About Purpose Unlimited
Purpose Unlimited is a company based in Toronto (Canada) founded in 2012. Purpose Unlimited has raised $42.05 million across 1 funding round from investors including Allianz X. The company has 30 employees. Purpose Unlimited has completed 1 acquisition, including Steadyhand. Purpose Unlimited offers products and services including Asset Management, Wealth Management, SMB Financing Solutions, and Retirement Solutions. Purpose Unlimited operates in a competitive market with competitors including Investec, S&P Global, Bank of America, FIS and State Street, among others.
- Headquarter Toronto, Canada
- Employees 30
- SectorsFinancial ServicesTechnology
- Email••••••••
- Phone•••• ••••
- Website purpose-unlimited.com/home
- Social LinkedIn
- Total Equity Funding$42.05M (USD)
in 1 rounds
- Latest Funding Round$42.05M (USD), Series C
Feb 2021
- Investors
- Employee Count30
- Investments & Acquisitions
Products & Services of Purpose Unlimited
Purpose Unlimited offers a comprehensive portfolio of products and services, including Asset Management, Wealth Management, SMB Financing Solutions, and Retirement Solutions.
Platform for creating wealth pathways through innovative investments.
Empowers advisors to grow businesses via tech-driven solutions.
Provides loans to support small business economic growth.
Offers secure income options for redefining retirement planning.
Funding Insights of Purpose Unlimited
Purpose Unlimited has successfully raised a total of $42.05M through 1 strategic funding round. The most recent funding activity was a Series C round of $42.05 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42.05M
- Total Rounds 1
- Last Round Series C — $42.05M
- First Round $42.05M
(Feb 2021)
- Investors Count 1
All 1 funding rounds of Purpose Unlimited with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $42.05M | Series C | – | Allianz X | – |
1 investors in total: 1 institutional.
Investors in Purpose Unlimited
Purpose Unlimited has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Allianz X.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are funded via venture capital by Allianz-backed Allianz X. | – | allianzx.com | Munich, Germany |
Investor details for Purpose Unlimited
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Purpose Unlimited
24 people are tracked at Purpose Unlimited (17 in leadership, 7 in team); the tracked headcount is 30.
| Name | Role | Group |
|---|---|---|
Jessica Palter | Chief Legal Officer | Leadership |
Tyler Meyrick | Chief Financial Officer | Leadership |
Paloma Tonaco | Chief People Officer | Leadership |
Som Seif | Founder & CEO | Leadership |
Marlo Kravetsky | Head Of Regulatory Affairs, Chief Privacy Officer, SVP | Leadership |
Marcus Chalmers | Director Of Finance | Leadership |
Julien Finucan | Senior Vice President, Finance | Leadership |
Savita Lonial | Director - Product | Leadership |
Marie Snyder | Executive Assistant To CEO | Leadership |
Matthew Raposo | Senior Director, Lending Products | Leadership |
Dave Nugent | Chief Product Officer | Leadership |
Chris Shiu | Vice President, Corporate Development | Leadership |
Gary Hsu | Head Of Operations And Administration | Leadership |
Hilary Fisher | Senior People & Culture Business Partner | Leadership |
Jeff Gans | Chief Customer Officer | Leadership |
Nicolas Beaudoin Ullsten | Director, Client Experience & Service Transformation | Leadership |
Fraser Stark | President, Longevity Retirement Platform | Leadership |
Agnes Michalowski | Senior Manager, People & Culture | Team |
Cyndie Flett | Executive & High Performance Coach | Team |
Frances Hera dela Cruz | Senior Learning & Development Specialist | Team |
4 more people are available in the full profile.
Complete people profiles for Purpose Unlimited
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Purpose Unlimited
Purpose Unlimited has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Steadyhand.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customized portfolios are offered through equity and fixed income funds. | steadyhand.com | Vancouver, Canada | 2006 | Mar 2025 | •••• |
Complete acquisition details for Purpose Unlimited
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Exports
Verified entity values are shown only after access is granted.
Timeline of Purpose Unlimited
3 dated milestones of Purpose Unlimited across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Purpose Unlimited is founded.
