About ProTag
ProTag is a company based in Waitoa (New Zealand) founded in 2019 by Baden Parr and Tyrel Glass.. ProTag has raised $663.63 thousand across 1 funding round from investors including OurCrowd, Fonterra and Sprout Agritech. ProTag offers products and services including ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service. ProTag operates in a competitive market with competitors including Stellapps, Allflex, LiveCare, Vence and Nofence, among others.
- Headquarter Waitoa, New Zealand
- Founders Baden Parr, Tyrel Glass
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Sectors
Agriculture
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Email
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Phone
*********
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Website
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Social
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- Legal Name Protag Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$663.63 K (USD)
in 1 rounds
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Latest Funding Round
$663.63 K (USD), Seed
Feb 03, 2022
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Investors
OurCrowd
& 4 more
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Employee Count
Employee Count
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Products & Services of ProTag
ProTag offers a comprehensive portfolio of products and services, including ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers real-time tracking of cattle health and behavior metrics.
Identifies heat events and social changes in cattle for breeding accuracy.
Tracks gait and distance to detect injuries in livestock.
Analyzes feeding patterns to enhance pasture utilization efficiency.
Funding Insights of ProTag
ProTag has successfully raised a total of $663.63K through 1 strategic funding round. The most recent funding activity was a Seed round of $663.63 thousand completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $663,627
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First Round
First Round
(03 Feb 2022)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Seed - ProTag | Valuation | Sprout Agritech |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ProTag
ProTag has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include OurCrowd, Fonterra and Sprout Agritech. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Platform offering services to ag-tech & food tech businesses
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Founded Year | Domain | Location | |
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Dairy products including milk powder, cheese, and butter are produced.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ProTag
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - ProTag
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Protag Comparisons
Competitors of ProTag
ProTag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stellapps, Allflex, LiveCare, Vence and Nofence, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of IoT and software solutions for dairy supply chain optimization
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| domain | founded_year | HQ Location |
Livestock identification and tracking systems are provided globally.
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| domain | founded_year | HQ Location |
Integrated platform for real-time monitoring of livestock animals and data analytics
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| domain | founded_year | HQ Location |
IoT-enabled wearables are supplied for real-time livestock monitoring and analysis.
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| domain | founded_year | HQ Location |
Solar-powered digital fencing systems for livestock management are manufactured.
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| domain | founded_year | HQ Location |
Animal identification and real-time monitoring solutions are provided for livestock.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about ProTag
When was ProTag founded?
ProTag was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Where is ProTag located?
ProTag is headquartered in Waitoa, New Zealand.
Is ProTag a funded company?
ProTag is a funded company, having raised a total of $663.63K across 1 funding round to date. The company's 1st funding round was a Seed of $663.63K, raised on Feb 03, 2022.
What does ProTag do?
ProTag was founded in 2019 in Waitoa, New Zealand, within the agritech sector focused on livestock management. Smart ear tags are produced to support pasture oversight and cow health evaluation. Cattle location and motion are tracked by the tags during field activities. Maintenance needs in specific areas are identified, while illness risks are forecasted based on observed animal behaviors. Operations emphasize practical monitoring tools for farmers.
Who are the top competitors of ProTag?
What products or services does ProTag offer?
ProTag offers ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service.
Who are ProTag's investors?
ProTag has 5 investors. Key investors include OurCrowd, Fonterra, Sprout Agritech, Callaghan Innovation, and Finistere Ventures.
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