About Pure Organic
Pure Organic is a company based in Solana Beach (United States) founded in 2000 by Veronica Bosgraaf was acquired by Kashi in June 2016. It operates as a Direct-to-Consumer (D2C). Pure Organic offers products and services including Layered Fruit Bars and Twisted Fruit Bites. Pure Organic operates in a competitive market with competitors including Bobo’s Oat Bars, Clio Snacks, Honey Mama's, Dang Foods and Crunchsters, among others.
- Headquarter Solana Beach, United States
- Founders Veronica Bosgraaf
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Kellanova
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Products & Services of Pure Organic
Pure Organic offers a comprehensive portfolio of products and services, including Layered Fruit Bars and Twisted Fruit Bites. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Bars are made from real fruit purees and juices.
Bites are crafted with real fruit purees and juices.
Funding Insights of Pure Organic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pure Organic
Pure Organic has secured backing from 1 investor. Prominent investors backing the company include Kashi. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category convenience foods brand
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pure Organic
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pure Organic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pure Organic Comparisons
Competitors of Pure Organic
Pure Organic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bobo’s Oat Bars, Clio Snacks, Honey Mama's, Dang Foods and Crunchsters, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Vegan hand-baked granola bars are produced and distributed nationwide.
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| domain | founded_year | HQ Location |
Gluten-free snack bars in various flavors are produced and sold.
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| domain | founded_year | HQ Location |
Honey-cocoa bars are produced and marketed using natural ingredients.
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| domain | founded_year | HQ Location |
Brand of energy bars
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| domain | founded_year | HQ Location |
Organic snack bars are produced and sold by Crunchsters.
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| domain | founded_year | HQ Location |
Brand of bars
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Pure Organic
When was Pure Organic founded?
Pure Organic was founded in 2000.
Where is Pure Organic located?
Pure Organic is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.
Who is the current CEO of Pure Organic?
Veronica Bosgraaf is the current CEO of Pure Organic. They have also founded this company.
What does Pure Organic do?
Pure Organic is focused on the production of organic snack foods made from real fruit purees and juices. The company operates in the food and beverage sector, offering products like Layered Fruit Bars and Twisted Fruit Bites. These snacks are designed to be simple, joyful, and free from artificial ingredients, targeting families and health-conscious consumers. Partnerships with organizations like No Kid Hungry are maintained to support efforts against childhood hunger.
Who are the top competitors of Pure Organic?
Pure Organic's top competitors include ONE Brands, BelliWelli and Bobo’s Oat Bars.
What products or services does Pure Organic offer?
Pure Organic offers Layered Fruit Bars and Twisted Fruit Bites.
Who are Pure Organic's investors?
Pure Organic has 1 investor. Key investors include Kashi.