Purchasing Power

Atlanta, United States Founded: 2001 • Age: 25 yrs Acquired By PROG Holdings
E-commerce company that allows customers to finance purchases through payroll deduction.

About Purchasing Power

Purchasing Power is a company based in Atlanta (United States) founded in 2001 was acquired by PROG Holdings in December 2025.. The company has 243 employees as of December 31, 2022. Purchasing Power has completed 1 acquisition, including DoubleNet Pay. Purchasing Power operates in a competitive market with competitors including Kashable, HoneyBee, VIVA Finance, Pesachoice and Clockout, among others.

  • Headquarter Atlanta, United States
  • Employees 243 as on 31 Dec, 2022
  • Sectors
    Technology
    Financial Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Purchasing Power Llc
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $120 M (USD), Debt – Conventional

    Jul 07, 2022

  • Investors
    Crestline

    & 5 more

  • Employee Count
    243

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    PROG Holdings

    & 2 more

    (Dec 01, 2025)

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Funding Insights of Purchasing Power

  • Total Funding
  • Total Rounds 2
  • Last Round Debt – Conventional — $120.0M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2022 Amount Debt – Conventional - Purchasing Power Valuation

investors

Jan, 2016 Amount Debt – Venture - Purchasing Power Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Purchasing Power

Purchasing Power has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Crestline, Flexpoint Ford and PROG Holdings. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity and credit investment services for North American middle-market companies.
Founded Year Domain Location
Rockbridge Growth Equity is focused on building distinctive companies.
Founded Year Domain Location
Strategic acquisitions are targeted by this private equity firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Purchasing Power

Purchasing Power has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DoubleNet Pay. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Employer-enabled platform for automated bill tracking and savings progress.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Purchasing Power

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Purchasing Power Comparisons

Employees
+
Add Comparison
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Competitors of Purchasing Power

Purchasing Power operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kashable, HoneyBee, VIVA Finance, Pesachoice and Clockout, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Employee financing solutions are offered as voluntary employer benefits.
domain founded_year HQ Location
Online platform for earned wages
domain founded_year HQ Location
Online platform for salary-linked loans
domain founded_year HQ Location
Online platform for payday loans
domain founded_year HQ Location
Earned wage access solutions are provided to financial institutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Purchasing Power

Frequently Asked Questions about Purchasing Power

When was Purchasing Power founded?

Purchasing Power was founded in 2001 and raised its 1st funding round 15 years after it was founded.

Where is Purchasing Power located?

Purchasing Power is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

How many employees does Purchasing Power have?

As of Dec 31, 2022, the latest employee count at Purchasing Power is 243.

What does Purchasing Power do?

Founded in 2001 and based in Atlanta, United States, Purchasing Power operates as an e-commerce platform in the employee benefits sector. Big-ticket consumer goods, vacation packages, and educational services are offered to employees without credit checks, with payments deducted automatically from paychecks. A 127 million credit facility was secured in 2011 from Rockbridge Equity and Falcon Investments to support operations.

Who are the top competitors of Purchasing Power?

Purchasing Power's top competitors include Kashable, HoneyBee and Clockout.

How many acquisitions has Purchasing Power made?

Purchasing Power has made 1 acquisition, including DoubleNet Pay.

Who are Purchasing Power's investors?

Purchasing Power has 6 investors. Key investors include Crestline, Flexpoint Ford, PROG Holdings, Falcon Investment Advisors, and Comvest Partners.

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