About R2B2cz
R2B2cz is a Media & Entertainment company based in Prague (Czechia) founded in 2006, and was acquired by Genesis Capital in August 2020. Cross-device advertising network linking TVs, computers, and mobiles. Its chief executive, as recorded, is Martin Celikovsky. R2B2cz offers products and services including Programmatic Advertising Service, AYM Platform, and SSP Partnerships. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is R2B2 as.
Company details
Founded in 2006 in Prague, Czech Republic, R2B2cz functions as an advertising network spanning multiple devices. Video ads, including instream, switch roll, and outstream formats, are supported alongside banner ads like takeover skins and mobile variants, plus native push-to-play options. Campaigns are enabled for TVs, web, and mobiles, with real-time bidding incorporated for hybrid TV media. Impressions, unique reach, click-through rates, and cost-per-click pricing are tracked across operations.
- Headquarters Prague, Czechia
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website r2b2.cz
- Social LinkedIn X
- Acquired by Genesis Capital (Aug 2020)
- Legal Name R2b2 As
- Investors
- Acquired byGenesis Capital
(Aug 2020)
Products & Services of R2B2cz
R2B2cz offers a comprehensive portfolio of products and services, including Programmatic Advertising Service, AYM Platform, and SSP Partnerships.
Platform for selling ad inventory to maximize publisher earnings
System for evaluating ad sources and optimizing revenue streams
Collaborations with 21 SSPs for broader ad demand access
Investors in R2B2cz
R2B2cz has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Genesis Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Genesis Capital is engaged in providing financial advisory services. | genesis-capital.com | Atlanta, USA |
Investor details for R2B2cz
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of R2B2cz
1 people are tracked at R2B2cz (1 in leadership).
| Name | Role | Group |
|---|---|---|
Martin Celikovsky | CEO | Leadership |
Complete people profiles for R2B2cz
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of R2B2cz
2 dated milestones of R2B2cz across 14 years, from founding to its latest funding, stage changes and deals.
- Founded R2B2cz is founded.
- Exit Acquired by Genesis Capital.
Web traffic of R2B2cz
The website of R2B2cz (r2b2.cz) receives about 2.2K visits a month.
- Monthly visits2.2K
▼ 29.3% vs previous month
Websites whose visitors overlap most with R2B2cz. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
skupinaprima.cz | skupinaprima.cz | 100% | #1,380,803 | – |
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Frequently Asked Questions about R2B2cz
R2B2cz was founded in 2006.
R2B2cz is headquartered in Prague, Czechia.
Martin Celikovsky is the CEO of R2B2cz, as recorded in our data.
Founded in 2006 in Prague, Czech Republic, R2B2cz functions as an advertising network spanning multiple devices. Video ads, including instream, switch roll, and outstream formats, are supported alongside banner ads like takeover skins and mobile variants, plus native push-to-play options. Campaigns are enabled for TVs, web, and mobiles, with real-time bidding incorporated for hybrid TV media. Impressions, unique reach, click-through rates, and cost-per-click pricing are tracked across operations.
R2B2cz offers Programmatic Advertising Service, AYM Platform, and SSP Partnerships.
R2B2cz has 1 investor. Key investors include Genesis Capital.
R2B2cz operates through R2b2 As.
Yes. R2B2cz was acquired by Genesis Capital in August 2020.