About Pry
Pry is a Technology company based in San Francisco (United States) founded in 2010 by Alex Sailer and Tiffany Wong, and was acquired by Brex in April 2022. Cloud-based financial planning and analytics solutions are offered for businesses. Pry has raised $4.33 million across 2 funding rounds from investors including Brex, Global Founders Capital and Pioneer Fund. The company has 5 employees. Its website pry.co draws about 12 thousand monthly visits. Pry offers products and services including Financial Projections, Hiring Plan, Scenario Planning, and KPI Dashboard. Its focus areas include FinTech, Finance & Accounting Tech, Financial Planning & Analysis and Suite. Its legal entity is PRY FINANCIALS, INC. Its competitors include Workday Adaptive Planning, Host Analytics and Planful; 3 of its 3 listed competitors have raised funding.
Company details
Pry was founded in 2010 by Alex Sailer and Tiffany Wong in San Francisco, United States. Operations focus on the fintech sector, where cloud-based tools are provided for financial modeling, budgeting, forecasting, cash flow optimization, portfolio management, and revenue analytics. AI-driven features are included for automated investment scoring and predictive analysis of business outcomes. Services are delivered remotely to support enterprise financial needs.
Products & Services of Pry
Pry offers a comprehensive portfolio of products and services, including Financial Projections, Hiring Plan, Scenario Planning, and KPI Dashboard.
Software for reporting, forecasting, and tracking financial metrics.
Tool to track team members and plan for new hires.
Feature to compare different financial situations and outcomes.
Dashboard for visualizing and monitoring key financial indicators.
Funding Insights of Pry
Pry has successfully raised a total of $4.33M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $4.2 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.33M
- Total Rounds 2
- Last Round Seed β $4.2M
- First Round $125,000
(Jun 2021)
- Investors Count 7
All 2 funding rounds of Pry with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $4.2M | Seed | β | Global Founders Capital, Pioneer Fund | |
| Jun 2021 | $125,000 | Seed | β | Y Combinator | β |
8 investors in total: 7 institutional and 1 angel.
Investors in Pry
Pry has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Brex, Global Founders Capital and Pioneer Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Investments in multiple sectors are made by Pioneer Fund. | pioneerfund.vc | San Francisco, United States | ||
Early-stage investments are targeted by NOMO, a VC firm. | nomovc.com | San Francisco, United States | ||
Venture capital fund focused on seed-stage investment in multiple sectors | liquid2.vc | San Francisco, United States | ||
Venture capital fund investing in multiple sectors | hyphencap.com | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | brex.com | Draper, United States | |
WC Walter Chen | Angel investor and entrepreneur, co-founder of iDoneThis, active in Indian startup ecosystem | unknown_bced1bbe26604b7fb |
Investor details for Pry
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pry
2 people are tracked at Pry (2 in leadership); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Alex Sailer | Co-Founder | Leadership |
Tiffany Wong | Co-Founder | Leadership |
Complete people profiles for Pry
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Pry
4 dated milestones of Pry across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Pry is founded.
- Funding First funding round of $125K.
- Funding Latest funding round, Seed, of $4.2M.
- Exit Acquired by Brex.
Competitors of Pry
Pry has 3 listed competitors in our database, 3 of them funded. They include Workday Adaptive Planning, Host Analytics and Planful.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adaptiveinsights.com | 2003 | Palo Alto, United States | $150.35M | 416 | Cloud-based financial planning and analytics are delivered via SaaS. | |
| hostanalytics.com | 2000 | Redwood, United States | $72.15M | 153 | Cloud-based EPM applications for financial planning and analytics are delivered. | |
| planful.com | 2000 | Redwood, United States | $71.65M | 191 | Cloud-based financial planning and advisory solutions are provided for businesses. |
Detailed competitors of Pry
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Pry
The website of Pry (pry.co) receives about 12.3K visits a month.
- Monthly visits12.3K
▼ 11.5% vs previous month
Top companies in Finance & Accounting Applications
3 companies that operate in the same segment as Pry (Finance & Accounting Applications) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Financial and accounting software is developed for businesses and individuals. | 1983 | Mountain View, California, United States | USD 49.62 M | USD 21.45 B | 18,200 |
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Related news about Pry
Complete news archive for Pry
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Frequently Asked Questions about Pry
Pry was founded in 2010 and raised its 1st funding round 11 years after it was founded.
Pry is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Pry is a funded company, having raised a total of $4.33M across 2 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Jun 2021.
Pry was founded in 2010 by Alex Sailer and Tiffany Wong in San Francisco, United States. Operations focus on the fintech sector, where cloud-based tools are provided for financial modeling, budgeting, forecasting, cash flow optimization, portfolio management, and revenue analytics. AI-driven features are included for automated investment scoring and predictive analysis of business outcomes. Services are delivered remotely to support enterprise financial needs.
Pry's top competitors include Workday Adaptive Planning, Planful and Host Analytics.
Pry offers Financial Projections, Hiring Plan, Scenario Planning, and KPI Dashboard.
Pry has 8 investors. Key investors include Brex, Global Founders Capital, Pioneer Fund, NOMO, and Liquid 2 Ventures.
Pry operates through Pry Financials, Inc.
Yes. Pry was acquired by Brex in April 2022.

