About Purpose Unlimited
Purpose Unlimited is a company based in Toronto (Canada) founded in 2012.. Purpose Unlimited has raised $42.05 million across 1 funding round from investors including Allianz X. The company has 30 employees as of December 31, 2024. Purpose Unlimited has completed 1 acquisition, including Steadyhand. Purpose Unlimited offers products and services including Asset Management, Wealth Management, SMB Financing Solutions, and Retirement Solutions. Purpose Unlimited operates in a competitive market with competitors including Investec, S&P Global, Bank of America, FIS and State Street, among others.
- Headquarter Toronto, Canada
- Employees 30 as on 31 Dec, 2024
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Sectors
Financial ServicesTechnology
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$42.05 M (USD)
in 1 rounds
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Latest Funding Round
$42.05 M (USD), Series C
Feb 10, 2021
- Investors
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Employee Count
30
as on Dec 31, 2024
- Investments & Acquisitions
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Products & Services of Purpose Unlimited
Purpose Unlimited offers a comprehensive portfolio of products and services, including Asset Management, Wealth Management, SMB Financing Solutions, and Retirement Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for creating wealth pathways through innovative investments.
Empowers advisors to grow businesses via tech-driven solutions.
Provides loans to support small business economic growth.
Offers secure income options for redefining retirement planning.
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Funding Insights of Purpose Unlimited
Purpose Unlimited has successfully raised a total of $42.05M through 1 strategic funding round. The most recent funding activity was a Series C round of $42.05 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series C — $42.1M
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First Round
First Round
(10 Feb 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2021 | Amount | Series C - Purpose Unlimited | Valuation | Allianz X |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Purpose Unlimited
Purpose Unlimited has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Allianz X. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startups are funded via venture capital by Allianz-backed Allianz X.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Purpose Unlimited
Purpose Unlimited has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Steadyhand. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Customized portfolios are offered through equity and fixed income funds.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Purpose Unlimited
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Purpose Unlimited Comparisons
Competitors of Purpose Unlimited
Purpose Unlimited operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Investec, S&P Global, Bank of America, FIS and State Street, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Global banking, investment, and wealth management services are offered worldwide.
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Platform offering business intelligence solutions that combine data and actionable analytics for clients
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| domain | founded_year | HQ Location |
Commercial banking and asset management services are offered worldwide.
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| domain | founded_year | HQ Location |
Software suites for banks and financial institutions are provided.
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| domain | founded_year | HQ Location |
Financial services are provided to asset managers worldwide.
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| domain | founded_year | HQ Location |
Comprehensive banking and financial services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Purpose Unlimited
Frequently Asked Questions about Purpose Unlimited
When was Purpose Unlimited founded?
Purpose Unlimited was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Where is Purpose Unlimited located?
Purpose Unlimited is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Purpose Unlimited a funded company?
Purpose Unlimited is a funded company, having raised a total of $42.05M across 1 funding round to date. The company's 1st funding round was a Series C of $42.05M, raised on Feb 10, 2021.
How many employees does Purpose Unlimited have?
As of Dec 31, 2024, the latest employee count at Purpose Unlimited is 30.
What does Purpose Unlimited do?
Purpose Unlimited was established in 2012 in Toronto, Canada, within the financial services sector. Wealth management solutions are delivered to clients, including investment advisory and portfolio oversight. Operations are centered on supporting individual and institutional investors through customized strategies. The firm maintains its headquarters in Toronto, where regional market dynamics are addressed in service provision. Focus remains on compliance and risk assessment in wealth preservation.
Who are the top competitors of Purpose Unlimited?
Purpose Unlimited's top competitors include Investec, S&P Global and Bank of America.
What products or services does Purpose Unlimited offer?
Purpose Unlimited offers Asset Management, Wealth Management, SMB Financing Solutions, and Retirement Solutions.
How many acquisitions has Purpose Unlimited made?
Purpose Unlimited has made 1 acquisition, including Steadyhand.
Who are Purpose Unlimited's investors?
Purpose Unlimited has 1 investor. Key investors include Allianz X.
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