About R2i
R2i is a company based in Baltimore (United States) founded in 2004 by Chris Chodnicki was acquired by Protiviti in December 2022. R2i has raised $17.5 million across 5 funding rounds from investors including Protiviti, Gladstone Capital and ORIX USA. R2i has completed 1 acquisition, including CatapultWorks. R2i offers products and services including Marketing Services and Customer Experience Optimization.
- Total Equity Funding$17.5M (USD)
in 5 rounds
- Latest Funding Round$20M (USD), Debt – Conventional
Dec 2018
- InvestorsProtiviti
& 3 more
- Investments & Acquisitions
- Acquired by
Products & Services of R2i
R2i offers a comprehensive portfolio of products and services, including Marketing Services and Customer Experience Optimization.
Holistic strategies and campaigns are developed to understand customer behavior and drive impactful experiences through efficient targeting and optimization.
Customer experiences are optimized by connecting operations with insights from sales, service, and market demand to enhance brand perception and loyalty.
Funding Insights of R2i
R2i has successfully raised a total of $17.5M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $20 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.5M
- Total Rounds 5
- Last Round Debt – Conventional — $20M
- First Round $7.5M
(Dec 2012)
- Investors Count 2
All 5 funding rounds of R2i with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $20M | Debt – Conventional | – | – | |
| Sep 2016 | – | Series B | – | – | – |
| Dec 2015 | $3.6M | Series B | – | – | – |
| Mar 2015 | $6.4M | Series B | – | – | – |
| Dec 2012 | $7.5M | Series A | – | ORIX | – |
4 investors in total: 4 institutional.
Investors in R2i
R2i has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Protiviti, Gladstone Capital and ORIX USA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financing solutions are provided to lower middle market companies. | 2001 | gladstonecapital.com | Mclean, United States | |
ORIX USA is engaged in middle market asset management and lending. | – | orix.com | Dallas, United States | |
Global private equity and venture capital investments in B2B Tech & Services companies. | – | bairdcapital.com | - | |
Provider of IT consulting, risk & compliance, digital transformation, and internal auditing services | 2002 | protiviti.com | Menlo Park, United States |
Investor details for R2i
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of R2i
7 people are tracked at R2i (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Chris Chodnicki | Co-Founder | Leadership |
Jennifer Quinlan | CEO | Leadership |
Omar Hameed | Senior Director of Technology | Leadership |
Tina Jacobs | VP, Growth Marketing | Leadership |
Dan Hixson | VP, Solutions Engineering | Leadership |
Stephan Pfaff | Senior Director, Enterprise Architecture | Leadership |
Kris Barnes | Senior Technical Project Manager | Team |
Complete people profiles for R2i
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by R2i
R2i has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CatapultWorks.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Integrated demand marketing services are provided, including media and analytics. | catapultworks.com | Campbell, United States | 1993 | Mar 2015 | •••• |
Complete acquisition details for R2i
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of R2i
6 dated milestones of R2i across 18 years, from founding to its latest funding, stage changes and deals.
- Founded R2i is founded.
- Funding First funding round of $7.5M.
- Acquisition Acquires CatapultWorks.
- Exit Acquired by Baird Capital.
- Funding Latest funding round, Debt – Conventional, of $20.0M.
- Exit Acquired by Protiviti.
Web traffic of R2i
Websites that share an audience with R2i (r2integrated.com).
Websites whose visitors overlap most with R2i. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
planitagency.com | planitagency.com | 100% | – | #5,167,741 | – |
mghus.com | mghus.com | 98% | – | #5,220,569 | – |
| warschawski.com | 97% | – | #3,681,171 | View details | |
| ainsleyagency.com | 86% | 680.7K | #8,135,616 | View details | |
| heinzmarketing.com | 80% | 680.7K | #2,347,975 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for R2i
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about R2i
R2i was founded in 2004 and raised its 1st funding round 8 years after it was founded.
R2i is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Jennifer Quinlan is the current CEO of R2i.
R2i is a funded company, having raised a total of $17.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7.5M, raised on Dec 2012.
R2i was established in 2004 in Baltimore, United States, as a provider in the digital marketing sector. Services encompassing online advertising, web development, and content strategy are delivered by the company. Operations are centered in the United States, with leadership provided by CEO Jennifer Quinlan and Co-Founder Chris Chodnicki. Focus is maintained on supporting client digital presence through targeted marketing solutions.
R2i offers Marketing Services and Customer Experience Optimization.
R2i has made 1 acquisition, including CatapultWorks.
R2i has 4 investors. Key investors include Protiviti, Gladstone Capital, ORIX USA, and Baird Capital.
R2i operates through Protiviti Inc.
Yes. R2i was acquired by Protiviti in December 2022.