Pure Organic

Solana Beach, United States Founded: 2000 • Age: 26 yrs Acquired By Kashi
Pure Organic is engaged in producing organic snack foods.

About Pure Organic

Pure Organic is a company based in Solana Beach (United States) founded in 2000 by Veronica Bosgraaf was acquired by Kashi in June 2016. It operates as a Direct-to-Consumer (D2C). Pure Organic offers products and services including Layered Fruit Bars and Twisted Fruit Bites. Pure Organic operates in a competitive market with competitors including Bobo’s Oat Bars, Clio Snacks, Honey Mama's, Dang Foods and Crunchsters, among others.

  • Headquarter Solana Beach, United States
  • Founders Veronica Bosgraaf
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Kellanova
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Kashi

    (Jun 16, 2016)

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Products & Services of Pure Organic

Pure Organic offers a comprehensive portfolio of products and services, including Layered Fruit Bars and Twisted Fruit Bites. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Bars are made from real fruit purees and juices.

Bites are crafted with real fruit purees and juices.

Funding Insights of Pure Organic

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pure Organic

Pure Organic has secured backing from 1 investor. Prominent investors backing the company include Kashi. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Multi-category convenience foods brand
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pure Organic

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pure Organic

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pure Organic Comparisons

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Competitors of Pure Organic

Pure Organic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bobo’s Oat Bars, Clio Snacks, Honey Mama's, Dang Foods and Crunchsters, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Vegan hand-baked granola bars are produced and distributed nationwide.
domain founded_year HQ Location
Gluten-free snack bars in various flavors are produced and sold.
domain founded_year HQ Location
Honey-cocoa bars are produced and marketed using natural ingredients.
domain founded_year HQ Location
Brand of energy bars
domain founded_year HQ Location
Organic snack bars are produced and sold by Crunchsters.
domain founded_year HQ Location
Brand of bars
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pure Organic

Frequently Asked Questions about Pure Organic

When was Pure Organic founded?

Pure Organic was founded in 2000.

Where is Pure Organic located?

Pure Organic is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.

Who is the current CEO of Pure Organic?

Veronica Bosgraaf is the current CEO of Pure Organic. They have also founded this company.

What does Pure Organic do?

Pure Organic is focused on the production of organic snack foods made from real fruit purees and juices. The company operates in the food and beverage sector, offering products like Layered Fruit Bars and Twisted Fruit Bites. These snacks are designed to be simple, joyful, and free from artificial ingredients, targeting families and health-conscious consumers. Partnerships with organizations like No Kid Hungry are maintained to support efforts against childhood hunger.

Who are the top competitors of Pure Organic?

Pure Organic's top competitors include ONE Brands, BelliWelli and Bobo’s Oat Bars.

What products or services does Pure Organic offer?

Pure Organic offers Layered Fruit Bars and Twisted Fruit Bites.

Who are Pure Organic's investors?

Pure Organic has 1 investor. Key investors include Kashi.

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