About ProTag
ProTag is an Agriculture company based in Waitoa (New Zealand) founded in 2019 by Baden Parr and Tyrel Glass. It operates as a developer of smart ear tags for pasture management, and cow health monitoring. ProTag has raised $663.63 thousand across 1 funding round from investors including OurCrowd, Fonterra and Sprout Agritech. ProTag offers products and services including ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service. Its focus areas include Food and Agriculture Tech, Livestock Tech, Health Management and Health Monitoring. Its legal entity is PROTAG LIMITED. Its competitors include Stellapps, Allflex, LiveCare, Vence and Nofence and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
ProTag was founded in 2019 in Waitoa, New Zealand, within the agritech sector focused on livestock management. Smart ear tags are produced to support pasture oversight and cow health evaluation. Cattle location and motion are tracked by the tags during field activities. Maintenance needs in specific areas are identified, while illness risks are forecasted based on observed animal behaviors. Operations emphasize practical monitoring tools for farmers.
- Headquarters Waitoa, New Zealand
- Founders Baden Parr, Tyrel Glass
- SectorsAgriculture
- Email••••••••
- Phone•••• ••••
- Website protag.co.nz
- Social LinkedIn
- Legal Name Protag Limited
- Total Equity Funding$663.63K (USD)
in 1 rounds
- Latest Funding Round$663.63K (USD), Seed
Feb 2022
- InvestorsOurCrowd
& 4 more
Products & Services of ProTag
ProTag offers a comprehensive portfolio of products and services, including ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service.
Delivers real-time tracking of cattle health and behavior metrics.
Identifies heat events and social changes in cattle for breeding accuracy.
Tracks gait and distance to detect injuries in livestock.
Analyzes feeding patterns to enhance pasture utilization efficiency.
Funding Insights of ProTag
ProTag has successfully raised a total of $663.63K through 1 strategic funding round. The most recent funding activity was a Seed round of $663.63 thousand completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $663,627
- Total Rounds 1
- Last Round Seed — $663,627
- First Round $663,627
(Feb 2022)
- Investors Count 5
All 1 funding rounds of ProTag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $663,627 | Seed | – | Sprout Agritech |
5 investors in total: 5 institutional.
Investors in ProTag
ProTag has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include OurCrowd, Fonterra and Sprout Agritech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | finistere.com | - | |
Platform offering services to ag-tech & food tech businesses | 2015 | sproutagritech.com | New Zealand | |
Dairy products including milk powder, cheese, and butter are produced. | 2001 | fonterra.com | Auckland, New Zealand | |
Network connecting investors to startups, venture capital funds, and alternatives | 2013 | ourcrowd.com | Jerusalem, Israel | |
Government programs access and business development services are provided. | 2013 | callaghaninnovation.govt.nz | Parnell, United States |
Investor details for ProTag
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ProTag
2 people are tracked at ProTag (2 in leadership).
| Name | Role | Group |
|---|---|---|
Baden Parr | Co-Founder | Leadership |
Tyrel Glass | Co-Founder | Leadership |
Complete people profiles for ProTag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ProTag
2 dated milestones of ProTag across 3 years, from founding to its latest funding, stage changes and deals.
- Founded ProTag is founded.
- Funding First funding round of $664K.
Competitors of ProTag
ProTag has 10 listed competitors in our database, 8 of them funded. They include Stellapps, Allflex, LiveCare, Vence and Nofence, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stellapps.com | 2011 | Bengaluru, India | $66.34M | 132 | Provider of IoT and software solutions for dairy supply chain optimization | |
| allflex.global | 1955 | Redland, Australia | – | 201 | Livestock identification and tracking systems are provided globally. | |
| livecare.xyz | 2015 | Seoul, South Korea | $6.87M | – | Integrated platform for real-time monitoring of livestock animals and data analytics | |
| vence.io | 2016 | San Francisco, United States | $14.7M | – | IoT-enabled wearables are supplied for real-time livestock monitoring and analysis. | |
| nofence.no | 2011 | Batnfjordsora, Norway | $38.7M | 23 | Solar-powered digital fencing systems for livestock management are manufactured. | |
| antelliq.com | 1955 | Vitre, France | – | – | Animal identification and real-time monitoring solutions are provided for livestock. | |
| areete.org | 2021 | Pune, India | $1.11M | 31 | Cattle health is monitored via AI and IoT technologies. | |
| vitalherd.com | 2012 | Austin, United States | $1.3M | – | Livestock health parameters are monitored via rumen e-pill sensors. | |
| strongbo-agtech.com | 2019 | Cork, Ireland | $811,140 | – | Livestock intelligence and health monitoring solutions are provided for farmers. | |
| smartbow.com | 2009 | Weibern, Austria | $5.3M | – | Integrated solution for real-time livestock monitoring |
Detailed competitors of ProTag
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Livestock Tech & Equipment
10 companies that operate in the same segment as ProTag (Livestock Tech & Equipment), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online app-based retailer for meat and poultry products | 2016 | Chennai, Tamil Nadu, India | USD 38.06 M | USD 15.99 M | 1,208 | |
Animal medicines, vaccines, and diagnostics are manufactured and supplied. | 2012 | Brussels, Brussels-capital Region, Belgium | – | – | – | |
Meat and poultry products are retailed online by FreshToHome. | 2015 | Bengaluru, Karnataka, India | USD 302 M | USD 4.9 M | 258 | |
Animal health therapeutics are developed and supplied globally by Ceva. | 1999 | Libourne, Nouvelle-aquitaine, France | USD 214.35 M | – | – | |
Processor and retailer of meat products | 2016 | Chennai, Tamil Nadu, India | USD 9.73 M | USD 4.82 M | 132 | |
Provider of IoT and software solutions for dairy supply chain optimization | 2011 | Bengaluru, Karnataka, India | USD 66.34 M | USD 6.48 M | 220 | |
Internet-first brand offering farm-fresh eggs and egg-based products | 2017 | Gurugram, Haryana, India | USD 35.96 M | USD 1.58 M | 267 | |
Protein nutritional feeds for animals are produced via natural fermentation. | 2011 | Menlo Park, California, United States | USD 177.22 M | – | 21 | |
Silage balers are manufactured by Cornext, an Indian Agri-Tech firm. | 2015 | Hyderabad, Telangana, India | USD 3.03 M | USD 3.21 M | 31 | |
Platform offering multi-category meat and seafood products | 2015 | Gurugram, Haryana, India | USD 16.05 M | USD 6.75 M | 8 |
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Frequently Asked Questions about ProTag
ProTag was founded in 2019 and raised its 1st funding round 3 years after it was founded.
ProTag is headquartered in Waitoa, New Zealand.
ProTag is a funded company, having raised a total of $663.63K across 1 funding round to date. The company's 1st funding round was a Seed of $663.63K, raised on Feb 2022.
ProTag was founded in 2019 in Waitoa, New Zealand, within the agritech sector focused on livestock management. Smart ear tags are produced to support pasture oversight and cow health evaluation. Cattle location and motion are tracked by the tags during field activities. Maintenance needs in specific areas are identified, while illness risks are forecasted based on observed animal behaviors. Operations emphasize practical monitoring tools for farmers.
ProTag offers ProTag Ear Tag, Heat Detection Service, Lameness Detection Service, and Pasture Management Service.
ProTag has 5 investors. Key investors include OurCrowd, Fonterra, Sprout Agritech, Callaghan Innovation, and Finistere Ventures.
ProTag operates through Protag Limited.