About PropHero
PropHero is a Technology company based in Sydney (Australia) founded in 2021 by Pablo Gil and Mickael Roger. AI platform used for real estate property search and management. PropHero has raised $25.56 million across 4 funding rounds from investors including Fifth Wall, Bailador and Samaipata. Its chief executive, as recorded, is Sophie Hayek. PropHero offers products and services including PropHero App, Property Advisory Service, and Portfolio Tracking Tool. Its focus areas include FinTech, Investment Tech, Alternative Investment Platforms and Real Estate. Its competitors include EquiKey, Wealthi and DIYBA.
Company details
PropHero was founded in 2021 in Sydney, Australia, as an AI-based platform in the real estate investment sector. Users are required to register and provide investment strategies, after which artificial intelligence is employed to identify suitable properties. The platform supports searching, purchasing, and managing real estate assets for individual investors. Operations focus on streamlining property investment processes through technology-driven matching.
- Headquarters Sydney, Australia
- Founders Pablo Gil, Mickael Roger
- SectorsTechnology
- Email••••••••
- Website prophero.com.au
- Social LinkedIn Facebook Instagram YouTube
- Total Equity Funding$25.56M (USD)
in 4 rounds
- Latest Funding Round$2.89M (USD), Series A
Aug 2025
- InvestorsFifth Wall
& 7 more
Products & Services of PropHero
PropHero offers a comprehensive portfolio of products and services, including PropHero App, Property Advisory Service, and Portfolio Tracking Tool.
App for tracking and managing property portfolios.
Service to analyze markets and negotiate deals.
Tool to monitor investment performance over time.
Apps and channels of PropHero
PropHero publishes 2 mobile apps with over 1K+ downloads; its YouTube channel PropHero has 411 subscribers and 30 videos.
Videos from PropHero
The most watched videos on PropHero's YouTube channel, PropHero (411 subscribers). Click a video to play it here.
More on PropHero.
Funding Insights of PropHero
PropHero has successfully raised a total of $25.56M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.89 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.56M
- Total Rounds 4
- Last Round Series A — $2.89M
- First Round $1.6M
(Feb 2022)
- Investors Count 8
All 4 funding rounds of PropHero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $2.89M | Series A | – | – | |
| Feb 2025 | $15.88M | Series A | – | Bailador | – |
| Oct 2022 | $5.19M | Seed | – | Fifth Wall, Samaipata | |
| Feb 2022 | $1.6M | Seed | – | Global Founders Capital |
8 investors in total: 8 institutional.
Investors in PropHero
PropHero has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Fifth Wall, Bailador and Samaipata.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth investments in IT sector are managed by Bailador. | 2010 | bailador.com.au | Sydney, Australia | |
Investments are made in early-stage tech startups by Fifth Wall. | 2016 | fifthwall.com | New York, United States | |
Samaipata is engaged in venture capital investments for startups. | samaipata.vc | Madrid, Spain | ||
Early-stage venture capital investments are made by Jelix Ventures. | jelix.vc | Bondi Junction, Australia | ||
Venture capital firm focused on early stage startups | afterwork.vc | Sydney, Australia | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Venture capital fund focused on tech startups | thefund.vc | New York, United States | ||
Financial support for startups through banking and venture debt services. | 2022 | bbvaspark.com | Madrid, Spain |
Investor details for PropHero
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PropHero
14 people are tracked at PropHero (5 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Pablo Gil | Co-Founder | Leadership |
Mickael Roger | Co-Founder | Leadership |
Sophie Hayek | CEO | Leadership |
Pablo Gil Brusola | Co-Founder | Leadership |
Joaquin Berral | VP Global Operations | Leadership |
Rodrigo Zelaya | Supply Operations Lead - AU | Team |
Gonzalo Ezequiel Menghi | Property Supply Analyst | Team |
Jose Felix Lequerica Vergara | Ops | Team |
Lorna Suriano | Post Sales Operator | Team |
Stephane Leblond | Customer Success Lead Operations | Team |
Agung Umbas | Supply Operations Analyst | Team |
Domingo Armengol Arcas | Global Marketplace Manager | Team |
Inazio Jorrin | Marketing Consultant | Team |
Zaira Cabrera | Customer Success Analyst | Team |
Complete people profiles for PropHero
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PropHero
3 dated milestones of PropHero across 4 years, from founding to its latest funding, stage changes and deals.
- Founded PropHero is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series A, of $2.9M.
Competitors of PropHero
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| equikey.com.au | 2018 | Sydney, Australia | Provides a digital marketplace for fractional real estate ownership and investments. | |||
| wealthi.com | 2017 | Sydney, Australia | Real estate investment platform enabling global landlord opportunities. | |||
| diyba.com.au | 2021 | Manly, Australia | Operates an online platform for real estate investments and listings. |
Detailed competitors of PropHero
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of PropHero
Websites that share an audience with PropHero (prophero.com.au).
Websites whose visitors overlap most with PropHero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| forbes.com.au | 100% | #148,989 | View details |
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Related news about Prophero
Complete news archive for PropHero
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Frequently Asked Questions about PropHero
PropHero was founded in 2021 and raised its 1st funding round 1 year after it was founded.
PropHero is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Sophie Hayek is the CEO of PropHero, as recorded in our data.
PropHero is a funded company, having raised a total of $25.56M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Feb 2022.
PropHero was founded in 2021 in Sydney, Australia, as an AI-based platform in the real estate investment sector. Users are required to register and provide investment strategies, after which artificial intelligence is employed to identify suitable properties. The platform supports searching, purchasing, and managing real estate assets for individual investors. Operations focus on streamlining property investment processes through technology-driven matching.
PropHero offers PropHero App, Property Advisory Service, and Portfolio Tracking Tool.
PropHero has 8 investors. Key investors include Fifth Wall, Bailador, Samaipata, Jelix Ventures, and AfterWork Ventures.
Yes. PropHero publishes PropHero Portfolio and 1 more app, with over 1,000 downloads.