Pure Primal

Johannesburg, South Africa Founded: 1954 • Age: 72 yrs
Offers waterless, natural skin care products made from grass-fed tallow ingredients.

About Pure Primal

Pure Primal is a company based in Johannesburg (South Africa) founded in 1954. It operates as a D2C. Pure Primal offers products and services including Face Food, Skin Butta Body Whipp, Skrunch Butter, Hands and Heels, and Lip Lekker. Pure Primal operates in a competitive market with competitors including The Scentuary, Healing Earth, Charlotte Rhys and Unfeined, among others.

  • Headquarter Johannesburg, South Africa
  • Sectors
    Consumer
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Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of Pure Primal

Pure Primal offers a comprehensive portfolio of products and services, including Face Food, Skin Butta Body Whipp, Skrunch Butter, Hands and Heels, and Lip Lekker. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Natural toner for normal or oily skin hydration and balance.

Whipped body product for nourishing and hydrating skin.

Intense repair butter for hair and beard maintenance.

Balm for healing and protecting hands and heels.

Natural balm for lip moisturizing and protection.

Funding Insights of Pure Primal

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Pure Primal

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pure Primal

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pure Primal Comparisons

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Competitors of Pure Primal

Pure Primal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Scentuary, Healing Earth, Charlotte Rhys and Unfeined, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Offers natural skincare, body care products, and global spa services online.
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Offers a direct-to-consumer brand with a variety of beauty and personal care products.
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Operates a direct-to-consumer brand offering natural body, hair care, and perfume products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pure Primal

Frequently Asked Questions about Pure Primal

When was Pure Primal founded?

Pure Primal was founded in 1954.

Where is Pure Primal located?

Pure Primal is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.

What does Pure Primal do?

Pure Primal Skin creates waterless skin care products using grass-fed tallow and natural, locally sourced ingredients. Based in Gauteng, South Africa, they focus on chemical-free formulas for sensitive skin, including moisturizers, soaps, and collagen. Products are sold online and at markets, targeting health-conscious consumers seeking anti-inflammatory and healing benefits.

Who are the top competitors of Pure Primal?

Pure Primal's top competitors include The Scentuary, Healing Earth and Charlotte Rhys.

What products or services does Pure Primal offer?

Pure Primal offers Face Food, Skin Butta Body Whipp, Skrunch Butter, Hands and Heels, and Lip Lekker.

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