Readify

Victoria Point, Australia Founded: 2001 • Age: 25 yrs Acquired By Telstra
Software projects are developed and supported using Microsoft technologies.

About Readify

Readify is a Technology company based in Victoria Point (Australia) founded in 2001, and was acquired by Telstra in July 2016. Software projects are developed and supported using Microsoft technologies. Readify has raised $20.1 million across 2 funding rounds from investors including Telstra and Blue Sky Alternative Investments. Readify has completed 1 acquisition, including Folk. Its chief executive, as recorded, is Vicki Brady. Readify offers products and services including Software Development Services, Data Analytics Services, Experience Design Services, and Workplace Services. Its focus areas include Business Services, IT Services, Application Development and Software Development.

Company details

Readify was founded in 2001 and is based in Victoria Point, Australia. Software development services are provided in the IT sector, where projects are created to address business challenges. Microsoft products such as Office 365 and SharePoint form the base of solutions, which are enhanced through custom developments tailored to client requirements. Consulting support is offered by .Net specialists utilizing Scrum as an Agile methodology.

  • Headquarters Victoria Point, Australia
  • Stage Acquired
  • Sectors
    Technology
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website readify.net
  • Social LinkedIn X Facebook
  • Acquired by Telstra (Jul 2016)
Operational Areas
Key Metrics
  • Total Equity Funding
    $20.1M (USD)

    in 2 rounds

  • Latest Funding Round
    $5.19M (USD), Series A

    Nov 2014

  • Investors
    Telstra

    & 1 more

  • Investments & Acquisitions
  • Acquired by
    Telstra

    (Jul 2016)

Products & Services of Readify

Readify offers a comprehensive portfolio of products and services, including Software Development Services, Data Analytics Services, Experience Design Services, and Workplace Services.

Software Development Services
Development

Designs and builds applications to enhance innovation and efficiency.

Data Analytics Services
Analytics

Unlocks insights from data to improve business strategies and outcomes.

Experience Design Services
Design

Creates human-centered solutions for better user experiences.

Workplace Services
Productivity

Provides tools for secure and collaborative remote work environments.

Funding Insights of Readify

Readify has successfully raised a total of $20.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.19 million completed in November 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $20.1M
  • Total Rounds 2
  • Last Round Series A β€” $5.19M
  • First Round $14.91M

    (Oct 2013)

  • Investors Count 1

All 2 funding rounds of Readify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Nov 2014$5.19MSeries A––
–
Oct 2013$14.91MPrivate Equity Round––
Valuation history

2 investors in total: 2 institutional.

Investors in Readify

Readify has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Telstra and Blue Sky Alternative Investments.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Diversified alternative investment firm
blueskyfunds.com.auBrisbane, Australia
Telecommunications and information services are provided across Australia.
1901telstra.com.auMelbourne, Australia
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Investor details for Readify

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  • Round participation
  • Investor portfolios
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People of Readify

1 people are tracked at Readify (1 in leadership).

NameRoleGroup
Vicki Brady
CEOLeadership
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Investments & Acquisitions by Readify

Readify has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Folk.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Folk is recognized as a strategic design consultancy based in Sydney.
folk.com.auAnnandale, Australia1996Jun 2014β€’β€’β€’β€’
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Complete acquisition details for Readify

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  • Acquired stakes
  • Deal sources
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  • Exports

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Timeline of Readify

5 dated milestones of Readify across 15 years, from founding to its latest funding, stage changes and deals.

  1. Founded Readify is founded.
  2. Funding First funding round of $14.9M.
  3. Acquisition Acquires Folk.
  4. Funding Latest funding round, Series A, of $5.2M.
  5. Exit Acquired by Telstra.

Web traffic of Readify

Websites that share an audience with Readify (readify.net).

Similar websites

Websites whose visitors overlap most with Readify. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
dot42.com
dot42.com
100%
–
msdn.microsoft.com
msdn.microsoft.com
96%
–
e-zest.net
e-zest.net
85%
–
kiandra.com.au
74%
2.5K#8,243,870View details
arnnet.com.au
arnnet.com.au
67%
#937,935–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 11 similar websites and full traffic analytics for Readify

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  • 11 similar websites
  • Audience overlap
  • Engagement analytics
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Verified entity values are shown only after access is granted.

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Related news about Readify

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Complete news archive for Readify

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Readify

Readify was founded in 2001 and raised its 1st funding round 12 years after it was founded.

Readify is headquartered in Victoria Point, Australia. It is registered at Victoria Point, Queensland, Australia.

Vicki Brady is the CEO of Readify, as recorded in our data.

Readify is a funded company, having raised a total of $20.1M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $14.91M, raised on Oct 2013.

Readify was founded in 2001 and is based in Victoria Point, Australia. Software development services are provided in the IT sector, where projects are created to address business challenges. Microsoft products such as Office 365 and SharePoint form the base of solutions, which are enhanced through custom developments tailored to client requirements. Consulting support is offered by .Net specialists utilizing Scrum as an Agile methodology.

Readify offers Software Development Services, Data Analytics Services, Experience Design Services, and Workplace Services.

Readify has made 1 acquisition, including Folk.

Readify has 2 investors. Key investors include Telstra, and Blue Sky Alternative Investments.

Yes. Readify was acquired by Telstra in July 2016.

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