RD Station

Florianopolis, Brazil Founded: 2011 • Age: 15 yrs Acquired By TOTVS
Digital marketing automation solution

About RD Station

RD Station is a company based in Florianopolis (Brazil) founded in 2011 was acquired by TOTVS in March 2021. RD Station has raised $50 million across 1 funding round from investors including TOTVS, TPG and Riverwood Capital. RD Station offers products and services including RD Station Marketing, RD Station CRM, and RD Station Conversas. RD Station operates in a competitive market with competitors including Salesforce, HubSpot, Constant Contact, Adobe and SugarCRM, among others.

  • Headquarter Florianopolis, Brazil
  • Sectors
    Technology
  • Website category Computers Electronics and Technology
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website rdstation.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by TOTVS (Mar 2021)
  • Legal Name Rd Station
Key Metrics
  • Total Equity Funding
    $50M (USD)

    in 1 rounds

  • Latest Funding Round
    $50M (USD), Series D

    Aug 2019

  • Investors
    TOTVS

    & 6 more

  • Acquired by
    TOTVS

    (Mar 2021)

Products & Services of RD Station

RD Station offers a comprehensive portfolio of products and services, including RD Station Marketing, RD Station CRM, and RD Station Conversas.

RD Station Marketing
Marketing Automation

Platform for creating email campaigns and landing pages

RD Station CRM
Customer Relationship Management

Tool for organizing sales funnels and team performance

RD Station Conversas
Customer Service

System for automating chats and WhatsApp interactions

Apps and channels of RD Station

its YouTube channel RD Station has 52.1K subscribers and 30 videos.

RD Station
YouTube 52.1K subscribers 30 videos Science & Technology
Open channel

Videos from RD Station

The most watched videos on RD Station's YouTube channel, RD Station (52.1K subscribers). Click a video to play it here.

RD Station CRM - A Brazilian CRM Makes the Difference #crm #crmdevendas #sales
6.7M views
A Brazilian CRM Makes a Difference - Meet RD Station CRM #crm #crmdevendas #sales
2.3M views
RD Summit 2025: connections that strengthen business
90K views
RD Summit 2024 | Filme oficial
44.4K views

More on RD Station.

Funding Insights of RD Station

RD Station has successfully raised a total of $50M through 1 strategic funding round. The most recent funding activity was a Series D round of $50 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $50M
  • Total Rounds 1
  • Last Round Series D β€” $50M
  • First Round $50M

    (Aug 2019)

  • Investors Count 6

All 1 funding rounds of RD Station with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2019$50MSeries D–Riverwood Capital
Valuation history

7 investors in total: 7 institutional.

Investors in RD Station

RD Station has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include TOTVS, TPG and Riverwood Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Carveout investments are managed by Riverwood Capital in private equity.
–riverwoodcapital.comMenlo Park, United States
Fund of funds focused on pre-seed and seed-stage companies
1992tpg.comFort Worth, United States
-
–dgf.com.br-
Redpoint Ventures is engaged in venture capital investments.
–redpoint.comWoodside, United States
Endeavor is focused on supporting high-impact entrepreneurs globally.
–endeavor.orgNew York, United States
Venture capital investments are provided to early-stage entrepreneurs.
2010astella.com.brSão Paulo, Brazil
ERP solutions are provided for managing operations across industries.
1983totvs.comSao Paulo, Brazil
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Investor details for RD Station

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of RD Station

1 people are tracked at RD Station (1 in leadership).

NameRoleGroup
Eric Santos
CEOLeadership
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Complete people profiles for RD Station

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of RD Station

3 dated milestones of RD Station across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded RD Station is founded.
  2. Funding First funding round of $50.0M.
  3. Exit Acquired by TOTVS.

