About Rakuten Card
Rakuten Card is a Financial Services company based in Setagaya (Japan) founded in 2001. Debit card from Rakuten. Its website rakuten-card.co.jp draws about 34.8 million monthly visits. Its focus areas include FinTech, Payments, Consumer Payments and Payment Cards. Its competitors include Kyash, Valuedesign and WAON; 1 of its 3 listed competitors has raised funding.
Company details
Rakuten Card was established in 2001 and is based in Setagaya, Japan. Prepaid debit cards bearing Visa, MasterCard, or JCB licenses are provided by this division of the Rakuten company, which operates in the financial services sector. Solutions for payment processing and financial management are extended to both businesses and individuals through these cards, supporting electronic commerce activities primarily in Japan.
- Headquarters Setagaya, Japan
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Website rakuten-card.co.jp
- Social X Facebook
- Investors
Funding Insights of Rakuten Card
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Rakuten Card with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2002 | Seed | β | β |
1 investors in total: 1 institutional.
Investors in Rakuten Card
Rakuten Card has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advantage Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Japanese companies are funded through offline-focused VC and PE investments. | advantagepartners.com | Minato City, Japan |
Investor details for Rakuten Card
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- Complete investor list
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Timeline of Rakuten Card
2 dated milestones of Rakuten Card across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Rakuten Card is founded.
- Funding First funding round.
Competitors of Rakuten Card
Rakuten Card has 3 listed competitors in our database, 1 of them funded. They include Kyash, Valuedesign and WAON.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kyash.co | 2015 | Tokyo, Japan | $110.15M | Virtual and prepaid cards are provided for mobile payments. | ||
| valuedesign.jp | 2006 | Chuo, Japan | 4 | Branded prepaid cards are issued via a client platform. | ||
| waon.net | 2004 | Chiba, Japan | Provides an app-based platform for collecting points redeemable at various merchants. |
Detailed competitors of Rakuten Card
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Rakuten Card
The website of Rakuten Card (rakuten-card.co.jp) receives about 34.8M visits a month and ranks #1,041 among all websites worldwide, #51 in Financial Planning and Management.
- Monthly visits34.8M
▼ 13.9% vs previous month
- Unique visitors11.2M
per month
- Global rank#1,041
among all websites
- Category rank#51
Finance · Financial Planning and Management
- Bounce rate34%
- Pages per visit4.3
- Average visit2 min 47 sec
- DevicesDesktop 22% Β· Mobile 78%
Websites whose visitors overlap most with Rakuten Card. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
realestate.rakuten.co.jp | realestate.rakuten.co.jp | 100% | #127,076 | β | |
| smbc-card.com | 96% | #1,663 | View details | ||
| rakuten-bank.co.jp | 95% | 24.4M | #1,543 | View details | |
| rakuten-sec.co.jp | 88% | 94.2M | #325 | View details | |
pex.jp | pex.jp | 87% | #4,481 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Rakuten Card
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Rakuten Card
Complete news archive for Rakuten Card
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Frequently Asked Questions about Rakuten Card
Rakuten Card was founded in 2001 and raised its 1st funding round 1 year after it was founded.
Rakuten Card is headquartered in Setagaya, Japan. It is registered at Setagaya, Tokyo, Japan.
Rakuten Card was established in 2001 and is based in Setagaya, Japan. Prepaid debit cards bearing Visa, MasterCard, or JCB licenses are provided by this division of the Rakuten company, which operates in the financial services sector. Solutions for payment processing and financial management are extended to both businesses and individuals through these cards, supporting electronic commerce activities primarily in Japan.
Rakuten Card's top competitors include Kyash, Valuedesign and WAON.
Rakuten Card has 1 investor. Key investors include Advantage Partners.
The website of Rakuten Card receives about 34.8 million visits a month and ranks #1,041 among all websites worldwide.

