About Protective Life Insurance
Protective Life Insurance is a publicly listed company based in Birmingham (United States) founded in 1907. Life insurance policies are issued and managed for customers. Protective Life Insurance has completed 7 acquisitions, including Aulcorp, Great-West Financial and Obsidian Insurance Holdings. Its chief executive, as recorded, is Richard Bielen. Its website protective.com draws about 548 thousand monthly visits. Protective Life Insurance offers products and services including Term Life Insurance, Whole Life Insurance, Fixed Annuities, and Variable Annuities. Its focus areas include Insurance Carriers and Life. Its legal entity is Protective Life Insurance Company.
Company details
Protective Life Insurance was founded in 1907 and is headquartered in Birmingham, United States. Operations are focused on the insurance sector, where life insurance products are offered to individuals and businesses. Services include policy issuance, annuities, and related financial protections. Coverage is provided across the United States, with leadership directed by CEO Richard Bielen. The company functions as a carrier in the competitive life insurance market.
- Latest Funding Round$150M (USD), Debt – Conventional
Aug 2012
- Investments & AcquisitionsAulcorp
& 6 more
Products & Services of Protective Life Insurance
Protective Life Insurance offers a comprehensive portfolio of products and services, including Term Life Insurance, Whole Life Insurance, Fixed Annuities, and Variable Annuities.
Offers coverage for a set period to protect beneficiaries.
Provides lifelong coverage with a cash value component.
Guarantees income payments for retirement planning.
Allows investment growth with potential income streams.
Apps and channels of Protective Life Insurance
its YouTube channel Protective Life has 500 subscribers and 22 videos.
Videos from Protective Life Insurance
The most watched videos on Protective Life Insurance's YouTube channel, Protective Life (500 subscribers). Click a video to play it here.
More on Protective Life.
Funding Insights of Protective Life Insurance
- Total Rounds 2
- Last Round Debt – Conventional — $150M
- First Round $287.5M
(May 2012)
All 2 funding rounds of Protective Life Insurance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $150M | Debt – Conventional | – | – | – |
| May 2012 | $287.5M | Debt – Conventional | – | – | – |
People of Protective Life Insurance
602 people are tracked at Protective Life Insurance (245 in leadership, 11 in board & advisors, 346 in team).
| Name | Role | Group |
|---|---|---|
Richard Bielen | CEO & President | Leadership |
Eric Hess | Director Of Talent Acquisition | Leadership |
Phil Passafiume | SVP, Chief Investment Officer | Leadership |
Lopa Joshi | Director - IT Planning And Engagement | Leadership |
Louise Ritter | Senior Director, IT Planning And Engagement | Leadership |
Dominique Poulis | Regional Vice President | Leadership |
Crystal Westbrook | Assistant Vice President, IT Acquisitions & Conversions | Leadership |
Shelby Smith | Director Accounts Relationship Management | Leadership |
Wendy Evesque | EVP, Chief Human Resources Officer | Leadership |
Richard J. Bielen | President & CEO | Leadership |
Mike Hoar | Vice President Project Management Office | Leadership |
Erika Williams | Vp, National Sales Director, Protective Wholesale Division | Leadership |
Brian Schuch | Vice President Product Strategy | Leadership |
Brittnie Bordonaro | VP Head Of Corporate Communications & Brand | Leadership |
Cary Wahlheim | Senior Vice President And Senior Counsel | Leadership |
Sara Sullivan | Corporate Communications Director | Leadership |
Bradford Rodgers | Senior Vice President And Senior Counsel | Leadership |
Aparna Basu | Vice President, Operational Enterprise Risk Management | Leadership |
Scott Creutzmann | Svp, Chief Compliance Officer And Sr. Counsel | Leadership |
Brad Strickling | VP And Senior Counsel | Leadership |
582 more people are available in the full profile.
