RD Station

Florianopolis, Brazil Founded: 2011 • Age: 15 yrs Acquired By TOTVS
Digital marketing automation solution
Annual revenue - Latest available
Total funding $50.0M 1 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About RD Station

RD Station is a company based in Florianopolis (Brazil) founded in 2011 was acquired by TOTVS in March 2021. RD Station has raised $50 million across 1 funding round from investors including TOTVS, TPG and Riverwood Capital. RD Station offers products and services including RD Station Marketing, RD Station CRM, and RD Station Conversas. RD Station operates in a competitive market with competitors including Salesforce, HubSpot, Constant Contact, Adobe and SugarCRM, among others.

  • Headquarter Florianopolis, Brazil
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rd Station
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $50 M (USD)

    in 1 rounds

  • Latest Funding Round
    $50 M (USD), Series D

    Aug 15, 2019

  • Investors
    TOTVS

    & 6 more

  • Employee Count
    Employee Count
  • Acquired by
    TOTVS

    (Mar 10, 2021)

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Products & Services of RD Station

RD Station offers a comprehensive portfolio of products and services, including RD Station Marketing, RD Station CRM, and RD Station Conversas.

Primary

Platform for creating email campaigns and landing pages

Tool for organizing sales funnels and team performance

System for automating chats and WhatsApp interactions

Funding Insights of RD Station

RD Station has successfully raised a total of $50M through 1 strategic funding round. The most recent funding activity was a Series D round of $50 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series D — $50.0M
  • First Round

    (15 Aug 2019)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2019 Amount Series D - RD Station Valuation Riverwood Capital
TPG , DGF

Investors in RD Station

RD Station has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include TOTVS, TPG and Riverwood Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Carveout investments are managed by Riverwood Capital in private equity.
Founded Year Domain Location
Fund of funds focused on pre-seed and seed-stage companies
Founded Year Domain Location
-
Founded Year Domain Location

Investments & Acquisitions by RD Station

Investments

Financial Statements - RD Station

Rd Station Comparisons

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Competitors of RD Station

RD Station operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salesforce, HubSpot, Constant Contact, Adobe and SugarCRM, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based CRM and collaboration solutions are provided for enterprises.
domain founded_year HQ Location
Provider of AI-powered customer relationship management software
domain founded_year HQ Location
Multi-channel online marketing tools are provided for small businesses.
domain founded_year HQ Location
AI-powered platform manages marketing creatives and customer journeys.
domain founded_year HQ Location
AI-based open-source CRM software is offered for customer lifecycle collaboration.
domain founded_year HQ Location
Cloud-based solutions for sales, marketing, and pipeline management are provided.

Latest news on Rd Station

Frequently Asked Questions about RD Station

RD Station was founded in 2011 and raised its 1st funding round 8 years after it was founded.

RD Station is headquartered in Florianopolis, Brazil. It is registered at Florianopolis, Santa Catarina, Brazil.

Eric Santos is the current CEO of RD Station.

RD Station is a funded company, having raised a total of $50M across 1 funding round to date. The company's 1st funding round was a Series D of $50M, raised on Aug 15, 2019.

RD Station provides a digital marketing automation solution. Its platform RD Station Marketing enables businesses to automate their digital marketing strategy including optimizing website discoverability by search engines, managing social media posts, and creating Facebook Ads. Allows clients to create action plans with deadlines and assign tasks to people, create landing pages, forms, and pop-ups, create email campaigns, analyze results, and generate reports. Other features include AB testing, contact monitoring, lead scoring, and scheduling of social media posts. Supports integration with Magento, Plug CRM, Eadbox, Meetime, Dropo, and others. Also provides an app store.

RD Station's top competitors include HubSpot, Constant Contact and Adobe.

RD Station offers RD Station Marketing, RD Station CRM, and RD Station Conversas.

RD Station has 7 investors. Key investors include TOTVS, TPG, Riverwood Capital, DGF, and Redpoint Ventures.

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