Competitors of RD Station

RD Station operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salesforce, HubSpot, Constant Contact, Adobe and SugarCRM, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
salesforce.com1999San Francisco, United States$52M76,453
Cloud-based CRM and collaboration solutions are provided for enterprises.
hubspot.com2005Cambridge, United States$100.7M4,502
Provider of AI-powered customer relationship management software
constantcontact.com1998Waltham, United States$37M1,434
Multi-channel online marketing tools are provided for small businesses.
adobe.com1982San Jose, United States–30,709
AI-powered platform manages marketing creatives and customer journeys.
sugarcrm.com2004Cupertino, United States$152.49M291
AI-based open-source CRM software is offered for customer lifecycle collaboration.
calliduscloud.com1996Pleasanton, United States$70.5M849
Cloud-based solutions for sales, marketing, and pipeline management are provided.
activecampaign.com2003Chicago, United States$362.74M705
Sales, CRM, and email marketing automation software is provided.
freshworks.com2010San Mateo, United States$872.56M4,400
Cloud-based business process management suite solutions are delivered.
meltwater.com2001San Francisco, United States–1
Cloud-based social media monitoring and analytics are offered for businesses.
integrate.com2010Phoenix, United States$60.58M293
Marketing campaigns are managed via a SaaS platform for professionals.
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Detailed competitors of RD Station

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of RD Station

The website of RD Station (rdstation.com) receives about 2.5M visits a month and ranks #16,455 among all websites worldwide, #2,194 in Computers Electronics and Technology.

  • Monthly visits
    2.5M

    ▲ 23.2% vs previous month

  • Unique visitors
    511.9K

    per month

  • Global rank
    #16,455

    among all websites

  • Category rank
    #2,194

    Computers Electronics and Technology

Similar websites

Websites whose visitors overlap most with RD Station. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
runrun.it
100%
786.5K#57,090View details
neilpatel.com
neilpatel.com
83%
–#23,955–
snov.io
83%
1.1M#36,578View details
nuvemshop.com.br
82%
1.4M#42,142View details
d335luupugsy2.cloudfront.net
d335luupugsy2.cloudfront.net
81%
–#259,607–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for RD Station

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Rd Station

Premium access

Complete news archive for RD Station

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to RD Station

10 companies that operate in the same segment as RD Station (Sales Force Automation), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
Sales prospecting and engagement tools are offered to enterprises.
2011Atlanta, Georgia, United StatesUSD 246.48 M––
Cloud-based CRM and collaboration solutions are provided for enterprises.
1999San Francisco, California, United StatesUSD 52 MUSD 37.9 B76,450
Cloud and AI-based electronic signatures and contract management are provided.
2003San Francisco, California, United StatesUSD 520 MUSD 3.22 B6,840
Cloud-based business process management suite solutions are delivered.
2010San Mateo, California, United StatesUSD 872.56 MUSD 838.81 M4,400
Lead management platform with analytics and engagement tools is provided.
2015San Francisco, California, United StatesUSD 250.42 M––
Cloud and AI-based sales enablement platforms are provided for teams.
2010San Diego, California, United StatesUSD 426.5 M––
Business card management software for enterprises
2007Tokyo, Tokyo, JapanUSD 118.47 MUSD 337.55 M2,230
Meetings are scheduled via a cloud-based collaboration platform.
2013Atlanta, Georgia, United StatesUSD 351.51 M––
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Frequently Asked Questions about RD Station

RD Station was founded in 2011 and raised its 1st funding round 8 years after it was founded.

RD Station is headquartered in Florianopolis, Brazil. It is registered at Florianopolis, Santa Catarina, Brazil.

Eric Santos is the current CEO of RD Station.

RD Station is a funded company, having raised a total of $50M across 1 funding round to date. The company's 1st funding round was a Series D of $50M, raised on Aug 2019.

RD Station provides a digital marketing automation solution. Its platform RD Station Marketing enables businesses to automate their digital marketing strategy including optimizing website discoverability by search engines, managing social media posts, and creating Facebook Ads. Allows clients to create action plans with deadlines and assign tasks to people, create landing pages, forms, and pop-ups, create email campaigns, analyze results, and generate reports. Other features include AB testing, contact monitoring, lead scoring, and scheduling of social media posts. Supports integration with Magento, Plug CRM, Eadbox, Meetime, Dropo, and others. Also provides an app store.

RD Station's top competitors include HubSpot, Constant Contact and Adobe.

RD Station offers RD Station Marketing, RD Station CRM, and RD Station Conversas.

RD Station has 7 investors. Key investors include TOTVS, TPG, Riverwood Capital, DGF, and Redpoint Ventures.

RD Station operates through Rd Station.

Yes. RD Station was acquired by TOTVS in March 2021.

The website of RD Station receives about 2.5 million visits a month and ranks #16,455 among all websites worldwide.

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