Complete people profiles for Protective Life Insurance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Protective Life Insurance
Protective Life Insurance has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Aulcorp, Great-West Financial and Obsidian Insurance Holdings.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Obsidian Insurance Holdings is engaged in specialty insurance fronting services. | obsidianspecialty.com | 0 | Apr 2026 | •••• | ||
Reinsurance services are provided to primary insurers since 1989. | portfolioreinsurance.com | Dallas, United States | 1989 | Oct 2025 | •••• | |
Life insurance policies are provided by ShelterPoint Life. | shelterpoint.com | Garden, United States | 1972 | Apr 2024 | •••• | |
New and used cars are dealt by Aulcorp in Napa. | aulcorp.com | Napa, United States | 1990 | Mar 2022 | •••• | |
Vehicle service contracts and auto insurance products are provided. | revolos.com | Atlanta, United States | 1980 | Sep 2020 | •••• | |
Retirement savings products and investment services are provided. | greatwest.com | Greenwood Village, United States | 1907 | Jun 2019 | $1.2B | |
Insurance services and warranties are provided by US Warranty. | uswarranty.com | Pompano Beach, United States | 1975 | Aug 2016 | •••• |
Complete acquisition details for Protective Life Insurance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Protective Life Insurance
11 dated milestones of Protective Life Insurance across 119 years, from founding to its latest funding, stage changes and deals.
- Founded Protective Life Insurance is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $287.5M.
- Funding Latest funding round, Debt – Conventional, of $150.0M.
- Acquisition Acquires US Warranty.
- Acquisition Acquires Great-West Financial.
- Acquisition Acquires Revolos.
- Acquisition Acquires Aulcorp.
- Acquisition Acquires ShelterPoint Life.
- Acquisition Acquires Portfolio Reinsurance.
- Acquisition Acquires Obsidian Insurance Holdings.
Web traffic of Protective Life Insurance
The website of Protective Life Insurance (protective.com) receives about 548.3K visits a month and ranks #75,489 among all websites worldwide, #4,762 in Insurance.
- Monthly visits548.3K
▲ 2.3% vs previous month
- Unique visitors206K
per month
- Global rank#75,489
among all websites
- Category rank#4,762
Finance · Insurance
- Bounce rate37%
- Pages per visit5.1
- Average visit3 min 25 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with Protective Life Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| protectiveinsurance.com | 100% | 5.5K | #3,951,730 | View details | |
myprotective.com | myprotective.com | 99% | #11,649,244 | – | |
| mutualofomaha.com | 97% | 2.6M | #17,591 | View details | |
| genworth.com | 94% | 276.7K | #127,539 | View details | |
| metlife.com | 93% | 5.2M | #8,197 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Protective Life Insurance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance & Risk Management
3 companies that operate in the same segment as Protective Life Insurance (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Protective Life Insurance
Complete news archive for Protective Life Insurance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Protective Life Insurance
Protective Life Insurance was founded in 1907 and raised its 1st funding round 105 years after it was founded.
Protective Life Insurance is headquartered in Birmingham, United States. It is registered at Birmingham, Alabama, United States.
Richard Bielen is the CEO of Protective Life Insurance, as recorded in our data.
Protective Life Insurance was founded in 1907 and is headquartered in Birmingham, United States. Operations are focused on the insurance sector, where life insurance products are offered to individuals and businesses. Services include policy issuance, annuities, and related financial protections. Coverage is provided across the United States, with leadership directed by CEO Richard Bielen. The company functions as a carrier in the competitive life insurance market.
Protective Life Insurance offers Term Life Insurance, Whole Life Insurance, Fixed Annuities, and Variable Annuities.
Protective Life Insurance has made 7 acquisitions, including Aulcorp, Great-West Financial, and Obsidian Insurance Holdings.
Protective Life Insurance operates through Protective Life Insurance Company.
The website of Protective Life Insurance receives about 548 thousand visits a month and ranks #75,489 among all websites worldwide.