About Pure Pet Food
Pure Pet Food is a company based in Cleckheaton (United Kingdom) founded in 2012 by Daniel Valdur Eha and Mathew Cockroft.. Pure Pet Food has raised $22.16 million across 3 funding rounds from investors including Mercia, NVM Private Equity and Felix Capital. The company has 56 employees as of March 31, 2023. Pure Pet Food offers products and services including Tailored Dog Food Plan and Dog Food Recipes. Pure Pet Food operates in a competitive market with competitors including Bella and Duke and Parcelpet, among others.
- Headquarter Cleckheaton, United Kingdom
- Employees 56 as on 31 Mar, 2023
- Founders Daniel Valdur Eha, Mathew Cockroft
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Pure Pet Food Ltd
- Date of Incorporation 03 Sep, 2012
- Jurisdiction CLECKHEATON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.16 M (USD)
in 3 rounds
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Latest Funding Round
$19.52 M (USD), Series A
Oct 22, 2024
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Investors
Mercia
& 3 more
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Employee Count
56
as on Mar 31, 2023
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Products & Services of Pure Pet Food
Pure Pet Food offers a comprehensive portfolio of products and services, including Tailored Dog Food Plan and Dog Food Recipes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Customized nutritional meals for dogs based on health needs.
Variety of recipes addressing specific dog ailments and breeds.
Funding Insights of Pure Pet Food
Pure Pet Food has successfully raised a total of $22.16M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $19.52 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $19.5M
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First Round
First Round
(01 Apr 2019)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2024 | Amount | Series A - Pure Pet Food | Valuation |
investors |
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| Apr, 2021 | Amount | Series A - Pure Pet Food | Valuation | Mercia , Northern Powerhouse Investment Fund | |
| Apr, 2019 | Amount | Seed - Pure Pet Food | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pure Pet Food
Pure Pet Food has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Mercia, NVM Private Equity and Felix Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech companies are funded by this London-based venture capital firm.
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Private debt is extended to early-stage companies and SMEs.
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Private equity investments are managed across the UK.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pure Pet Food
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pure Pet Food
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pure Pet Food Comparisons
Competitors of Pure Pet Food
Pure Pet Food operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bella and Duke and Parcelpet, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Subscription-based pet food is delivered via an online platform.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering healthy and nutritious dry pet food.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pure Pet Food
Frequently Asked Questions about Pure Pet Food
When was Pure Pet Food founded?
Pure Pet Food was founded in 2012 and raised its 1st funding round 7 years after it was founded.
Where is Pure Pet Food located?
Pure Pet Food is headquartered in Cleckheaton, United Kingdom.
Is Pure Pet Food a funded company?
Pure Pet Food is a funded company, having raised a total of $22.16M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.64M, raised on Apr 01, 2019.
How many employees does Pure Pet Food have?
As of Mar 31, 2023, the latest employee count at Pure Pet Food is 56.
What does Pure Pet Food do?
Pure Pet Food is an internet first brand of pet food. The product catalog includes chicken, duck, fish, beef turkey available in dehydrated frozen meal packs. It claims that the products are made of human-grade ingredients, contain no grains meat derivatives and are PETA verified.
Who are the top competitors of Pure Pet Food?
Pure Pet Food's top competitors include Bella and Duke and Parcelpet.
What products or services does Pure Pet Food offer?
Pure Pet Food offers Tailored Dog Food Plan and Dog Food Recipes.
Who are Pure Pet Food's investors?
Pure Pet Food has 4 investors. Key investors include Mercia, NVM Private Equity, Felix Capital, and Northern Powerhouse Investment Fund.