About ProTag
ProTag is a company based in Waitoa (New Zealand) founded in 2019 by Baden Parr and Tyrel Glass. ProTag has raised $663.63 thousand across 1 funding round from investors including OurCrowd, Fonterra and Sprout Agritech. ProTag offers products and services including ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service. ProTag operates in a competitive market with competitors including Stellapps, Allflex, LiveCare, Vence and Nofence, among others.
- Headquarter Waitoa, New Zealand
- Founders Baden Parr, Tyrel Glass
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Sectors
Agriculture
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Email
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Phone
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Website
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Social
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- Legal Name Protag Limited
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$663.63 K (USD)
in 1 rounds
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Latest Funding Round
$663.63 K (USD), Seed
Feb 03, 2022
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Investors
OurCrowd
& 4 more
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Employee Count
Not available
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Products & Services of ProTag
ProTag offers a comprehensive portfolio of products and services, including ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service.
Delivers real-time tracking of cattle health and behavior metrics.
Identifies heat events and social changes in cattle for breeding accuracy.
Tracks gait and distance to detect injuries in livestock.
Analyzes feeding patterns to enhance pasture utilization efficiency.
Funding Insights of ProTag
ProTag has successfully raised a total of $663.63K through 1 strategic funding round. The most recent funding activity was a Seed round of $663.63 thousand completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in ProTag
ProTag has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include OurCrowd, Fonterra and Sprout Agritech.
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Platform offering services to ag-tech & food tech businesses
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Dairy products including milk powder, cheese, and butter are produced.
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Investor details for ProTag
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Investments & Acquisitions by ProTag
Investment portfolio details for ProTag
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Financial Statements - ProTag
Detailed financials for ProTag
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Protag Comparisons
Peer comparison for ProTag
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Competitors of ProTag
ProTag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stellapps, Allflex, LiveCare, Vence and Nofence, among others.
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Provider of IoT and software solutions for dairy supply chain optimization
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Livestock identification and tracking systems are provided globally.
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Integrated platform for real-time monitoring of livestock animals and data analytics
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IoT-enabled wearables are supplied for real-time livestock monitoring and analysis.
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Solar-powered digital fencing systems for livestock management are manufactured.
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Animal identification and real-time monitoring solutions are provided for livestock.
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Detailed competitors of ProTag
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Latest news on Protag
Complete news archive for ProTag
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Frequently Asked Questions about ProTag
ProTag was founded in 2019 and raised its 1st funding round 3 years after it was founded.
ProTag is headquartered in Waitoa, New Zealand.
ProTag is a funded company, having raised a total of $663.63K across 1 funding round to date.
ProTag was founded in 2019 in Waitoa, New Zealand, within the agritech sector focused on livestock management. Smart ear tags are produced to support pasture oversight and cow health evaluation. Cattle location and motion are tracked by the tags during field activities. Maintenance needs in specific areas are identified, while illness risks are forecasted based on observed animal behaviors. Operations emphasize practical monitoring tools for farmers.
ProTag offers ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service.
ProTag has 5 investors. Key investors include OurCrowd, Fonterra, Sprout Agritech, Callaghan Innovation, and Finistere Ventures.