About Rat SMS
Rat SMS is a Media & Entertainment company based in Chennai (India) founded in 2013. It operates as a bulk SMS provider for promotional, transactional, and OTP services to businesses worldwide. It operates on a B2B and SaaS model in Media & Entertainment and Technology sectors. Its Indian entity Awf Technologies Private Limited reported revenue of ₹1.34 Cr. Rat SMS offers products and services including Promotional Bulk SMS, Transactional Bulk SMS, OTP Bulk SMS, SMS API, and WhatsApp Marketing. Its focus areas include Telecom / Communication Services, Mobile Marketing Services, Bulk SMS and Promotional and Transactional. Similar companies include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti and 3 more; 4 of its 8 listed similar companies have raised funding.
Company details
RAT SMS, operated by AWF Technologies Private Limited, delivers bulk SMS solutions including promotional, transactional, and OTP services through API integrations and partnerships with telecom operators. Based in Chennai, India, it serves industries like retail, finance, and healthcare by ensuring high delivery rates, real-time analytics, and secure messaging. The platform supports marketing campaigns and critical alerts, helping businesses enhance communication efficiency and customer engagement.
- Headquarters Chennai, India
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Phone•••• ••••
- Website ratsms.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Awf Technologies Private Limited
- Date of Incorporation 08 Nov, 2017
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹1.34 Cr
FY 2023 · +241% YoY
- Net Profit₹1.5 Lakh
FY 2023 · 1% margin
- EBITDA₹2.4 Lakh
FY 2023 · 2% margin
Associated legal entities of Rat SMS
Rat SMS operates through Awf Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Awf Technologies Private Limited CIN U74999TN2017PTC119419 | Active | 08 Nov 2017 | Chennai, Tamil Nadu | ₹1.3 Cr | – | 2 | View details |
Products & Services of Rat SMS
Rat SMS offers a comprehensive portfolio of products and services, including Promotional Bulk SMS, Transactional Bulk SMS, OTP Bulk SMS, SMS API, and WhatsApp Marketing.
Service for sending promotional messages to drive advertising and engagement.
Tool for delivering alerts, confirmations, and updates to users.
System for sending one-time passwords for user authentication and verification.
API for embedding SMS capabilities into business software applications.
Service for business communication via WhatsApp for marketing purposes.
Apps and channels of Rat SMS
its YouTube channel Rat SMS has 23 subscribers and 3 videos.
Videos from Rat SMS
The most watched videos on Rat SMS's YouTube channel, Rat SMS (23 subscribers). Click a video to play it here.
More on Rat SMS.
Board of directors of Awf Technologies Private Limited (Rat SMS)
Awf Technologies Private Limited is the primary company behind Rat SMS. The board of Awf Technologies Private Limited currently have 2 directors; the longest-serving is Appas, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Appas DIN 07901473 | Director | 08 Nov 2017 | 8 yrs 11 mo | Awf Technologies Private Limited |
| Musalima Beevi DIN 07901432 | Director | 08 Nov 2017 | 8 yrs 11 mo | Awf Technologies Private Limited |
Financials of Rat SMS
Figures of Awf Technologies Private Limited, the primary company behind Rat SMS, for FY 2023. Revenue was ₹1.34 Cr (+241% year on year). Net profit was ₹1.5 Lakh (1% margin). EBITDA was ₹2.4 Lakh (2% margin). Revenue has grown at a compounded annual rate of +156% over three years and +82% over five years.
- ₹1.34 CrRevenue · FY 2023 · +241% YoY
- ₹1.5 LakhNet profit · 1% margin
- ₹2.4 LakhEBITDA · 2% margin
- ₹1 LakhPaid-up capital
- +156%Revenue CAGR, 3 years
- +82%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Awf Technologies Private Limited are on its company page.
Detailed financial statements for Rat SMS
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
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Verified entity values are shown only after access is granted.
Similar companies to Rat SMS
Rat SMS has 8 listed similar companies in our database, 4 of them funded. They include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed similar companies of Rat SMS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Rat SMS
The website of Rat SMS (ratsms.com) receives about 7.2K visits a month.
- Monthly visits7.2K
▲ 536.1% vs previous month
Top companies in Mobile Advertising
10 companies that operate in the same segment as Rat SMS (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Frequently Asked Questions about Rat SMS
Rat SMS was founded in 2013.
Rat SMS is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
The primary company behind Rat SMS, Awf Technologies Private Limited, reported revenue of ₹1.34 Cr for FY 2023, up 241% year on year.
RAT SMS, operated by AWF Technologies Private Limited, delivers bulk SMS solutions including promotional, transactional, and OTP services through API integrations and partnerships with telecom operators. Based in Chennai, India, it serves industries like retail, finance, and healthcare by ensuring high delivery rates, real-time analytics, and secure messaging. The platform supports marketing campaigns and critical alerts, helping businesses enhance communication efficiency and customer engagement.
Rat SMS's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Rat SMS offers Promotional Bulk SMS, Transactional Bulk SMS, OTP Bulk SMS, SMS API, and WhatsApp Marketing.
Rat SMS operates through Awf Technologies Private Limited.
The legal entities of Rat SMS currently have 2 directors, including Appas, Musalima Beevi.