ProRata.AI

Pasadena, United States Founded: 2024 • Age: 2 yrs
Attribution solutions for generative AI platforms are developed.

About ProRata.AI

ProRata.AI is a company based in Pasadena (United States) founded in 2024 by Tarek Najm and Bill Gross. It operates as a AI-as-a-Service, and Revenue Share. ProRata.AI has raised $65.95 million across 3 funding rounds from investors including Touring Capital, Navin Chaddha and Tige Savage. ProRata.AI offers products and services including Gist Answers, Gist Ads, and Gist Attribution. ProRata.AI operates in a competitive market with competitors including Perplexity, Consensus, AI Hay, MeiliSearch and Collato, among others.

  • Headquarter Pasadena, United States
  • Founders Tarek Najm, Bill Gross
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Prorataai, Inc.
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Technology → Artificial Intelligence & Machine Learning
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $65.95 M (USD)

    in 3 rounds

  • Latest Funding Round
    $40 M (USD), Series B

    Sep 05, 2025

  • Investors
  • Employee Count
    Employee Count
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Products & Services of ProRata.AI

ProRata.AI offers a comprehensive portfolio of products and services, including Gist Answers, Gist Ads, and Gist Attribution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Custom AI search engines are tailored for specific content.

Native ads are placed within AI-generated answers.

Content sources are measured for revenue sharing purposes.

People of ProRata.AI
Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Erik Horacek
Chief Financial Officer

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Teams

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Funding Insights of ProRata.AI

ProRata.AI has successfully raised a total of $65.95M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $40 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $40.0M
  • First Round

    (10 May 2024)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2025 Amount Series B - ProRata.AI Valuation Touring Capital
Sep, 2024 Amount Seed - ProRata.AI Valuation

investors

May, 2024 Amount Seed - ProRata.AI Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in ProRata.AI

ProRata.AI has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Touring Capital, Navin Chaddha and Tige Savage. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital fund investing in early-stage tech startups
Founded Year Domain Location

Navin Chaddha

Managing Partner at Mayfield Fund, prominent angel investor, tech visionary
Founded Year Domain Location

Tige Savage

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by ProRata.AI

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - ProRata.AI

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Prorata.Ai Comparisons

Employees
+
Add Comparison
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Competitors of ProRata.AI

ProRata.AI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perplexity, Consensus, AI Hay, MeiliSearch and Collato, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Citation-based AI answer engine with real-time sourcing is operated.
domain founded_year HQ Location
AI-enabled search tools for life sciences research are provided.
domain founded_year HQ Location
AI-based platform for knowledge discovery and search is offered.
domain founded_year HQ Location
Open-source web search software is provided for developers and businesses.
domain founded_year HQ Location
Collaborative software platform for asset management workflows is provided.
domain founded_year HQ Location
Podcast exploration and queries are enhanced by AI bots.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about ProRata.AI

When was ProRata.AI founded?

ProRata.AI was founded in 2024.

Where is ProRata.AI located?

ProRata.AI is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.

Who is the current CEO of ProRata.AI?

Bill Gross is the current CEO of ProRata.AI. They have also founded this company.

Is ProRata.AI a funded company?

ProRata.AI is a funded company, having raised a total of $65.95M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on May 10, 2024.

What does ProRata.AI do?

AI-powered solutions for search, advertising, and content attribution are provided by ProRata.AI. Focus is placed on respecting content creators through fair compensation and recognition. Services are offered in the technology sector, addressing issues of content scraping by AI platforms. Proprietary technology is utilized to measure the value of source material in AI answers. Revenue-sharing models are enabled to ensure creators are paid for their contributions. Partnerships with over 700 publications are maintained to support a licensed content library for generative AI search.

Who are the top competitors of ProRata.AI?

ProRata.AI's top competitors include Perplexity, AI Hay and Frase.

What products or services does ProRata.AI offer?

ProRata.AI offers Gist Answers, Gist Ads, and Gist Attribution.

Who are ProRata.AI's investors?

ProRata.AI has 5 investors. Key investors include Touring Capital, Navin Chaddha, Tige Savage, Gavin Mathison, and Teymour Boutros-Ghali.

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