About Purple
Purple is a company based in Oldham (United Kingdom) founded in 2012 by Gavin Wheeldon was acquired by Pointr in May 2026. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Purple has raised $20.84 million across 5 funding rounds from investors including Pointr, BGF and BOOST&Co. Purple has completed 1 acquisition, including LogicJunction. Purple offers products and services including Guest WiFi and Interactive Maps. Purple operates in a competitive market with competitors including Zenput, Bluecore, Yodle, Geoblink and Beaconsmind, among others.
- Headquarter Oldham, United Kingdom
- Founders Gavin Wheeldon
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RetailTechnology
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- Legal Name Purple Wifi Limited
- Date of Incorporation 04 Dec, 2007
- Jurisdiction BURY, LANCASHIRE, ENGLAND
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Products & Services of Purple
Purple offers a comprehensive portfolio of products and services, including Guest WiFi and Interactive Maps.
Guest WiFi solutions are provided for secure connectivity.
Interactive Maps are offered for seamless visitor navigation.
People of Purple
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Funding Insights of Purple
Purple has successfully raised a total of $20.84M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $12.74 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Purple
Purple has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Pointr, BGF and BOOST&Co.
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Private equity and debt are provided to middle market companies.
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Investor details for Purple
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Investments & Acquisitions by Purple
Purple has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LogicJunction.
Investment portfolio details for Purple
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Provider of a Bluetooth and WiFi-based indoor navigation system for various industries
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Complete acquisition details for Purple
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Financial Statements - Purple
Detailed financials for Purple
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Purple Comparisons
Peer comparison for Purple
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Competitors of Purple
Purple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Bluecore, Yodle, Geoblink and Beaconsmind, among others.
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Zenput is utilized as an operations execution platform for multi-unit operators.
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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Online marketing service provider to local businesses
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Location intelligence is delivered via a SaaS geospatial BI platform.
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Location-based marketing solutions for retail are delivered using Beacon technology.
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Detailed competitors of Purple
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Latest news on Purple
Complete news archive for Purple
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Frequently Asked Questions about Purple
Purple was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Purple is headquartered in Oldham, United Kingdom. It is registered at Oldham, Greater Manchester, United Kingdom.
Gavin Wheeldon is the current CEO of Purple. They have also founded this company.
Purple is a funded company, having raised a total of $20.84M across 5 funding rounds to date.
Purple is engaged in delivering secure Guest WiFi solutions and Interactive Maps for enhanced visitor experiences. Services are offered across industries such as airports, healthcare, retail, and hospitality. Solutions are designed to ensure data privacy, provide analytics, and support seamless navigation through digital mapping tools. Scalable WiFi plans are provided for small businesses and enterprises, alongside customizable map features for wayfinding.
Purple's top competitors include Bluecore, Zenput and Beaconsmind.
Purple offers Guest WiFi and Interactive Maps.
Purple has made 1 acquisition, including LogicJunction.