Proof of Performance

Noida, India Founded: 2010 • Age: 16 yrs
Out-of-home advertising insights are derived from vehicle-captured video analytics.
Annual revenue $124,958 Latest available
Total funding $1.2M 3 rounds
Employees 3 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 4 Brand Intelligence

About Proof of Performance

Proof of Performance is a company based in Noida (India) founded in 2010. Proof of Performance has raised $1.2 million across 3 funding rounds from investors including YourNest, Sunder Hemrajani and Manoj Aggarwal. The company has 3 employees as of March 22, 2024. Proof of Performance operates in a competitive market with competitors including One Tech Group, StreetMetrics and TelmarHelixa, among others.

  • Headquarter Noida, India
  • Employees 3 as on 22 Mar, 2024
  • Stage Minicorn
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Proof Of Performance Data Services Private Limited
  • Date of Incorporation 08 Dec, 2010
  • Jurisdiction Noida, Uttar Pradesh, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $124.96 K (USD)
    26.89
    as on Mar 31, 2019
  • Net Profit
    -$77.77 K (USD)
    19.11
    as on Mar 31, 2019
  • EBITDA
    -$54.62 K (USD)
    14.9
    as on Mar 31, 2019
  • Total Equity Funding
    $1.2 M (USD)

    in 3 rounds

  • Latest Funding Round
    $117.5 K (USD), Seed

    Aug 28, 2015

  • Investors
    YourNest

    & 4 more

  • Employee Count
    3

    as on Mar 22, 2024

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Funding Insights of Proof of Performance

Proof of Performance has successfully raised a total of $1.2M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $117.5 thousand completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Proof of Performance

Proof of Performance has secured backing from 5 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include YourNest, Sunder Hemrajani and Manoj Aggarwal.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage DeepTech venture capital funding and support services in India.
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Startup incubator
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Sunder Hemrajani

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Investor details for Proof of Performance

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Investments & Acquisitions by Proof of Performance

Investments
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Investment portfolio details for Proof of Performance

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  • Transaction dates
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Financial Statements - Proof of Performance

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Detailed financials for Proof of Performance

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Proof Of Performance Comparisons

Proof of Performance Primary company
Description
Out-of-home advertising insights are derived from vehicle-ca...
Location
Noida, India
Founded Year
2010
Annual Revenue
$124.96 K (USD)
Net Profit
-$77.77 K (USD)
EBITDA
-$54.62 K (USD)
Employees
3
As of 2024
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Peer comparison for Proof of Performance

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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  • Operating benchmarks

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Competitors of Proof of Performance

Proof of Performance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as One Tech Group, StreetMetrics and TelmarHelixa, among others.

Company Name Domain Founded year HQ Location Description
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Digital OOH campaign analytics are provided via a specialized platform.
Locked Locked Locked
OOH ad campaigns are measured and attributed via analytics software.
Locked Locked Locked
Offers unified platforms for audience and media intelligence solutions worldwide.
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Detailed competitors of Proof of Performance

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Latest news on Proof Of Performance

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Complete news archive for Proof of Performance

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Frequently Asked Questions about Proof of Performance

Proof of Performance was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Proof of Performance is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.

Proof of Performance is a funded company, having raised a total of $1.2M across 3 funding rounds to date.

As of Mar 22, 2024, the latest employee count at Proof of Performance is 3.

Annual revenue of Proof of Performance is $124.96K as on Mar 31, 2019.

Proof of Performance (PoP) is an out of home advertising analytics firm, which allows advertisers to gain insights based on video analytics from the archives of the real world videos. Videos are captured using vehicle mounted infrastructure. These are then analyzed using a proprietary data mining and machine learning algorithm and data annotated as per clients requirement. Its services include outdoor media planning, compliance audits and competitive intelligence. Currently functions in 30 cities and can audit 1000 towns. Was the auditor of BJPs outdoor advertising campaigns during the 2014 General Elections. Appointed Rajeev Puri as CEO in Dec. 2014. Raised funding of 1M from Yournest Angel fund.

Proof of Performance's top competitors include StreetMetrics, One Tech Group and TelmarHelixa.

Proof of Performance has 5 investors. Key investors include YourNest, Sunder Hemrajani, Manoj Aggarwal, Padinjaremadhom Vaidyanathan Narayanamoo, and CIIE.

The valuation of Proof of Performance is $1.94M as of Aug 2015.

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