Qsic

Melbourne, Australia Founded: 2012 • Age: 14 yrs
Music streaming solutions are provided for businesses and retail environments.
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About Qsic

Qsic is a company based in Melbourne (Australia) founded in 2012 by Matthew Elsley and Nick Larkins.. Qsic has raised $44 million across 2 funding rounds from investors including Hedosophia and Carthona Capital. Qsic offers products and services including AI Audio Platform, HQ Platform, and Campaign Reporting. Qsic operates in a competitive market with competitors including Soundtrack Your Brand, PlayNetwork, Listen, Mood Media and Audio Network, among others.

  • Headquarter Melbourne, Australia
  • Founders Matthew Elsley, Nick Larkins
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Music, Audio & Performing Arts
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $44 M (USD)

    in 2 rounds

  • Latest Funding Round
    $40 M (USD), Series B

    Jan 30, 2025

  • Investors
    Hedosophia

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Qsic

Qsic offers a comprehensive portfolio of products and services, including AI Audio Platform, HQ Platform, and Campaign Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI-driven tool for curating and managing in-store music and messaging.

Platform to monitor and control retail networks and audio devices.

Service for tracking advertising sales and customer engagement metrics.

People of Qsic
Headcount 10-50
Employee Profiles 11
Board Members and Advisors 2
Employee Profiles
People
Joyce Kan
Software Engineer
People
Graeme Clark
Chief Financial Officer
People
Nick Larkins
Co-Founder & Chief Product Officer
People
Andrew Gobbo
General Manager

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Funding Insights of Qsic

Qsic has successfully raised a total of $44M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $40 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $40.0M
  • First Round

    (12 May 2021)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2025 Amount Series B - Qsic Valuation Hedosophia
May, 2021 Amount Series A - Qsic Valuation Carthona Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Qsic

Qsic has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Hedosophia and Carthona Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investments in growth-stage companies are made by Hedosophia.
Founded Year Domain Location
US and Australian tech and life sciences are invested in.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Qsic

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Qsic

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Qsic Comparisons

Employees
+
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Competitors of Qsic

Qsic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Soundtrack Your Brand, PlayNetwork, Listen, Mood Media and Audio Network, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Music streaming solutions for businesses are provided.
domain founded_year HQ Location
Audience engagement solution provider for music businesses
domain founded_year HQ Location
Customized ringback music and status messages are delivered to callers.
domain founded_year HQ Location
Delivers in-store music solutions to enhance business environments.
domain founded_year HQ Location
Production music & sound recording library
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Qsic

Frequently Asked Questions about Qsic

When was Qsic founded?

Qsic was founded in 2012 and raised its 1st funding round 9 years after it was founded.

Where is Qsic located?

Qsic is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Who is the current CEO of Qsic?

Matthew Elsley is the current CEO of Qsic. They have also founded this company.

Is Qsic a funded company?

Qsic is a funded company, having raised a total of $44M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on May 12, 2021.

What does Qsic do?

Qsic was founded in 2012 and is headquartered in Melbourne, Australia. Services in the music streaming sector are offered to businesses, shops, and pubs through professionally curated in-store playlists. A catalog of commercially licensed tracks is maintained to ensure compliance. Operations focus on subscription-based monetization, supporting ambient music needs in commercial settings across the region.

Who are the top competitors of Qsic?

Qsic's top competitors include Soundtrack Your Brand, Vibenomics and Audio Network.

What products or services does Qsic offer?

Qsic offers AI Audio Platform, HQ Platform, and Campaign Reporting.

Who are Qsic's investors?

Qsic has 2 investors. Key investors include Hedosophia, and Carthona Capital.

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