About Pureology
Pureology is a company based in New York (United States) founded in 2001 was acquired by L'Oréal in May 2007. Pureology operates in a competitive market with competitors including Henkel, Revela, Vegamour, K18 Hair and Reviv3 Procare, among others.
- Headquarter New York, United States
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website pureology.com
- Social X Facebook
- Acquired by L'Oréal (May 2007)
Investors in Pureology
Pureology has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include L'Oréal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first brand of skin & hair care, and makeup products for men and women | 1909 | loreal.com | Clichy, France |
Investor details for Pureology
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Pureology
2 dated milestones of Pureology across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Pureology is founded.
- Exit Acquired by L'Oréal.
Competitors of Pureology
Pureology operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Henkel, Revela, Vegamour, K18 Hair and Reviv3 Procare, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fritz-henkel.com | 1876 | Dusseldorf, Germany | – | – | Consumer goods are produced by Henkel in the global industry. | |
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | – | Natural hair care products are offered via an internet-first brand. | |
| k18hair.com | 2019 | San Francisco, United States | $25M | – | Hair care products are offered through an internet-first brand model. | |
| reviveprocare.com | 2015 | Beverly Hills, United States | – | – | Organic haircare products are sold via internet-first brand. | |
| dslaboratories.com | 2007 | Pompano Beach, United States | $4.87M | – | Science-backed hair and skin care products are developed. | |
| daehair.com | 2019 | Phoenix, United States | $10.6M | 29 | Hair care products are offered by an internet-first vegan brand. | |
| crownaffair.com | 2007 | New York, United States | $15.73M | – | Organic hair care products are offered via an internet-first brand. | |
| ceremonia.com | 2020 | New York, United States | $13M | – | Natural hair care products are offered online by Ceremonia. | |
| inspiredbeauty.com | 2005 | New York, United States | – | – | Hair care products are branded and distributed by Inspired Beauty. |
Detailed competitors of Pureology
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pureology
The website of Pureology (pureology.com) receives about 155.4K visits a month and ranks #155,774 among all websites worldwide, #8,112 in Beauty and Cosmetics.
- Monthly visits155.4K
▼ 31.1% vs previous month
- Unique visitors125.9K
per month
- Global rank#155,774
among all websites
- Category rank#8,112
Lifestyle · Beauty and Cosmetics
- Bounce rate45%
- Pages per visit4.4
- Average visit2 min 27 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Pureology. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| redken.com | 86% | 623.9K | #67,403 | View details | |
beautyplussalon.com | beautyplussalon.com | 85% | – | #169,490 | – |
| loreal.com | 80% | 1.8M | #33,501 | View details | |
paylessbeauty.com | paylessbeauty.com | 79% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pureology
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Pureology
10 companies that operate in the same segment as Pureology (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Pureology
Pureology was founded in 2001.
Pureology is headquartered in New York, United States. It is registered at New York, New York, United States.
Pureology manufactures hair care products. It provides hydrate systems for color-treated hair in need of deep hydration, nourishment and color protection, PureVolume systems for color-treated hair in need of soft volume, moisture and EssentialRepair systems for color-treated hair in need of intense repair, strength and color protection. It sells its products through professional hair salons throughout the United States. The company operates as a subsidiary of LOreal USA, Inc.
Pureology has 1 investor. Key investors include L'Oréal.
Yes. Pureology was acquired by L'Oréal in May 2007.
The website of Pureology receives about 155 thousand visits a month and ranks #155,774 among all websites worldwide.