- Funding First funding round of $42.1M.
- Acquisition Acquires Steadyhand.
Competitors of Purpose Unlimited
Purpose Unlimited operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Investec, S&P Global, Bank of America, FIS and State Street, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| investec.com | 1974 | London, United Kingdom | – | 9,444 | Global banking, investment, and wealth management services are offered worldwide. | |
| spglobal.com | 1917 | New York, United States | $8M | 5,000 | Platform offering business intelligence solutions that combine data and actionable analytics for clients | |
| bankofamerica.com | 1904 | Charlotte, United States | – | 208,000 | Commercial banking and asset management services are offered worldwide. | |
| fisglobal.com | 1968 | Jacksonville, United States | – | 22,604 | Software suites for banks and financial institutions are provided. | |
| statestreet.com | 1792 | Boston, United States | – | 46,000 | Financial services are provided to asset managers worldwide. | |
| rbc.com | 1864 | Toronto, Canada | – | 500 | Comprehensive banking and financial services are provided globally. | |
| sunlife.com | 1865 | Toronto, Canada | – | 32,002 | Insurance and asset management services are offered to diverse clients. | |
| fairfax.ca | 1985 | Toronto, Canada | – | 38,040 | Property & casualty insurance company | |
| cifinancial.com | 1965 | Toronto, Canada | – | 335 | Wealth management and asset management advisory services are provided. | |
| eatonvance.com | 1924 | Boston, United States | – | – | Platform offering mutual funds and investment management solutions |
Detailed competitors of Purpose Unlimited
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Purpose Unlimited
The website of Purpose Unlimited (purpose-unlimited.com) receives about 6.3K visits a month.
- Monthly visits6.3K
▲ 89.8% vs previous month
Latest news on Purpose Unlimited
Complete news archive for Purpose Unlimited
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Purpose Unlimited
10 companies that operate in the same segment as Purpose Unlimited (Asset Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | Boston, Massachusetts, United States | USD 517.99 M | – | – | |
Provides mutual funds management and financial advisory services. | 1987 | Mumbai, Maharashtra, India | – | – | – | |
Global banking, investment, and wealth management services are offered worldwide. | 1974 | London, England, United Kingdom | – | USD 6.37 B | 7,550 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Diversified investment management services are offered across multiple asset classes. | 2001 | Rio De Janeiro, Rio De Janeiro, Brazil | USD 273 M | – | – | |
Mutual funds, portfolio management, and retirement planning services are offered. | 2001 | Mumbai, Maharashtra, India | USD 142.4 M | USD 180.76 M | 1,840 | |
Investment banking services are delivered across multiple financial sectors. | 1869 | New York, New York, United States | – | USD 126.21 B | 46,500 | |
Universal banking and financial advisory services are provided globally. | 1865 | London, England, United Kingdom | – | USD 141.4 B | 211,000 | |
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | – | USD 78.79 B | 29,090 | |
Online platform for stock trading, mutual funds, and investment tools. | 1994 | Mumbai, Maharashtra, India | – | – | – |
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Frequently Asked Questions about Purpose Unlimited
Purpose Unlimited was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Purpose Unlimited is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Purpose Unlimited is a funded company, having raised a total of $42.05M across 1 funding round to date. The company's 1st funding round was a Series C of $42.05M, raised on Feb 2021.
Purpose Unlimited has 30 employees.
Purpose Unlimited was established in 2012 in Toronto, Canada, within the financial services sector. Wealth management solutions are delivered to clients, including investment advisory and portfolio oversight. Operations are centered on supporting individual and institutional investors through customized strategies. The firm maintains its headquarters in Toronto, where regional market dynamics are addressed in service provision. Focus remains on compliance and risk assessment in wealth preservation.
Purpose Unlimited's top competitors include Investec, S&P Global and Bank of America.
Purpose Unlimited offers Asset Management, Wealth Management, SMB Financing Solutions, and Retirement Solutions.
Purpose Unlimited has made 1 acquisition, including Steadyhand.
Purpose Unlimited has 1 investor. Key investors include Allianz X.