About Puzzle
Puzzle is a Technology company based in San Francisco (United States) founded in 2019 by John Cwikla and Sasha Orloff. Data management and accounting software is provided for startups. It operates on a SaaS (Software-as-a-Service) and Freemium model. Puzzle has raised $66.52 million across 3 funding rounds from investors including OnDeck, XYZ Venture Capital and General Catalyst. Its chief executive, as recorded, is Sasha Orloff. Its website puzzle.io draws about 73 thousand monthly visits. Puzzle offers products and services including Puzzle Accounting Software and AI Bookkeeping Assistant. Its focus areas include Software and Accounting Software. Its legal entity is Puzzle Financial Inc. Its competitors include Anaplan, Workday Adaptive Planning and Host Analytics; 3 of its 3 listed competitors have raised funding.
Company details
Puzzle is focused on providing AI-native accounting software tailored for startups, small businesses, and accounting firms. Solutions are offered across various stages and user types, including founders and accountants. Automation of repetitive tasks is emphasized, alongside real-time financial insights and seamless integrations with tools like Stripe and Brex. The platform is designed to save time, improve accuracy, and support better decision-making in financial management.
- Total Equity Funding$66.52M (USD)
in 3 rounds
- Latest Funding Round$30M (USD), Series B
Nov 2023
- InvestorsOnDeck
& 12 more
Products & Services of Puzzle
Puzzle offers a comprehensive portfolio of products and services, including Puzzle Accounting Software and AI Bookkeeping Assistant.
Accounting software is provided for startups and businesses.
AI assistance is offered for automated bookkeeping tasks.
Apps and channels of Puzzle
its YouTube channel Puzzle has 251 subscribers and 24 videos.
Videos from Puzzle
The most watched videos on Puzzle's YouTube channel, Puzzle (251 subscribers). Click a video to play it here.
More on Puzzle.
Funding Insights of Puzzle
Puzzle has successfully raised a total of $66.52M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $66.52M
- Total Rounds 3
- Last Round Series B — $30M
- First Round $21.52M
(Jun 2021)
- Investors Count 13
All 3 funding rounds of Puzzle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $30M | Series B | – | XYZ Venture Capital, S32 | |
| Feb 2023 | $15M | Series A | – | General Catalyst, FOG Ventures | |
| Jun 2021 | $21.52M | Series A | – | General Catalyst | – |
13 investors in total: 10 institutional and 3 angel.
Investors in Puzzle
Puzzle has secured backing from 13 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include OnDeck, XYZ Venture Capital and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage companies are managed by XYZ Venture Capital. | xyz.vc | San Francisco, United States | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Seed stage venture capital firm investing in US | kaporcapital.com | Oakland, United States | ||
Investments are focused on pre-seed and seed stage startups. | sterlingroad.com | San Francisco, United States | ||
Tech startups are funded by S32, a venture capital entity. | s32.com | Sunnyvale, United States | ||
Born Capital is focused on investing in CFOTech startups. | borncapital.vc | |||
Investments in multiple sectors are handled by FOG Ventures. | fog.ventures | San Francisco, United States | ||
Early-stage venture capital investing, network building, and founder support services. | villageglobal.vc | |||
Online platform for business loans | 2007 | ondeck.com | New York, United States |
Investor details for Puzzle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Puzzle
31 people are tracked at Puzzle (5 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
John Cwikla | Co-Founder & CTO | Leadership |
Sasha Orloff | Co-Founder & CEO | Leadership |
Lisa Kleinsorge | VP, Partnerships | Leadership |
J. Michael Welsh | Director Of Software Engineering | Leadership |
Charles Crabtree | VP Of Accounting Channel | Leadership |
Jason Mitchell | Principal Software Engineer | Team |
Brendan Saunders | Senior Software Engineer | Team |
Jonah Grossberg | Senior Software Engineer | Team |
🦁 Aslan Bakri | Senior Software Engineer | Team |
Ian Gorrie | Security | Team |
Philip Chan | Staff Software Engineer | Team |
Elliott Noel | Senior Software Engineer | Team |
Brandon Skari | Software Engineer | Team |
Tyler Geery | Software Engineer | Team |
Vivian Li | Software Engineer | Team |
Naveen Venkatesh | Software Engineering Manager | Team |
Omid Shamoil | Software Engineer II | Team |
Jian Zhang | Senior Product Designer | Team |
Josh Scotland | Senior Software Engineer | Team |
Adnaan Mukadam | Software Engineer | Team |
11 more people are available in the full profile.
Complete people profiles for Puzzle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Puzzle
3 dated milestones of Puzzle across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Puzzle is founded.
- Funding First funding round of $21.5M.
- Funding Latest funding round, Series B, of $30.0M.
Competitors of Puzzle
Puzzle has 3 listed competitors in our database, 3 of them funded. They include Anaplan, Workday Adaptive Planning and Host Analytics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| anaplan.com | 2006 | San Francisco, United States | $300M | 834 | Operational planning and forecasting solutions are offered to businesses. | |
| adaptiveinsights.com | 2003 | Palo Alto, United States | $150.35M | 416 | Cloud-based financial planning and analytics are delivered via SaaS. | |
| hostanalytics.com | 2000 | Redwood, United States | $72.15M | 153 | Cloud-based EPM applications for financial planning and analytics are delivered. |
Detailed competitors of Puzzle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Puzzle
The website of Puzzle (puzzle.io) receives about 72.8K visits a month and ranks #457,140 among all websites worldwide, #412 in Puzzles and Brainteasers.
- Monthly visits72.8K
▲ 16.8% vs previous month
- Unique visitors23.3K
per month
- Global rank#457,140
among all websites
- Category rank#412
Games · Puzzles and Brainteasers
- Bounce rate42%
- Pages per visit3.7
- Average visit2 min 30 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with Puzzle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
im-a-puzzle.com | im-a-puzzle.com | 100% | #1,116,394 | – | |
| buffalogames.com | 88% | 219.5K | #136,868 | View details | |
jigsawpuzzles.io | jigsawpuzzles.io | 80% | #150,364 | – | |
puzzel.org | puzzel.org | 78% | #69,649 | – | |
jigzone.com | jigzone.com | 78% | #52,610 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Puzzle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Finance & Accounting Applications
3 companies that operate in the same segment as Puzzle (Finance & Accounting Applications) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Financial and accounting software is developed for businesses and individuals. | 1983 | Mountain View, California, United States | USD 49.62 M | USD 21.45 B | 18,200 |
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Related news about Puzzle
Complete news archive for Puzzle
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- Full article archive
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- Older coverage
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Frequently Asked Questions about Puzzle
Puzzle was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Puzzle is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Sasha Orloff is the CEO of Puzzle, as recorded in our data. They have also founded this company.
Puzzle is a funded company, having raised a total of $66.52M across 3 funding rounds to date. The company's 1st funding round was a Series A of $21.52M, raised on Jun 2021.
Puzzle is focused on providing AI-native accounting software tailored for startups, small businesses, and accounting firms. Solutions are offered across various stages and user types, including founders and accountants. Automation of repetitive tasks is emphasized, alongside real-time financial insights and seamless integrations with tools like Stripe and Brex. The platform is designed to save time, improve accuracy, and support better decision-making in financial management.
Puzzle's top competitors include Workday Adaptive Planning, Anaplan and Host Analytics.
Puzzle offers Puzzle Accounting Software and AI Bookkeeping Assistant.
Puzzle has 13 investors. Key investors include OnDeck, XYZ Venture Capital, General Catalyst, Felicis Ventures, and Kapor Capital.
Puzzle operates through Puzzle Financial Inc..