About Reactful
Reactful is a company based in Tel Aviv (Israel) founded in 2013 was acquired by Metadata in September 2022.. Reactful has raised $3.4 million across 5 funding rounds from investors including AOL, Metadata and Shaked Ventures. Reactful operates in a competitive market with competitors including Intellimize, Dynamic Yield, Sailthru, Digital River and Privy, among others.
- Headquarter Tel Aviv, Israel
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of Reactful
Reactful has successfully raised a total of $3.4M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $350 thousand completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Seed — $350,000
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2018 | Amount | Seed - Reactful | Valuation |
investors |
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| Sep, 2017 | Amount | Seed - Reactful | Valuation |
investors |
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| Sep, 2016 | Amount | Seed - Reactful | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Reactful
Reactful has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include AOL, Metadata and Shaked Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Seed-stage tech-focused VC investment company investing in geographies such as the US
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Venture capital funding is provided by UpWest to tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Reactful
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Reactful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Reactful Comparisons
Competitors of Reactful
Reactful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intellimize, Dynamic Yield, Sailthru, Digital River and Privy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Conversion rate optimization and personalization are delivered to businesses.
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| domain | founded_year | HQ Location |
Website optimization and personalization solutions are provided for digital platforms.
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| domain | founded_year | HQ Location |
Personalized omnichannel experiences are generated via marketing automation.
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| domain | founded_year | HQ Location |
Cloud-based tax, fraud compliance and payment solutions for businesses
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| domain | founded_year | HQ Location |
Lead email acquisition is enabled via website widgets and popups.
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| domain | founded_year | HQ Location |
AI personalization software is delivered for business engagement and revenue.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Reactful
Frequently Asked Questions about Reactful
When was Reactful founded?
Reactful was founded in 2013.
Where is Reactful located?
Reactful is headquartered in Tel Aviv, Israel.
Is Reactful a funded company?
Reactful is a funded company, having raised a total of $3.4M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Jul 03, 2013.
What does Reactful do?
Reactful was founded in 2013 in Tel Aviv, Israel, and operates in the digital optimization sector. Visitor movements on websites are tracked to measure intent, with machine learning applied to generate visual modifications for user experience improvements. Reactions such as button animations or section highlights are monitored and interpreted as behaviors including interest, confusion, or hesitation. Marketers utilize the Reaction Studio, a WYSIWYG editor, to develop and evaluate these responses.
Who are the top competitors of Reactful?
Reactful's top competitors include Dynamic Yield, Privy and Intellimize.
Who are Reactful's investors?
Reactful has 5 investors. Key investors include AOL, Metadata, Shaked Ventures, Inspiration Ventures, and UpWest.