About Reactful
Reactful is a company based in Tel Aviv (Israel) founded in 2013 was acquired by Metadata in September 2022. Reactful has raised $3.4 million across 5 funding rounds from investors including AOL, Metadata and Shaked Ventures. Reactful operates in a competitive market with competitors including Intellimize, Dynamic Yield, Sailthru, Digital River and Privy, among others.
- Headquarter Tel Aviv, Israel
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People of Reactful
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Funding Insights of Reactful
Reactful has successfully raised a total of $3.4M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $350 thousand completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Reactful
Reactful has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include AOL, Metadata and Shaked Ventures.
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Seed-stage tech-focused VC investment company investing in geographies such as the US
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Venture capital funding is provided by UpWest to tech startups.
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Investor details for Reactful
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Investments & Acquisitions by Reactful
Investment portfolio details for Reactful
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Financial Statements - Reactful
Detailed financials for Reactful
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Reactful Comparisons
Peer comparison for Reactful
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Competitors of Reactful
Reactful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intellimize, Dynamic Yield, Sailthru, Digital River and Privy, among others.
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Conversion rate optimization and personalization are delivered to businesses.
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Website optimization and personalization solutions are provided for digital platforms.
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Personalized omnichannel experiences are generated via marketing automation.
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Cloud-based tax, fraud compliance and payment solutions for businesses
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Lead email acquisition is enabled via website widgets and popups.
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AI personalization software is delivered for business engagement and revenue.
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Detailed competitors of Reactful
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Latest news on Reactful
Complete news archive for Reactful
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Frequently Asked Questions about Reactful
Reactful was founded in 2013.
Reactful is headquartered in Tel Aviv, Israel.
Reactful is a funded company, having raised a total of $3.4M across 5 funding rounds to date.
Reactful was founded in 2013 in Tel Aviv, Israel, and operates in the digital optimization sector. Visitor movements on websites are tracked to measure intent, with machine learning applied to generate visual modifications for user experience improvements. Reactions such as button animations or section highlights are monitored and interpreted as behaviors including interest, confusion, or hesitation. Marketers utilize the Reaction Studio, a WYSIWYG editor, to develop and evaluate these responses.
Reactful's top competitors include Dynamic Yield, Privy and Intellimize.
Reactful has 5 investors. Key investors include AOL, Metadata, Shaked Ventures, Inspiration Ventures, and UpWest.