About PropsAMC
PropsAMC is a Real Estate & Construction company based in Mumbai (India) founded in 2016 by Natasha Moorthy, and was acquired by Square Yards in February 2021. Real estate portfolios are managed via a digital platform. PropsAMC has raised $689.15 thousand across 6 funding rounds from investors including Square Yards, Jeetendra Patel and Aneeta Chopra. PropsAMC was last valued at $5.29 million in October 2020. Its Indian entity Property Crow Services Private Limited reported revenue of βΉ6.78 Cr. Its focus areas include Real Estate and Construction Tech, Property Management Tech, Portfolio Management and Diversified.
Company details
PropsAMC is a solution for individuals as well as companies, institutions that allows users to record and manage their real estate portfolio. Features include the ability to store multiple real estate holding at one place, manage daily affairs like income-expenses, enable periodic valuation and financial performance, a showcase for lease-sell-buy opportunities. Aims to bring transparency via its tech solution for the unregulated real estate asset class. The company earns revenue through its subscription-based service.
- Headquarters Mumbai, India
- Founders Natasha Moorthy
- Stage Acquired
- SectorsReal Estate & Construction
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website propsamc.com
- Social LinkedIn X Facebook
- Acquired by Square Yards (Feb 2021)
- Legal Name Property Crow Services Private Limited
- Date of Incorporation 14 Dec, 2015
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹6.78 Cr
FY 2025 · +83% YoY
- Net Loss-₹2.09 Cr
FY 2025 · -31% margin
- EBITDA-₹1.64 Cr
FY 2025 · -24% margin
- Total Equity Funding$689.15K (USD)
in 6 rounds
- Latest Funding Round$141.65K (USD), Seed
Oct 2020
- InvestorsSquare Yards
& 21 more
- Acquired bySquare Yards
(Feb 2021)
Associated legal entities of PropsAMC
PropsAMC operates through Property Crow Services Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Property Crow Services Private Limited CIN U70102DL2015PTC409596 | Active | 14 Dec 2015 | New Delhi, Delhi | ₹6.8 Cr | 53 | 3 | View details |
Funding Insights of PropsAMC
PropsAMC has successfully raised a total of $689.15K across 6 strategic funding rounds. The most recent funding activity was a Seed round of $141.65 thousand completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $689,153
- Total Rounds 6
- Last Round Seed β $141,652
- First Round $74,813
(Jan 2016)
- Investors Count 21
All 6 funding rounds of PropsAMC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $141,652 | Seed | $5.29M | Madhuriya Lahkar | |
| Sep 2019 | $188,179 | Seed | $6.01M | Nawshir Khurody, Kedar Deshpande | |
| Jun 2018 | $118,367 | Angel Round | β | Jeetendra Patel | |
| Apr 2017 | $104,961 | Angel Round | β | Kunal Vikamsey | |
| Jul 2016 | $61,181 | Angel Round | β | B P Kumar Babu | |
| Jan 2016 | $74,813 | Angel Round | β | Dhaval Kothari |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2020 | $5.29M | β’β’β’β’β’β’β’β’ |
| Sep 2019 | $6.01M | β’β’β’β’β’β’β’β’ |
Last known valuation $5.29M (Oct 2020). 22 investors in total: 1 institutional and 21 angel.
