About Rawlings
Rawlings is a Consumer company based in St. Louis (United States) founded in 1887, and was acquired by Seidler Equity Partners in June 2018. Sporting goods for baseball and softball are manufactured. Rawlings has completed 1 acquisition, including Easton Baseball. Its chief executive, as recorded, is Mike Zlaket. Its website rawlings.com draws about 635 thousand monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Team Sports and Baseball. Its legal entity is Rawlings Sporting Goods.
Company details
Manufacturer of sporting goods, including baseball, softball, and other equipment. The company produces a wide variety of products such as bats, gloves, helmets, and protective gear. They also offer custom options for gloves and helmets. Their product lines cater to various age groups and skill levels, from youth leagues to professional sports. In addition to equipment, they provide apparel and accessories. The companys offerings extend to training equipment and fan gear.
- InvestorsMLB
& 2 more
- Investments & Acquisitions
- Acquired by
Apps and channels of Rawlings
its YouTube channel Rawlings Sporting Goods has 74 subscribers and 30 videos.
Videos from Rawlings
The most watched videos on Rawlings's YouTube channel, Rawlings Sporting Goods (74 subscribers). Click a video to play it here.
More on Rawlings Sporting Goods.
Investors in Rawlings
Rawlings has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include MLB, K2 Sports and Seidler Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| sepfunds.com | ||||
Professional baseball leagues and matches are organized nationwide. | 1876 | mlb.com | New York, United States | |
Ski equipment is designed and manufactured by K2 Sports. | 1962 | k2sports.com | Seattle, United States |
Investor details for Rawlings
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People of Rawlings
144 people are tracked at Rawlings (37 in leadership, 107 in team).
| Name | Role | Group |
|---|---|---|
Mike Zlaket | CEO & President | Leadership |
Zachary Franke | IT Director, Program Management & Process Improvement | Leadership |
Steve Cohen | Director Of Pro Baseball Services | Leadership |
Bryan Kaye | Director Of Brand Engagement | Leadership |
Ivan L. | Director, Information Technology Infrastructure | Leadership |
Lisa Kustura | IT Director - Application Development | Leadership |
Mike Poepping | Digital Marketing Director | Leadership |
Ben McIntosh | Senior Vice President, Supply Chain | Leadership |
Eric Reinsfelder | Vice President, Brand & Sports Marketing | Leadership |
Gail Trautman Sphr | Human Resources Director | Leadership |
Matt Arndt | Chief Product Officer | Leadership |
Rita Carel | Senior Vice President Human Resources | Leadership |
Josh Kleffner | Director Of Financial Planning And Analysis | Leadership |
Michael G. | Art Director | Leadership |
Hayley Cichacki | Director Of Benefits And Compensation | Leadership |
Brittany Guritz | Director, Financial Shared Services | Leadership |
Patrick Howard Jr. | Director, Tax Accounting | Leadership |
Jason McCartney | Creative Director | Leadership |
Antony Richards | Producer, Writer & Director For The Rawlings Gold Glove Awards | Leadership |
Mark Haubein | Sr. Vice President Information Technology | Leadership |
124 more people are available in the full profile.
Complete people profiles for Rawlings
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Investments & Acquisitions by Rawlings
Rawlings has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Easton Baseball.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baseball and softball equipment is designed, manufactured, and marketed. | easton.com | Los Angeles, United States | 1974 | Oct 2020 | •••• |
Complete acquisition details for Rawlings
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Timeline of Rawlings
4 dated milestones of Rawlings across 133 years, from founding to its latest funding, stage changes and deals.
- Founded Rawlings is founded.
- Exit Acquired by K2 Sports.
- Exit Acquired by Seidler Equity Partners.
- Acquisition Acquires Easton Baseball.
Web traffic of Rawlings
The website of Rawlings (rawlings.com) receives about 634.8K visits a month and ranks #62,850 among all websites worldwide, #2,002 in Sports.
- Monthly visits634.8K
▲ 11.6% vs previous month
- Unique visitors272.6K
per month
- Global rank#62,850
among all websites
- Category rank#2,002
Sports · Sports
- Bounce rate43%
- Pages per visit6.5
- Average visit3 min 49 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Rawlings. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
justballgloves.com | justballgloves.com | 100% | #231,663 | – | |
wilson.com | wilson.com | 93% | #24,976 | – | |
justbats.com | justbats.com | 92% | #111,793 | – | |
| betterbaseball.com | 80% | 141K | #200,760 | View details | |
baseballsavings.com | baseballsavings.com | 80% | #11,781,830 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rawlings
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Sports & Outdoor Goods
3 companies that operate in the same segment as Rawlings (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | USD 8.58 B | 19,600 | ||
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | USD 1.59 B | 33,319 | ||
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 |
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Frequently Asked Questions about Rawlings
Rawlings was founded in 1887.
Rawlings is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Mike Zlaket is the CEO of Rawlings, as recorded in our data.
Manufacturer of sporting goods, including baseball, softball, and other equipment. The company produces a wide variety of products such as bats, gloves, helmets, and protective gear. They also offer custom options for gloves and helmets. Their product lines cater to various age groups and skill levels, from youth leagues to professional sports. In addition to equipment, they provide apparel and accessories. The companys offerings extend to training equipment and fan gear.
Rawlings has made 1 acquisition, including Easton Baseball.
Rawlings operates through Rawlings Sporting Goods.
Yes. Rawlings was acquired by Seidler Equity Partners in June 2018.
The website of Rawlings receives about 635 thousand visits a month and ranks #62,850 among all websites worldwide.