About Purple
Purple is a company based in Oldham (United Kingdom) founded in 2012 by Gavin Wheeldon. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Purple has raised $20.84 million across 5 funding rounds from investors including BGF, BOOST&Co and Juno Capital. Purple has completed 1 acquisition, including LogicJunction. Purple offers products and services including Guest WiFi and Interactive Maps. Purple operates in a competitive market with competitors including Zenput, Bluecore, Yodle, Geoblink and Beaconsmind, among others.
- Headquarter Oldham, United Kingdom
- Founders Gavin Wheeldon
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Purple Wifi Limited
- Date of Incorporation 04 Dec, 2007
- Jurisdiction BURY, LANCASHIRE, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20.84 M (USD)
in 5 rounds
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Latest Funding Round
$12.74 M (USD), Series B
Oct 31, 2023
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Investors
BGF
& 6 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Purple
Purple offers a comprehensive portfolio of products and services, including Guest WiFi and Interactive Maps. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Guest WiFi solutions are provided for secure connectivity.
Interactive Maps are offered for seamless visitor navigation.
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Funding Insights of Purple
Purple has successfully raised a total of $20.84M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $12.74 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $12.7M
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First Round
First Round
(14 Jan 2015)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Series B - Purple | Valuation |
investors |
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| Jun, 2021 | Amount | Series A - Purple | Valuation |
investors |
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| Sep, 2016 | Amount | Series A - Purple | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Purple
Purple has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BGF, BOOST&Co and Juno Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Private equity and debt are provided to middle market companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Purple
Purple has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LogicJunction. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of a Bluetooth and WiFi-based indoor navigation system for various industries
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2000 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Purple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Purple Comparisons
Competitors of Purple
Purple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Bluecore, Yodle, Geoblink and Beaconsmind, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Automated personalized trigger-based emails are delivered for e-commerce behavior.
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| domain | founded_year | HQ Location |
Online marketing service provider to local businesses
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| domain | founded_year | HQ Location |
Location intelligence is delivered via a SaaS geospatial BI platform.
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| domain | founded_year | HQ Location |
Location-based marketing solutions for retail are delivered using Beacon technology.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Purple
Frequently Asked Questions about Purple
When was Purple founded?
Purple was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Purple located?
Purple is headquartered in Oldham, United Kingdom. It is registered at Oldham, Greater Manchester, United Kingdom.
Who is the current CEO of Purple?
Gavin Wheeldon is the current CEO of Purple. They have also founded this company.
Is Purple a funded company?
Purple is a funded company, having raised a total of $20.84M across 5 funding rounds to date. The company's 1st funding round was a Series A of $3.1M, raised on Jan 14, 2015.
What does Purple do?
Purple is engaged in delivering secure Guest WiFi solutions and Interactive Maps for enhanced visitor experiences. Services are offered across industries such as airports, healthcare, retail, and hospitality. Solutions are designed to ensure data privacy, provide analytics, and support seamless navigation through digital mapping tools. Scalable WiFi plans are provided for small businesses and enterprises, alongside customizable map features for wayfinding.
Who are the top competitors of Purple?
Purple's top competitors include Bluecore, Zenput and Beaconsmind.
What products or services does Purple offer?
Purple offers Guest WiFi and Interactive Maps.
How many acquisitions has Purple made?
Purple has made 1 acquisition, including LogicJunction.
Who are Purple's investors?
Purple has 7 investors. Key investors include BGF, BOOST&Co, Juno Capital, Bill Currie, and Sir Terry Leahy.
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