About Proov
Proov is a company based in Boulder (United States) founded in 2018 by Amy Beckley. Proov has raised $9.7 million across 3 funding rounds from investors including Portfolia, GingerBread Capital and SteelSky Ventures. Proov offers products and services including Proov Complete Fertility Testing System, Empower Home Hormone Tracker, Hers and His Advanced Fertility Test, and Balance Supplement Bundle. Proov operates in a competitive market with competitors including i-canhelp, among others.
- Headquarter Boulder, United States
- Founders Amy Beckley
- SectorsHealthcare
- Website category Health · Womens Health
- Email••••••••
- Phone•••• ••••
- Website proovtest.com
- Social LinkedIn X Facebook Instagram
- Legal Name Mfb Fertility, Inc.
- Total Equity Funding$9.7M (USD)
in 3 rounds
- Latest Funding Round$9.7M (USD), Series A
Jul 2021
- InvestorsPortfolia
& 7 more
Products & Services of Proov
Proov offers a comprehensive portfolio of products and services, including Proov Complete Fertility Testing System, Empower Home Hormone Tracker, Hers and His Advanced Fertility Test, and Balance Supplement Bundle.
Kit to identify fertile window, confirm ovulation, and screen infertility causes.
Tool for measuring hormones and providing personalized balance recommendations.
Tests for leading infertility causes at a lower cost than clinic visits.
Supplements to support implantation and overall hormone health effectively.
Apps and channels of Proov
Proov publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Proov
Proov has successfully raised a total of $9.7M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $9.7 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.7M
- Total Rounds 3
- Last Round Series A — $9.7M
- Investors Count 8
All 3 funding rounds of Proov with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $9.7M | Series A | – | hambrechtduceragrowthventures.com | |
| Feb 2021 | $256,000 | Grant | – | – | |
| Sep 2020 | – | Seed | – | Lightship Capital, Texas Halo Fund | – |
8 investors in total: 8 institutional.
Investors in Proov
Proov has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Portfolia, GingerBread Capital and SteelSky Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm creating funds for innovative companies in women's health and emerging markets. | – | portfolia.co | - | |
Capital is provided to women-led ventures in early stages. | – | gingerbreadcap.com | Menlo Park, United States | |
Investments in healthcare startups are managed by SteelSky Ventures. | – | steelskyventures.com | Atlanta, United States | |
- | – | lightship.capital | - | |
Early stage venture investments are managed by Texas HALO Fund. | – | texashalofund.com | Houston, United States | |
- | – | woodhavenclub.com | - | |
A government-backed foundation providing seed-stage investments to support small businesses. | 1950 | nsf.gov | Arlington, United States | |
- | – | hambrechtduceragrowthventures.com | - |
Investor details for Proov
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Proov
11 people are tracked at Proov (4 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Amy Beckley | Founder & CEO | Leadership |
Amy Beckley PhD | Owner & CEO | Leadership |
Oana Gharbi | Head Of Partnerships | Leadership |
Michael Park | Chief Marketing Officer | Leadership |
Andrea Wilson | Regulatory & Supply Chain Manager | Team |
Steven Sandquist | Business Development | Team |
Alyssa Stouffer | Customer Experience Associate | Team |
Cindy M.p. Duke M.d. | Medical Advisor | Team |
Kristine Quine | Strategic Advisor | Team |
Sam Koontz | Brand Marketing & Creator Ops Manager | Team |
Brian Pham | Software Engineer | Team |
Complete people profiles for Proov
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Proov
3 dated milestones of Proov across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Proov is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $9.7M.
Competitors of Proov
Proov operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as i-canhelp, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| icanhelp.in | 2014 | Mumbai, India | – | 4 | Develops innovative medical technologies focused on women's health. |
Detailed competitors of Proov
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Proov
The website of Proov (proovtest.com) receives about 131.2K visits a month and ranks #321,407 among all websites worldwide, #11,275 in Womens Health.
- Monthly visits131.2K
▼ 3.3% vs previous month
- Unique visitors68.7K
per month
- Global rank#321,407
among all websites
- Category rank#11,275
Health · Womens Health
- Bounce rate58%
- Pages per visit1.8
- Average visit1 min 28 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Proov. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
healthywomen.org | healthywomen.org | 100% | – | #332,690 | – |
| meetfellow.com | 92% | 31.8K | #682,669 | View details | |
| premom.com | 92% | – | #271,082 | View details | |
miracare.com | miracare.com | 84% | – | #120,499 | – |
| naturalwomanhood.org | 83% | – | #485,218 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Proov
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Proov
Complete news archive for Proov
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Proov
10 companies that operate in the same segment as Proov (Women's Health & Fertility), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Silicone-filled breast and body shaping implants are designed and manufactured. | 2010 | Alajuela, Alajuela, Costa Rica | USD 121 M | USD 211.08 M | 1,020 | |
Immunotherapeutics for cancer and other diseases are developed. | 2008 | Mainz, Rhineland-palatinate, Germany | USD 805.99 M | USD 3.24 B | 6,770 | |
Developer of cell-free DNA testing for oncology, women’s health, and organ health | 2004 | Redwood City, California, United States | USD 152.1 M | USD 2.31 B | 4,430 | |
Therapeutics for women's healthcare are developed and offered. | 1997 | Princeton, New Jersey, United States | USD 124.07 M | USD 19.59 M | – | |
Provider of cell-free cancer liquid biopsy test | 2015 | San Francisco, California, United States | USD 388.62 M | – | 47 | |
Developer of immune cell therapies | 2019 | San Francisco, California, United States | USD 631.16 M | – | 178 | |
Platform for breast ultrasound imaging | 2010 | Plymouth, Massachusetts, United States | USD 136.54 M | – | – | |
Silicone breast implants are developed for reconstruction and aesthetic surgery. | 2007 | Dublin, Ireland | USD 232.81 M | – | – | |
A minimally invasive ablation system for uterine fibroids is developed. | 2005 | Redwood City, California, United States | USD 282.54 M | – | 92 |
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Frequently Asked Questions about Proov
Proov was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Proov is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Amy Beckley is the current CEO of Proov. They have also founded this company.
Proov is a funded company, having raised a total of $9.7M across 3 funding rounds to date.
Proov was founded in 2018 in Boulder, United States, within the health technology sector focused on reproductive health. Progesterone-based fertility test kits are developed and offered by the company. The Proov test, consisting of rapid-response urine strips, is utilized to measure progesterone levels, enabling the detection of conception and early pregnancy confirmation. Operations center on at-home testing solutions for women tracking fertility.
Proov's top competitors include i-canhelp.
Proov offers Proov Complete Fertility Testing System, Empower Home Hormone Tracker, Hers and His Advanced Fertility Test, and Balance Supplement Bundle.
Proov has 8 investors. Key investors include Portfolia, GingerBread Capital, SteelSky Ventures, Woodhaven Country Club, and Lightship Capital.
Proov operates through Mfb Fertility, Inc..
Yes. Proov publishes Proov Fertility & Menopause and 1 more app, with over 10,000 downloads.
The website of Proov receives about 131 thousand visits a month and ranks #321,407 among all websites worldwide.