Investors in PropsAMC
PropsAMC has secured backing from 22 investors, including angel investors. Prominent investors backing the company include Square Yards, Jeetendra Patel and Aneeta Chopra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
JP Jeetendra Patel | unknown_5d17135f1a1d41659 | |||
AC Aneeta Chopra | unknown_aa1348a374ca42768 | |||
VS Veena Sivaramakrishnan | unknown_1916894388df4e8fa | |||
ML Madhuriya Lahkar | unknown_c7314ed0990e4165b | |||
NK Nawshir Khurody | unknown_5e389980332b43c98 | |||
KD Kedar Deshpande | unknown_9080e8255502410e9 | |||
RW Rohit Wadhwa | Angel investor and entrepreneur, focused on tech startups in India. | unknown_729729a4ebe640fa8 | ||
JS Jayesh Shah | unknown_3d097402c1b247cf8 | |||
JK Jaymin Kirti Sanghavi | unknown_c6eac303719340058 | |||
PK Pragna Kothari | unknown_3f4ab3ff9bdd44739 |
Investor details for PropsAMC
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Property Crow Services Private Limited (PropsAMC)
Property Crow Services Private Limited is the primary company behind PropsAMC. The board of Property Crow Services Private Limited currently have 3 directors; the longest-serving is Anand Moorthy, appointed in 2015. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anand Moorthy DIN 07369367 | Director | 14 Dec 2015 | 10 yrs 10 mo | Property Crow Services Private Limited |
| Vivek Agarwal DIN 03069922 | Director | 30 Mar 2022 | 4 yrs 7 mo | Property Crow Services Private Limited |
| Rahul Purohit DIN 07129005 | Director | 26 Jul 2023 | 3 yrs 3 mo | Property Crow Services Private Limited |
People of PropsAMC
1 people are tracked at PropsAMC (1 in leadership).
| Name | Role | Group |
|---|---|---|
Natasha Moorthy | Co-Founder & CPO | Leadership |
Complete people profiles for PropsAMC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of PropsAMC
Figures of Property Crow Services Private Limited, the primary company behind PropsAMC, for FY 2025. Revenue was ₹6.78 Cr (+83% year on year). Net loss was -₹2.09 Cr (-31% margin). EBITDA was -₹1.64 Cr (-24% margin). Revenue has grown at a compounded annual rate of +247% over three years and +57% over five years.
- ₹6.78 CrRevenue · FY 2025 · +83% YoY
- -₹2.09 CrNet loss · -31% margin
- -₹1.64 CrEBITDA · -24% margin
- ₹1.2 LakhPaid-up capital
- 53Employees (provident fund records)
- +247%Revenue CAGR, 3 years
- +57%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Property Crow Services Private Limited are on its company page.
Detailed financial statements for PropsAMC
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of PropsAMC
5 dated milestones of PropsAMC across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PropsAMC is founded.
- Funding First funding round of $75K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $142K.
- Exit Acquired by Square Yards.
Web traffic of PropsAMC
The website of PropsAMC (propsamc.com) receives about 5.7K visits a month.
- Monthly visits5.7K
▼ 74.2% vs previous month
Websites whose visitors overlap most with PropsAMC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sarharealestate.com | sarharealestate.com | 100% | β | ||
d32b5joreyushd.cloudfront.net | d32b5joreyushd.cloudfront.net | 95% | #2,284,270 | β |
Top companies in Property Management Platforms
3 companies that operate in the same segment as PropsAMC (Property Management Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Mygate is recognized as a leading community management software provider. | 2016 | Bengaluru, Karnataka, India | USD 93.84 M | USD 3.15 M | 494 | |
Personalized end-to-end interior solutions are provided via a platform. | 2015 | Chennai, Tamil Nadu, India | USD 76.14 M | USD 16.55 M | 506 |
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Related news about Propsamc
Complete news archive for PropsAMC
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about PropsAMC
PropsAMC was founded in 2016.
PropsAMC is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
PropsAMC is a funded company, having raised a total of $689.15K across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $74.81K, raised on Jan 2016.
The primary company behind PropsAMC, Property Crow Services Private Limited, reported revenue of βΉ6.78 Cr for FY 2025, up 83% year on year.
PropsAMC is a solution for individuals as well as companies, institutions that allows users to record and manage their real estate portfolio. Features include the ability to store multiple real estate holding at one place, manage daily affairs like income-expenses, enable periodic valuation and financial performance, a showcase for lease-sell-buy opportunities. Aims to bring transparency via its tech solution for the unregulated real estate asset class. The company earns revenue through its subscription-based service.
PropsAMC has 22 investors. Key investors include Square Yards, Jeetendra Patel, Aneeta Chopra, Veena Sivaramakrishnan, and Madhuriya Lahkar.
The valuation of PropsAMC is $5.29M as of Oct 2020.
PropsAMC operates through Property Crow Services Private Limited.
Yes. PropsAMC was acquired by Square Yards in February 2021.
The legal entities of PropsAMC currently have 3 directors, including Vivek Agarwal, Anand Moorthy, Rahul Purohit.

