About Rabbit Hole
Rabbit Hole is a company based in Louisville (United States) founded in 2012 by Kaveh Zamanian was acquired by Pernod Ricard in June 2019. Rabbit Hole offers products and services including Cavehill Four Grain Bourbon, Heigold High Rye Bourbon, Dareringer Sherry Cask Finished Bourbon, Boxergrail Sour Mash Rye Whiskey, and Bespoke Gin. Rabbit Hole operates in a competitive market with competitors including Constellation Brands, Diageo, Brown-Forman, Q Mixers and Ole Smoky, among others.
- Headquarter Louisville, United States
- Founders Kaveh Zamanian
- SectorsConsumer
- Website category Food and Drink · Beverages
- Website rabbitholedistillery.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Pernod Ricard (Jun 2019)
- Legal Name Rabbit Hole Spirits, Llc
- Investors
- Acquired byPernod Ricard
(Jun 2019)
Products & Services of Rabbit Hole
Rabbit Hole offers a comprehensive portfolio of products and services, including Cavehill Four Grain Bourbon, Heigold High Rye Bourbon, Dareringer Sherry Cask Finished Bourbon, Boxergrail Sour Mash Rye Whiskey, and Bespoke Gin.
Premium four grain bourbon whiskey for sipping.
High rye content bourbon whiskey with rich flavors.
Sherry-finished bourbon whiskey offering unique taste profiles.
Sour mash rye whiskey for versatile cocktail use.
London dry gin crafted for premium mixing.
French wheat vodka known for smooth texture.
Apps and channels of Rabbit Hole
its YouTube channel Rabbit Hole has 1.66K subscribers and 30 videos.
Videos from Rabbit Hole
The most watched videos on Rabbit Hole's YouTube channel, Rabbit Hole (1.66K subscribers). Click a video to play it here.
More on Rabbit Hole.
Investors in Rabbit Hole
Rabbit Hole has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Pernod Ricard.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wines, spirits, and champagnes are produced and distributed worldwide. | 1975 | pernod-ricard.com | Paris, France |
Investor details for Rabbit Hole
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People of Rabbit Hole
1 people are tracked at Rabbit Hole (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kaveh Zamanian | Founder & CEO | Leadership |
Complete people profiles for Rabbit Hole
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Rabbit Hole
2 dated milestones of Rabbit Hole across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Rabbit Hole is founded.
- Exit Acquired by Pernod Ricard.
Competitors of Rabbit Hole
Rabbit Hole operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constellation Brands, Diageo, Brown-Forman, Q Mixers and Ole Smoky, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cbrands.com | 1945 | Altoona, United States | – | 10,700 | Multi-category alcoholic beverage company | |
| diageo.com | 1886 | London, United Kingdom | – | 1,966 | Multi-category alcoholic beverage company | |
| brown-forman.com | 1870 | Louisville, United States | – | 442 | Alcoholic beverages are manufactured and marketed worldwide by Brown-Forman. | |
| qmixers.com | 2006 | Brooklyn, United States | $68.68M | – | Brand of alcoholic beverages | |
| olesmoky.com | 2010 | Gatlinburg, United States | – | 354 | Whiskey brands are produced and distributed by Ole Smoky. | |
| heavensdoor.com | 2001 | Chicago, United States | $33.79M | – | Whiskey is produced and distributed under the Heaven's Door brand. | |
| heavenhill.com | 1935 | Louisville, United States | – | 8 | Multiple spirits categories are manufactured and marketed. | |
| baxus.co | 2021 | New York, United States | $5M | – | Wines and spirits are branded and marketed by BAXUS. | |
| lqrhouse.com | 2021 | Miami Beach, United States | $1.5M | – | Brand of wines and tequila |
Detailed competitors of Rabbit Hole
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Rabbit Hole
The website of Rabbit Hole (rabbitholedistillery.com) receives about 27.1K visits a month and ranks #917,607 among all websites worldwide, #2,335 in Beverages.
- Monthly visits27.1K
▼ 13.5% vs previous month
- Unique visitors15.6K
per month
- Global rank#917,607
among all websites
- Category rank#2,335
Food and Drink · Beverages
- Bounce rate49%
- Pages per visit2.1
- Average visit1 min 40 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Rabbit Hole. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| copperandkings.com | 100% | 3.1K | #4,155,683 | View details | |
harrisorganicwine.com.au | harrisorganicwine.com.au | 98% | – | #1,085,738 | – |
beamdistilling.com | beamdistilling.com | 94% | – | #828,265 | – |
letsgolouisville.com | letsgolouisville.com | 93% | – | #2,254,727 | – |
whiskyglass.com | whiskyglass.com | 92% | – | #1,975,073 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Rabbit Hole
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Rabbit Hole
Complete news archive for Rabbit Hole
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Rabbit Hole
10 companies that operate in the same segment as Rabbit Hole (Alcoholic & Tobacco Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Wines, spirits, and champagnes are produced and distributed worldwide. | 1975 | Paris, France | – | USD 10.71 B | 19,560 | |
Flavored craft beers are produced and distributed by Bira 91. | 2015 | Delhi, Delhi, India | USD 456.92 M | USD 105.75 M | 1,020 | |
Brand of beer | 2017 | Milford, United States | USD 251.44 M | – | – | |
Beer and cider brands are produced and marketed worldwide. | 1864 | Amsterdam, Netherlands | – | USD 26.58 B | 86,000 | |
Multi-category alcoholic beverage company | 1886 | London, England, United Kingdom | – | USD 19.36 B | 29,630 | |
Beer production, marketing, and sales are managed globally. | 2008 | Brussels, Brussels-capital Region, Belgium | – | USD 103.65 M | 2,054 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Premium beers, ciders, and non-alcoholic drinks are produced and distributed. | 1847 | Copenhagen, Denmark | USD 765.14 M | USD 14.02 B | 32,100 | |
Beer brands are produced and distributed by Ambev in Brazil. | 1999 | Sao Paulo, Brazil | – | USD 16.11 B | 43,000 |
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Frequently Asked Questions about Rabbit Hole
Rabbit Hole was founded in 2012.
Rabbit Hole is headquartered in Louisville, United States. It is registered at Louisville, Kentucky, United States.
Kaveh Zamanian is the current CEO of Rabbit Hole. They have also founded this company.
Rabbit Hole was established in 2012 in Louisville, United States, as a distillery focused on the spirits sector. Whiskey production and branding are handled through operations centered in Kentucky. The company is led by Kaveh Zamanian, serving as founder and CEO. Distribution occurs domestically and internationally within the alcoholic beverages industry, with emphasis on craft distillation processes and product quality standards.
Rabbit Hole's top competitors include Diageo, Brown-Forman and Constellation Brands.
Rabbit Hole offers Cavehill Four Grain Bourbon, Heigold High Rye Bourbon, Dareringer Sherry Cask Finished Bourbon, Boxergrail Sour Mash Rye Whiskey, and 2 more products and services.
Rabbit Hole has 1 investor. Key investors include Pernod Ricard.
Rabbit Hole operates through Rabbit Hole Spirits, Llc.
Yes. Rabbit Hole was acquired by Pernod Ricard in June 2019.

