About RAC
RAC is a Transportation, Automotive & Logistics company based in Walsall (United Kingdom) founded in 1897, and was acquired by CVC in December 2015. Vehicle parts and accessories are sold via an online platform. It operates in the Transportation, Automotive & Logistics and Financial Services sectors. RAC has raised $20.37 million across 2 funding rounds from investors including Aviva, The Carlyle Group and CVC. RAC has completed 2 acquisitions, including Dekk1 and Nebula Systems. Its chief executive, as recorded, is Dave Hobday. Its website rac.co.uk draws about 4.9 million monthly visits. RAC offers products and services including Breakdown Cover, Car Insurance, and Mobile Mechanics. Its focus areas include Insurance Carriers, Diversified, Auto and Auto Retail & Aftersales. Its legal entity is RAC FINANCIAL SERVICES LIMITED. Its competitors include Aviva and Lloyd’s; 1 of its 2 listed competitors has raised funding.
Company details
RAC was founded in 1897 and is headquartered in Walsall, United Kingdom. The company operates in the automotive sector as an online platform where parts and accessories for vehicles are provided. Products such as batteries, mats, motorcycle components, maintenance items, cleaning tools, chargers, boosters, car security devices, and electric vehicle parts are available. Purchases are completed by users submitting payment and personal details.
- Headquarters Walsall, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsFinancial Services
- Website category Finance · Insurance
- Website rac.co.uk
- Social LinkedIn X Facebook YouTube
- Acquired by CVC (Dec 2015)
- Legal Name Rac Financial Services Limited
- Date of Incorporation 06 Jul, 2004
- Jurisdiction WALSALL
Products & Services of RAC
RAC offers a comprehensive portfolio of products and services, including Breakdown Cover, Car Insurance, and Mobile Mechanics.
Assists with vehicle breakdowns and roadside repairs quickly.
Provides coverage for vehicles against accidents and damages.
Offers on-site vehicle servicing and repairs at home.
Apps and channels of RAC
its YouTube channel RAC has 8.08K subscribers and 30 videos.
Videos from RAC
The most watched videos on RAC's YouTube channel, RAC (8.08K subscribers). Click a video to play it here.
More on RAC.
Funding Insights of RAC
RAC has successfully raised a total of $20.37M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $71.95 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.37M
- Total Rounds 2
- Last Round Debt – Conventional — $71.95M
- First Round $20.37M
(Nov 2011)
- Investors Count 1
All 2 funding rounds of RAC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $71.95M | Debt – Conventional | – | – | – |
| Nov 2011 | $20.37M | Private Equity Round | – | – |
5 investors in total: 5 institutional.
Investors in RAC
RAC has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Aviva, The Carlyle Group and CVC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on energy transition and sustainable investments across Europe. | omnescapital.com | |||
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Sovereign wealth is managed and private equity investments are facilitated. | gic.com.sg | Singapore, Singapore | ||
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | ||
Insurance and asset management services are offered in multiple regions. | 1696 | aviva.com | London, United Kingdom |
Investor details for RAC
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People of RAC
1 people are tracked at RAC (1 in leadership).
| Name | Role | Group |
|---|---|---|
Dave Hobday | CEO | Leadership |
Complete people profiles for RAC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by RAC
RAC has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Dekk1 and Nebula Systems.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based automotive diagnostic and analytics services are provided. | nebulasystems.com | Buckingham, United Kingdom | 2013 | Feb 2016 | $5.64M | |
Automotive tires are sold through an online platform. | dekk1.no | Lier, Norway | 1998 | Mar 2013 | •••• |
Complete acquisition details for RAC
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Timeline of RAC
8 dated milestones of RAC across 123 years, from founding to its latest funding, stage changes and deals.
- Founded RAC is founded.
- Exit Acquired by Aviva.
- Exit Acquired by The Carlyle Group.
- Funding First funding round of $20.4M.
- Acquisition Acquires Dekk1.
- Exit Acquired by CVC.
- Acquisition Acquires Nebula Systems.
- Funding Latest funding round, Debt – Conventional, of $72.0M.
Competitors of RAC
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aviva.com | 1696 | London, United Kingdom | 27,873 | Insurance and asset management services are offered in multiple regions. | ||
| lloyds.com | 1688 | London, United Kingdom | $500M | Insurance carrier services are provided globally by Lloyd’s. |
Detailed competitors of RAC
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Web traffic of RAC
The website of RAC (rac.co.uk) receives about 4.9M visits a month and ranks #12,752 among all websites worldwide, #829 in Insurance.
- Monthly visits4.9M
▲ 5.2% vs previous month
- Unique visitors2.2M
per month
- Global rank#12,752
among all websites
- Category rank#829
Finance · Insurance
- Bounce rate51%
- Pages per visit3.1
- Average visit3 min 14 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with RAC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theaa.com | 100% | 6.8M | #8,720 | View details | |
greenflag.com | greenflag.com | 96% | #132,568 | – | |
| comparethemarket.com | 79% | #3,408 | View details | ||
| gocompare.com | 78% | 3.4M | #14,026 | View details | |
| tempcover.com | 69% | 406.3K | #98,761 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for RAC
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Related news about Rac
Complete news archive for RAC
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Frequently Asked Questions about RAC
RAC was founded in 1897 and raised its 1st funding round 114 years after it was founded.
RAC is headquartered in Walsall, United Kingdom. It is registered at Walsall, West Midlands, United Kingdom.
Dave Hobday is the CEO of RAC, as recorded in our data.
RAC is a funded company, having raised a total of $20.37M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $20.37M, raised on Nov 2011.
RAC was founded in 1897 and is headquartered in Walsall, United Kingdom. The company operates in the automotive sector as an online platform where parts and accessories for vehicles are provided. Products such as batteries, mats, motorcycle components, maintenance items, cleaning tools, chargers, boosters, car security devices, and electric vehicle parts are available. Purchases are completed by users submitting payment and personal details.
RAC offers Breakdown Cover, Car Insurance, and Mobile Mechanics.
RAC has made 2 acquisitions, including Dekk1, and Nebula Systems.
RAC has 5 investors. Key investors include Aviva, The Carlyle Group, CVC, Omnes Capital, and GIC.
RAC operates through Rac Financial Services Limited.
Yes. RAC was acquired by CVC in December 2015.
The website of RAC receives about 4.9 million visits a month and ranks #12,752 among all websites worldwide.