Proper

Copenhagen, Denmark Founded: 2017 • Age: 9 yrs
Rental properties are managed via an online platform for owners.
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About Proper

Proper is a company based in Copenhagen (Denmark) founded in 2017 by Jacob Funch and Morten Krarup Kristensen. It operates as a SaaS (Software-as-a-Service). Proper has raised $11.05 million across 6 funding rounds from investors including ALFA Ventures, 14Peaks and Byfounders. The company has 15 employees as of November 30, 2024. Proper offers products and services including Property Management Platform, Rent Collection Automation, and Tenant Communication Tools. Proper operates in a competitive market with competitors including Rentberry, TurboTenant, SingleKey, Howsy and Avail, among others.

  • Headquarter Copenhagen, Denmark
  • Employees 15 as on 30 Nov, 2024
  • Founders Jacob Funch, Morten Krarup Kristensen
  • Stage Minicorn
  • Sectors
    Real Estate & Construction
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Proper Aps
Operational Areas
Real Estate & Construction → Property Technology (PropTech)
Key Metrics
  • Annual Revenue
  • Net Profit
    $205.12 K (USD)
    37
    as on Dec 31, 2022
  • EBITDA
  • Total Equity Funding
    $11.05 M (USD)

    in 6 rounds

  • Latest Funding Round
    $3.31 M (USD), Series A

    Jul 26, 2022

  • Investors
  • Employee Count
    15

    as on Nov 30, 2024

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Products & Services of Proper

Proper offers a comprehensive portfolio of products and services, including Property Management Platform, Rent Collection Automation, and Tenant Communication Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automated property management is provided for landlords efficiently.

Rent collection is streamlined automatically for user convenience.

Tenant communication is facilitated through automated reminders effectively.

People of Proper
Headcount 50-200
Employee Profiles 12
Employee Profiles
People
Morten Krarup Kristensen
Co-founder and CEO
People
Tina Larsen
Customer Success Specialist
People
Alexander Almegaard
Product Designer
People
Søren Torp Petersen
Head Of Engineering

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Funding Insights of Proper

Proper has successfully raised a total of $11.05M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $3.31 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series A — $3.3M
  • First Round

    (20 Nov 2018)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2022 Amount Series A - Proper Valuation 14Peaks , ALFA Ventures
Feb, 2021 Amount Seed - Proper Valuation Byfounders
Apr, 2020 Amount Seed - Proper Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Proper

Proper has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include ALFA Ventures, 14Peaks and Byfounders. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Early-stage centric VC firm investing primarily in the Nordics
Founded Year Domain Location
Building new ventures, funding SaaS spin-outs, and providing entrepreneurship education.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Proper

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Proper

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Proper Comparisons

Employees
+
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Competitors of Proper

Proper operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rentberry, TurboTenant, SingleKey, Howsy and Avail, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital platform for worldwide apartment rentals is provided.
domain founded_year HQ Location
Online property management software is offered to landlords and managers.
domain founded_year HQ Location
Rental property management software is delivered via SaaS for landlords.
domain founded_year HQ Location
SaaS-driven rental management platform for owners and property managers
domain founded_year HQ Location
Tech-first solutions for rental property management are provided.
domain founded_year HQ Location
SaaS-driven rental management software for tenants, owners, and rental managers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Proper

Frequently Asked Questions about Proper

When was Proper founded?

Proper was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Proper located?

Proper is headquartered in Copenhagen, Denmark.

Is Proper a funded company?

Proper is a funded company, having raised a total of $11.05M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.87M, raised on Nov 20, 2018.

How many employees does Proper have?

As of Nov 30, 2024, the latest employee count at Proper is 15.

What does Proper do?

Property management tasks are automated through a dedicated platform by Proper. Landlords are supported in rent collection, tenant communication, and compliance with regulations like GDPR and rent acts. Operations across Denmark, Netherlands, and Germany are covered, targeting small to mid-sized businesses and enterprises. Real-time data management and integration with existing tools are provided to streamline administrative processes. The focus is placed on reducing manual errors and saving time for property managers.

Who are the top competitors of Proper?

Proper's top competitors include Rentberry, TurboTenant and Poplar Homes.

What products or services does Proper offer?

Proper offers Property Management Platform, Rent Collection Automation, and Tenant Communication Tools.

Who are Proper's investors?

Proper has 9 investors. Key investors include ALFA Ventures, 14Peaks, Byfounders, PreSeed Ventures, and Mads Ditlevsen.

What is Proper's valuation?

The valuation of Proper is $4.12M as of Apr 2019.

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