RDO Equipment

Adelaide, Australia Founded: 1968 • Age: 58 yrs
Equipment for construction, mining, and forestry is designed and manufactured.

About RDO Equipment

RDO Equipment is an Industrial Goods & Manufacturing company based in Adelaide (Australia) founded in 1968. Equipment for construction, mining, and forestry is designed and manufactured. Its chief executive, as recorded, is Julie Whitcombe. Its website rdoequipment.com.au draws about 26 thousand monthly visits. RDO Equipment offers products and services including Tractors, Excavators, and Mowers. Its focus areas include Real Estate and Construction, Construction Equipment and Machinery and Multi-Category.

Company details

RDO Equipment was founded in 1968 and is based in Adelaide, Australia. Focus is placed on the design and manufacture of equipment used in construction, mining, and forestry sectors. Operations center on these industries, with services provided through standard manufacturing processes. The companys online presence is maintained via rdoequipment.com.au. Leadership is led by CEO Julie Whitcombe.

  • Headquarters Adelaide, Australia
  • Sectors
    Industrial Goods & Manufacturing
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website rdoequipment.com.au
  • Social LinkedIn X Facebook Instagram YouTube
Key Metrics

Products & Services of RDO Equipment

RDO Equipment offers a comprehensive portfolio of products and services, including Tractors, Excavators, and Mowers.

Tractors
Agriculture Equipment

Vehicles used for farming tasks like pulling implements.

Excavators
Construction Equipment

Machines for earthmoving and digging in construction sites.

Mowers
Turf Care Equipment

Tools for maintaining lawns and sports fields effectively.

Apps and channels of RDO Equipment

its YouTube channel RDO Equipment Australia has 6.33K subscribers and 30 videos.

RDO Equipment Australia
YouTube 6.33K subscribers 30 videos Howto & Style
Open channel

Videos from RDO Equipment

The most watched videos on RDO Equipment's YouTube channel, RDO Equipment Australia (6.33K subscribers). Click a video to play it here.

John Deere S100 Ride-on Mower - Walkaround Video
8.9K views
How To Change Spark Plug(s) | John Deere D100 Lawn Mower Maintenance
6.6K views
How To Change Oil & Oil Filter | John Deere D100 Lawn Mower Maintenance
3.1K views
John Deere ZTrak™ Z320M Zero-Turn Mower – Product Walkaround
3K views

More on RDO Equipment Australia.

Funding Insights of RDO Equipment

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of RDO Equipment with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2020Unspecified–ImageSoft
–
Valuation history

1 investors in total: 1 institutional.

Investors in RDO Equipment

RDO Equipment has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ImageSoft.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
imagesoftinc.com
Premium access

Investor details for RDO Equipment

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of RDO Equipment

14 people are tracked at RDO Equipment (8 in leadership, 6 in board & advisors).

NameRoleGroup
Julie Whitcombe
CEOLeadership
Guy Hoffensetz
General Manager, Growth & InnovationLeadership
Nathan Psaila
General Manager, Sales, Construction & ForestryLeadership
Jason Jones
General Manager, AftermarketLeadership
Michael Hurn
CFOLeadership
Phil Canning
CEOLeadership
Jeff Jaques
General Manager, Operations, Agriculture & TurfLeadership
Jeff Lawson
General Manager, Sales, VermeerLeadership
Greg Wanchap
DirectorBoard & advisors
Steve Dewald
DirectorBoard & advisors
Ian Jensen
Executive DirectorBoard & advisors
Bruce Vandersee
Executive DirectorBoard & advisors
Chris Cooper
DirectorBoard & advisors
Peter Pullan
Executive DirectorBoard & advisors
Premium access

Complete people profiles for RDO Equipment

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of RDO Equipment

2 dated milestones of RDO Equipment across 52 years, from founding to its latest funding, stage changes and deals.

  1. Founded RDO Equipment is founded.
  2. Funding First funding round.

Web traffic of RDO Equipment

The website of RDO Equipment (rdoequipment.com.au) receives about 26K visits a month.

  • Monthly visits
    26K

    ▲ 0.5% vs previous month

Similar websites

Websites whose visitors overlap most with RDO Equipment. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
deere.com.au
deere.com.au
100%
#658,425–
emmetts.com.au
emmetts.com.au
95%
#1,224,911–
bunyipequipment.com.au
bunyipequipment.com.au
92%
#1,185,017–
hustlerequipment.com
84%
#1,030,013View details
farmmachinerysales.com.au
farmmachinerysales.com.au
83%
#208,929–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 27 similar websites and full traffic analytics for RDO Equipment

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 27 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about RDO Equipment

RDO Equipment was founded in 1968 and raised its 1st funding round 52 years after it was founded.

RDO Equipment is headquartered in Adelaide, Australia. It is registered at Adelaide, South Australia, Australia.

Julie Whitcombe is the CEO of RDO Equipment, as recorded in our data.

RDO Equipment was founded in 1968 and is based in Adelaide, Australia. Focus is placed on the design and manufacture of equipment used in construction, mining, and forestry sectors. Operations center on these industries, with services provided through standard manufacturing processes. The companys online presence is maintained via rdoequipment.com.au. Leadership is led by CEO Julie Whitcombe.

RDO Equipment offers Tractors, Excavators, and Mowers.

RDO Equipment has 1 investor. Key investors include ImageSoft.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available