance audits and competitive intelligence. Currently functions in 30 cities and can audit 1000 towns. Was the auditor of BJPs outdoor advertising campaigns during the 2014 General Elections. Appointed Rajeev Puri as CEO in Dec. 2014. Raised funding of 1M from Yournest Angel fund.
The valuation of Proof of Performance is $1.94M as of Aug 2015.
Proof of Performance operates through Proof Of Performance Data Services Private Limited.
The legal entities of Proof of Performance currently have 2 directors, including Harjaap Singh Mann, Arvinder Mann.