About R2B2cz
R2B2cz is a company based in Prague (Czechia) founded in 2006 was acquired by Genesis Capital in August 2020.. R2B2cz offers products and services including Programmatic Advertising Service, AYM Platform, and SSP Partnerships. R2B2cz operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
- Headquarter Prague, Czechia
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name R2b2 As
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Genesis Capital
(Aug 06, 2020)
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Products & Services of R2B2cz
R2B2cz offers a comprehensive portfolio of products and services, including Programmatic Advertising Service, AYM Platform, and SSP Partnerships. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for selling ad inventory to maximize publisher earnings
System for evaluating ad sources and optimizing revenue streams
Collaborations with 21 SSPs for broader ad demand access
Funding Insights of R2B2cz
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in R2B2cz
R2B2cz has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Genesis Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Genesis Capital is engaged in providing financial advisory services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by R2B2cz
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - R2B2cz
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
R2b2cz Comparisons
Competitors of R2B2cz
R2B2cz operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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Digital media network
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about R2B2cz
When was R2B2cz founded?
R2B2cz was founded in 2006.
Where is R2B2cz located?
R2B2cz is headquartered in Prague, Czechia.
Who is the current CEO of R2B2cz?
Martin Celikovsky is the current CEO of R2B2cz.
What does R2B2cz do?
Founded in 2006 in Prague, Czech Republic, R2B2cz functions as an advertising network spanning multiple devices. Video ads, including instream, switch roll, and outstream formats, are supported alongside banner ads like takeover skins and mobile variants, plus native push-to-play options. Campaigns are enabled for TVs, web, and mobiles, with real-time bidding incorporated for hybrid TV media. Impressions, unique reach, click-through rates, and cost-per-click pricing are tracked across operations.
Who are the top competitors of R2B2cz?
R2B2cz's top competitors include Taboola, Supersonic and Comscore.
What products or services does R2B2cz offer?
R2B2cz offers Programmatic Advertising Service, AYM Platform, and SSP Partnerships.
Who are R2B2cz's investors?
R2B2cz has 1 investor. Key investors include Genesis Capital.