About Punters
Punters is a Media & Entertainment company based in Melbourne (Australia) founded in 2008, and was acquired by News Corp Australia in October 2016. It operates as an online platform providing horse racing tips and news. It operates in the Media & Entertainment and Consumer sectors. Its website punters.com.au draws about 648 thousand monthly visits. Punters offers products and services including Form Guide, Tips Marketplace, and Betting Tools. Its focus areas include Sports Tech, Sports Betting, Betting Tools and Betting Tips. Its competitors include Racing Post, TrackWiz, Zone-Turf, TURFOMANIA and Bet India Races and 2 more.
Company details
Punters was founded in 2008 in Melbourne, Australia, and operates within the horse racing information sector. An online platform is maintained, where tips, expert analysis, predictor tools, previews, news, trends, podcasts, and race results are offered. Community features enable discussions among racing enthusiasts. An Android app is also provided for mobile access.
- Headquarters Melbourne, Australia
- SectorsMedia & EntertainmentConsumer
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website punters.com.au/remote/check_cookie.html?url=https%3A%2F%2Fwww.punters.com.au%2F
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by News Corp Australia (Oct 2016)
- Investors
- Acquired byNews Corp Australia
(Oct 2016)
Products & Services of Punters
Punters offers a comprehensive portfolio of products and services, including Form Guide, Tips Marketplace, and Betting Tools.
Tool for detailed horse racing form analysis and predictions
Platform for buying and selling expert racing tips
Services for comparing odds and predicting race outcomes
Apps and channels of Punters
Punters publishes 1 mobile app with over 100K+ downloads; its YouTube channel punters.com.au has 11.7K subscribers and 30 videos.
Videos from Punters
The most watched videos on Punters's YouTube channel, punters.com.au (11.7K subscribers). Click a video to play it here.
More on punters.com.au.
Investors in Punters
Punters has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include News Corp Australia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media and information services company | 1923 | newscorpaustralia.com | Sydney, Australia |
Investor details for Punters
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Punters
2 dated milestones of Punters across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Punters is founded.
- Exit Acquired by News Corp Australia.
Competitors of Punters
Punters has 7 listed competitors in our database. They include Racing Post, TrackWiz, Zone-Turf, TURFOMANIA and Bet India Races, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| racingpost.com | 2009 | London, United Kingdom | – | 347 | Racing and betting news is delivered via an online platform. | |
| trackwiz.com | 2005 | San Diego, United States | – | – | Mobile app offering horse racing picks, ratings, and real-time data for users. | |
| zone-turf.fr | 2000 | France | – | – | Develops innovative software for predicting wins in equestrian sports. | |
| turfomania.fr | 2006 | – | – | – | Offers horse racing predictions, forums, and premium services for users. | |
| betindiaraces.com | 2020 | Bengaluru, India | – | 562 | Operates an online platform for betting on horse racing events. | |
| racingasset.com | 2015 | Claymont, United States | – | – | AI-powered app for horse racing data analysis and winner predictions. | |
| zipang-keiba.jp | 2007 | Shibuya, Japan | – | – | Provides data analysis and prediction tools for equestrian sports. |
Detailed competitors of Punters
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Punters
The website of Punters (punters.com.au) receives about 647.5K visits a month and ranks #69,170 among all websites worldwide, #2,245 in Sports.
- Monthly visits647.5K
▲ 5.2% vs previous month
- Unique visitors137.3K
per month
- Global rank#69,170
among all websites
- Category rank#2,245
Sports · Sports
- Bounce rate35%
- Pages per visit5.9
- Average visit6 min 50 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Punters. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
newjerseyhockeynow.com | newjerseyhockeynow.com | 100% | – | – | – |
kayosports.com.au | kayosports.com.au | 92% | – | #12,863 | – |
racingnetwork.com.au | racingnetwork.com.au | 86% | – | – | – |
| aroracing.co.uk | 86% | 2.6K | #7,261,483 | View details | |
defector.com | defector.com | 84% | – | #28,925 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Punters
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Punters (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Punters
Punters was founded in 2008.
Punters is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Punters was founded in 2008 in Melbourne, Australia, and operates within the horse racing information sector. An online platform is maintained, where tips, expert analysis, predictor tools, previews, news, trends, podcasts, and race results are offered. Community features enable discussions among racing enthusiasts. An Android app is also provided for mobile access.
Punters's top competitors include Racing Post, Bet India Races and TrackWiz.
Punters offers Form Guide, Tips Marketplace, and Betting Tools.
Punters has 1 investor. Key investors include News Corp Australia.
Yes. Punters was acquired by News Corp Australia in October 2016.
Yes. Punters publishes Punters - Horse Racing News, with over 100,000 downloads.
The website of Punters receives about 648 thousand visits a month and ranks #69,170 among all websites worldwide.