About Readify
Readify is a Technology company based in Victoria Point (Australia) founded in 2001, and was acquired by Telstra in July 2016. Software projects are developed and supported using Microsoft technologies. Readify has raised $20.1 million across 2 funding rounds from investors including Telstra and Blue Sky Alternative Investments. Readify has completed 1 acquisition, including Folk. Its chief executive, as recorded, is Vicki Brady. Readify offers products and services including Software Development Services, Data Analytics Services, Experience Design Services, and Workplace Services. Its focus areas include Business Services, IT Services, Application Development and Software Development.
Company details
Readify was founded in 2001 and is based in Victoria Point, Australia. Software development services are provided in the IT sector, where projects are created to address business challenges. Microsoft products such as Office 365 and SharePoint form the base of solutions, which are enhanced through custom developments tailored to client requirements. Consulting support is offered by .Net specialists utilizing Scrum as an Agile methodology.
- Headquarters Victoria Point, Australia
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website readify.net
- Social LinkedIn X Facebook
- Acquired by Telstra (Jul 2016)
Products & Services of Readify
Readify offers a comprehensive portfolio of products and services, including Software Development Services, Data Analytics Services, Experience Design Services, and Workplace Services.
Designs and builds applications to enhance innovation and efficiency.
Unlocks insights from data to improve business strategies and outcomes.
Creates human-centered solutions for better user experiences.
Provides tools for secure and collaborative remote work environments.
Funding Insights of Readify
Readify has successfully raised a total of $20.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.19 million completed in November 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.1M
- Total Rounds 2
- Last Round Series A β $5.19M
- First Round $14.91M
(Oct 2013)
- Investors Count 1
All 2 funding rounds of Readify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2014 | $5.19M | Series A | β | β | β |
| Oct 2013 | $14.91M | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in Readify
Readify has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Telstra and Blue Sky Alternative Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified alternative investment firm | blueskyfunds.com.au | Brisbane, Australia | ||
Telecommunications and information services are provided across Australia. | 1901 | telstra.com.au | Melbourne, Australia |
Investor details for Readify
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- Complete investor list
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People of Readify
1 people are tracked at Readify (1 in leadership).
| Name | Role | Group |
|---|---|---|
Vicki Brady | CEO | Leadership |
Complete people profiles for Readify
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- Full employee list
- Team structure
- Board tenure
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Investments & Acquisitions by Readify
Readify has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Folk.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Folk is recognized as a strategic design consultancy based in Sydney. | folk.com.au | Annandale, Australia | 1996 | Jun 2014 | β’β’β’β’ |
Complete acquisition details for Readify
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Web traffic of Readify
Websites that share an audience with Readify (readify.net).
Websites whose visitors overlap most with Readify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dot42.com | dot42.com | 100% | β | ||
msdn.microsoft.com | msdn.microsoft.com | 96% | β | ||
e-zest.net | e-zest.net | 85% | β | ||
| kiandra.com.au | 74% | 2.5K | #8,243,870 | View details | |
arnnet.com.au | arnnet.com.au | 67% | #937,935 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 11 similar websites and full traffic analytics for Readify
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Readify
Complete news archive for Readify
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Frequently Asked Questions about Readify
Readify was founded in 2001 and raised its 1st funding round 12 years after it was founded.
Readify is headquartered in Victoria Point, Australia. It is registered at Victoria Point, Queensland, Australia.
Vicki Brady is the CEO of Readify, as recorded in our data.
Readify is a funded company, having raised a total of $20.1M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $14.91M, raised on Oct 2013.
Readify was founded in 2001 and is based in Victoria Point, Australia. Software development services are provided in the IT sector, where projects are created to address business challenges. Microsoft products such as Office 365 and SharePoint form the base of solutions, which are enhanced through custom developments tailored to client requirements. Consulting support is offered by .Net specialists utilizing Scrum as an Agile methodology.
Readify offers Software Development Services, Data Analytics Services, Experience Design Services, and Workplace Services.
Readify has made 1 acquisition, including Folk.
Readify has 2 investors. Key investors include Telstra, and Blue Sky Alternative Investments.
Yes. Readify was acquired by Telstra in July 2016.

