About Pure
Pure is a Consumer company based in London (United Kingdom) founded in 2009 by Spencer Craig. Pure is operated as a provider of healthy food and catering services. It operates on a Direct-to-Consumer (D2C) and B2B2C model. Its chief executive is Spencer Craig. Its website pure.co.uk draws about 22 thousand monthly visits. Pure offers products and services including Meeting & Event Catering, Workplace Food, and Coffee & Drinks. Its focus areas include Food & Beverage, Restaurants & Cafes and Fast Casual Dining. Its legal entity is Healthy Retail Ltd. Its competitors include Sweetgreen, Tossed, Abokado, Daisy Green and The Naked Deli and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Pure is managed as a food and beverage company specializing in healthy, sustainable meals and catering solutions. Operations are focused on providing food for business meetings, events, conferences, and workplace environments. A variety of menu options, including breakfast, lunch, salads, and beverages, are offered. Partnerships with organizations like Wildfarmed and Magic Breakfast are maintained to promote regenerative farming and charitable causes. Sustainability is emphasized through initiatives like reusable cup discounts and food waste reduction via Too Good To Go. The company serves both individual customers and businesses across the United Kingdom.
- Headquarters London, United Kingdom
- Founders Spencer Craig
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website pure.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Healthy Retail Ltd
- Annual Revenue$24.82 M (USD)0as on Dec 29, 2022
- Net Profit-$5.64 M (USD)0as on Dec 29, 2022
- Latest Funding Round$165M (USD), Debt – Conventional
Dec 2018
Products & Services of Pure
Pure offers a comprehensive portfolio of products and services, including Meeting & Event Catering, Workplace Food, and Coffee & Drinks.
Catering services are provided for meetings and events.
Daily food options are offered for workplace teams.
Specialty coffee and drinks are served with sustainability.
Funding Insights of Pure
- Total Rounds 1
- Last Round Debt – Conventional — $165M
- First Round $165M
(Dec 2018)
All 1 funding rounds of Pure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $165M | Debt – Conventional | – | – | – |
People of Pure
1 people are tracked at Pure (1 in leadership).
| Name | Role | Group |
|---|---|---|
Spencer Craig | Co-Founder & CEO | Leadership |
Complete people profiles for Pure
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Timeline of Pure
2 dated milestones of Pure across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pure is founded.
- Funding First funding round of $165.0M.
Competitors of Pure
Pure has 9 listed competitors in our database, 8 of them funded. They include Sweetgreen, Tossed, Abokado, Daisy Green and The Naked Deli, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sweetgreen.com | 2006 | Los Angeles, United States | $479.07M | 4,877 | Salads and meal bowls are offered by restaurant chains. | |
| tosseduk.com | 2005 | London, United Kingdom | $4.42M | – | Healthy food is served in limited-service restaurants by Tossed. | |
| abokado.com | 2004 | London, United Kingdom | $8.17M | – | Fast food restaurant chain | |
| daisygreenfood.com | 2012 | London, United Kingdom | $6.48M | 169 | Aussie-style coffee and foods are served by the restaurant chain. | |
| thenakeddeli.co.uk | 2012 | Newcastle Upon Tyne, United Kingdom | $3.35M | 59 | A restaurant chain for healthy meals is owned and operated. | |
| farmerj.com | 2014 | London, United Kingdom | $31.41M | – | Healthy meals are served by Farmer J's limited service restaurants. | |
| oliveandsquash.co.uk | 2015 | London, United Kingdom | $1.32M | 26 | Chain of limited service restaurant offering organic salads, soups and wraps | |
| crussh.com | 1998 | London, United Kingdom | – | 2 | Chain of limited service restaurant offering healthy food | |
| simplehealthkitchen.com | 2016 | London, United Kingdom | $1.15M | 43 | Healthy meals are provided by a chain of limited-service restaurants. |
Detailed competitors of Pure
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Pure
The website of Pure (pure.co.uk) receives about 21.5K visits a month and ranks #1,055,102 among all websites worldwide, #8,680 in Restaurants and Delivery.
- Monthly visits21.5K
▲ 4.8% vs previous month
- Unique visitors10.2K
per month
- Global rank#1,055,102
among all websites
- Category rank#8,680
Food and Drink · Restaurants and Delivery
- Bounce rate38%
- Pages per visit3.3
- Average visit1 min 40 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Pure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cocodimama.co.uk | 100% | 22K | #1,076,742 | View details | |
| theblackpenny.com | 92% | 17.2K | #1,392,099 | View details | |
purespacecafebar.co.uk | purespacecafebar.co.uk | 85% | – | – | – |
| benugo.com | 83% | 37.4K | #885,005 | View details | |
| tosseduk.com | 82% | 11.9K | #2,053,893 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Pure
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
10 companies that operate in the same segment as Pure (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | USD 313.06 M | 1,122 | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 240 M | – | 5,146 | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Related news about Pure
Complete news archive for Pure
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Frequently Asked Questions about Pure
Pure was founded in 2009 and raised its 1st funding round 9 years after it was founded.
Pure is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Spencer Craig is the current CEO of Pure. They have also founded this company.
Annual revenue of Pure is $24.82M as on Dec 29, 2022.
Pure is managed as a food and beverage company specializing in healthy, sustainable meals and catering solutions. Operations are focused on providing food for business meetings, events, conferences, and workplace environments. A variety of menu options, including breakfast, lunch, salads, and beverages, are offered. Partnerships with organizations like Wildfarmed and Magic Breakfast are maintained to promote regenerative farming and charitable causes. Sustainability is emphasized through initiatives like reusable cup discounts and food waste reduction via Too Good To Go. The company serves both individual customers and businesses across the United Kingdom.
Pure's top competitors include Sweetgreen, Daisy Green and Farmer J.
Pure offers Meeting & Event Catering, Workplace Food, and Coffee & Drinks.
Pure operates through Healthy Retail Ltd.