About Provalliance
Provalliance is a Consumer company based in Paris (France) founded in 1975, and was acquired by Core Equity Holdings in March 2021. Natural hair and nail care products are offered by Provalliance. Provalliance has completed 2 acquisitions, including Brainwash Kappers and Oh my Cut. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural.
Company details
Founded in 1975 in Paris, France, Provalliance operates within the beauty sector, where natural hair and nail care products are developed and distributed. Focus is placed on sustainable formulations for personal care needs. The companys activities are supported by its domain, groupe-provalliance.com, facilitating access to its product range across European markets. Operations emphasize quality standards in manufacturing and supply chain management for global distribution.
- Headquarters Paris, France
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website groupe-provalliance.com
- Social LinkedIn
- Acquired by Core Equity Holdings (Mar 2021)
- Investors
- Investments & AcquisitionsBrainwash Kappers
& 1 more
- Acquired byCore Equity Holdings
(Mar 2021)
Investors in Provalliance
Provalliance has secured backing from 1 investor. Prominent investors backing the company include Core Equity Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Core Equity Holdings is focused on long-term growth investments. | coreequityholdings.com | Brussels, Belgium |
Investor details for Provalliance
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People of Provalliance
55 people are tracked at Provalliance (5 in leadership, 50 in team).
| Name | Role | Group |
|---|---|---|
Marc Aublet | CEO | Leadership |
Leonor Moucho Diogo | Head Of Marketing & Communication | Leadership |
Jean Philippe Sionneau | Director Marketing Communications | Leadership |
Frédéric Torrens | Group Finance Director | Leadership |
Nicolas Barthelemy | Group Head Of Legal And General Affairs / Group General Counsel | Leadership |
Mercedes Alba | Team Manager | Team |
Marta Strinati | Global Brand Communications Manager | Team |
Arnault Turra | Directeur Adjoint Développement | Team |
Maël Méheut | Charge D’expansion | Team |
Liloh Jami | Cheffe De Projet Digital | Team |
Flora Braganti | Chef De Projet Sénior - Marketing Opérationnel | Team |
Marine Cremaschi | Responsable Communication | Team |
Remi Billaud | Responsable Formation Franck Provost | Team |
Mélanie Schiantarelli | Responsable Marketing | Team |
Julia Fouché | Chef De Projets Marketing Junior | Team |
Laetitia Gihr | Responsable Des Ressources Humaines | Team |
Claire Megard | Responsable Trade Marketing Et Commerce | Team |
Elise Nicolas | Chef De Projet Digital | Team |
Mathilde Tassel | Social Media & Content Manager | Team |
Camille Chalot | Responsable Digital | Team |
35 more people are available in the full profile.
Complete people profiles for Provalliance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Investments & Acquisitions by Provalliance
Provalliance has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Brainwash Kappers and Oh my Cut.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides hair cutting, styling, color treatments, and beauty services to clients. | ohmycut.com | Elche, Spain | 2007 | Nov 2025 | β’β’β’β’ | |
Salon services including hairdressing are provided by Brainwash Kappers. | brainwash-kappers.nl | 2006 | Jul 2017 | β’β’β’β’ |
Complete acquisition details for Provalliance
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Provalliance
4 dated milestones of Provalliance across 50 years, from founding to its latest funding, stage changes and deals.
- Founded Provalliance is founded.
- Acquisition Acquires Brainwash Kappers.
- Exit Acquired by Core Equity Holdings.
- Acquisition Acquires Oh my Cut.
Web traffic of Provalliance
The website of Provalliance (groupe-provalliance.com) receives about 3.7K visits a month.
- Monthly visits3.7K
▼ 28% vs previous month
Websites whose visitors overlap most with Provalliance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| alexandreandbe.com | 100% | 3.2K | #5,399,140 | View details | |
saint-algue.com | saint-algue.com | 93% | #296,683 | β | |
| revlonprofessional.com | 89% | #356,281 | View details |
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Related news about Provalliance
Complete news archive for Provalliance
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Frequently Asked Questions about Provalliance
Provalliance was founded in 1975.
Provalliance is headquartered in Paris, France.
Founded in 1975 in Paris, France, Provalliance operates within the beauty sector, where natural hair and nail care products are developed and distributed. Focus is placed on sustainable formulations for personal care needs. The companys activities are supported by its domain, groupe-provalliance.com, facilitating access to its product range across European markets. Operations emphasize quality standards in manufacturing and supply chain management for global distribution.
Provalliance has made 2 acquisitions, including Brainwash Kappers, and Oh my Cut.
Provalliance has 1 investor. Key investors include Core Equity Holdings.
Yes. Provalliance was acquired by Core Equity Holdings in March 2021.

