Pursway
About Pursway
Pursway is a Technology company based in Herzliya (Israel), and was acquired by Interpublic in September 2015. Marketing analytics platform for targeting audience. Pursway has raised $13.2 million across 2 funding rounds from investors including Interpublic, Battery Ventures and Globespan Capital Partners. Pursway offers products and services including Media Planning Services and Digital Marketing Services. Its focus areas include Enterprise Applications, Sales Force Automation, Lead Management and MarketingTech.
Company details
A marketing analytics platform is operated by Pursway from Herzliya, Israel, in the marketing technology sector. Customer acquisition, cross-selling, and retention are supported through analysis of customer and prospect data. Relationships among users are mapped via a proprietary algorithm to generate insights. The Pivo product suite is provided to link buyers and prospects for targeting purposes. The company was formerly known as Datanetis.
- Headquarters Herzliya, Israel
- Stage Acquired
- SectorsTechnology
- Website pursway.com
- Social LinkedIn X Facebook Instagram
- Acquired by Interpublic (Sep 2015)
- Total Equity Funding$13.2M (USD)
in 2 rounds
- Latest Funding Round$7.2M (USD), Series B
Oct 2013
- InvestorsInterpublic
& 2 more
- Acquired byInterpublic
(Sep 2015)
Products & Services of Pursway
Pursway offers a comprehensive portfolio of products and services, including Media Planning Services and Digital Marketing Services.
Provides strategic media planning and buying for client campaigns
Offers analytics and customization for online advertising efforts
Funding Insights of Pursway
Pursway has successfully raised a total of $13.2M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7.2 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.2M
- Total Rounds 2
- Last Round Series B — $7.2M
- First Round $6M
(Feb 2010)
- Investors Count 2
All 2 funding rounds of Pursway with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $7.2M | Series B | – | – | |
| Feb 2010 | $6M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Pursway
Pursway has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Interpublic, Battery Ventures and Globespan Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
VC firm investing in companies in the US | globespancapital.com | Boston, United States | ||
Advertising and marketing services are delivered globally by Interpublic. | 1961 | interpublic.com | New York, United States |
Investor details for Pursway
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pursway
1 people are tracked at Pursway (1 in leadership).
| Name | Role | Group |
|---|---|---|
Dave Ellenberger | Chief Executive Officer | Leadership |
Complete people profiles for Pursway
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pursway
3 dated milestones of Pursway across 5 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series B, of $7.2M.
- Exit Acquired by Interpublic.
Web traffic of Pursway
Websites that share an audience with Pursway (pursway.com).
Websites whose visitors overlap most with Pursway. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
smg.itechart-group.com | smg.itechart-group.com | 100% | – | ||
| crunchbase.com | 77% | 3.7M | #12,418 | View details | |
| socialchorus.com | 63% | 594.2K | #124,439 | View details |
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Frequently Asked Questions about Pursway
Pursway is headquartered in Herzliya, Israel. It is registered at Herzliya, Central District, Israel.
Pursway is a funded company, having raised a total of $13.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Feb 2010.
A marketing analytics platform is operated by Pursway from Herzliya, Israel, in the marketing technology sector. Customer acquisition, cross-selling, and retention are supported through analysis of customer and prospect data. Relationships among users are mapped via a proprietary algorithm to generate insights. The Pivo product suite is provided to link buyers and prospects for targeting purposes. The company was formerly known as Datanetis.
Pursway offers Media Planning Services and Digital Marketing Services.
Pursway has 3 investors. Key investors include Interpublic, Battery Ventures, and Globespan Capital Partners.
Yes. Pursway was acquired by Interpublic in September 2015.